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All Journal Indonesian Journal of Science and Technology Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Journal of Business and Behavioural Entrepreneurship Jurnal Ilmiah Bisnis dan Ekonomi Asia Jurnal Teknologi Informasi dan Pendidikan FIRM: Journal of Management Studies International Journal of Research and Applied Technology (INJURATECH) INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS
Senny Luckyardi
Departemen Magister Manajemen, Universitas Komputer Indonesia
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Business and Behavioural Entrepreneurship

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Analysis of E-Advertising on Sales Tatik Rohmawati; Senny Luckyardi
Journal of Business and Behavioural Entrepreneurship Vol 5 No 2 (2021): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.005.2.01

Abstract

The purpose of this research is to analyse the increase in product sales using social media advertising. The research was conducted using literature study method and questionnaires that distributed to sellers who used social media advertising in marketing their products. The results show that selling products on social media using advertisements can generate more sales and cunsomers. With social media advertising, sellers can choose the type of potential customers according to the product being sold. The sellers can determine the type of prospective customer based on thier age, residence, and/or hobbies to it easier for the seller to divert the sale of their product. Therefore, social media advertising helps sellers who market their products to generate more sales.
Co-Authors Agis Abdi Rafdhi Agis Abhi Rafdhi Chepi Nur Albar Citra Nurimbono Dina Oktafiani Diva Anindita Apriliani Eddy Soeryanto Soegoto Herman Soegoto I Fadhillah Iskandar Ikbal Ivan Kalka Iskandar Latifah Nurdiana M Azis Melyana Agustin Putri Khairunnisa Salsabila Raiswati Untsa Mega Reza Nur Rosiyana S Hasya Shafira Hardian Alkhoir Tatik Rohmawati Theresia Valentina Lumban Gaol