Article Per Year (5 Year)
p-Index From 2019 - 2024
0
P-Index
This Author published in this journals
All Journal TAHKIM
Khaeril dan
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PENGARUH DIMENSI KUALITAS LAYANAN, CORPORATE IMAGE TERHADAP KEPUASAN MAHASISWA DI UNIVERSITAS PATTIMURA (UNPATTI) AMBON Khaeril dan; Dessy Balik
TAHKIM Vol 10, No 1 (2014)
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/thk.v10i1.68

Abstract

This research aims to determine (1) whether the service quality dimensions has significant and positive effect on the students satisfaction of Pattimura University Ambon?; (2) whether the corporate image has significant and positive effect on the student satisfaction of Pattimura University, Ambon? This research is descriptive using expalanatory methods, data collection is taken through observation, interviews and documentation. Data are analyzed with SPSS version 17.0, through multiple linear regression analysis. The results showed that there are three positive and significant variables which has effect on the student satisfaction of the Pattimura University, Ambon is Empathy (X4), Reability (X5), and Corporate image (X6). There are also 3 insignificant variables to the students satisfaction in the campus of Unpatti Ambon i.e.: responsivness (X1), Assurance (X2), and Tanggible (X3). The most dominant influence variable on the student satisfaction in the campus of Unpatti Ambon is empathy variable (X4) with coefisien of 23.1%, followed by Reability variable with research coefisien at 19.5%, and corporate image (X6) with research coefficient of 17, 3%. Key words: Responsiveness, Assurance, Tanggible, Empathy, Reability, Corporate Image, Student Satisfaction
Co-Authors Dessy Balik