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All Journal Inovasi : Jurnal Politik dan Kebijakan Jurnal Mantik Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JRAM (Jurnal Riset Akuntansi Multiparadigma) Manajemen dan Bisnis JRMB (JURNAL RISET MANAJEMEN & BISNIS) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Mitra Masyarakat
Eddi Suprayitno
Universitas Islam Sumatera Utara
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Journal : Inovasi : Jurnal Politik dan Kebijakan

 1 
PENGARUH ORIENTASI PASAR DAN KAPABILITAS INOVASI DALAM MENINGKATKAN NILAI PELANGGAN SERTA DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PERUSAHAAN Eddi Suprayitno
Inovasi Vol 14 No 2 (2017): Jurnal Inovasi Oktober 2017
Publisher : Badan Penelitian dan Pengembangan Provinsi Sumatera Utara

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Abstract

D.I. Yogyakarta is place produce have batik motif and result impact competitive inter place produce have batik motif and international. The main problem faced by Yogya batik is the low customer value of batik Yogya, thus reducing the competitiveness of Yogya batik. This Matter is caused batik industry of Yogya unable to read and analysis change of market that is in fulfilling requirement and desire of this market research. The purpose of this study is to uncover the market orientation and innovation capabilities Yogya batik industry in increasing customer value and competitive advantage. Results of the analysis showed that; market orientation, innovation capabilities Yogya batik industry in the low category. Batik Yogya industry has not been able to identify the needs and desires of customers primarily in the design style and color as well as changes in customer demand. Yogya Batik is still less innovative in product development such as; Product modification, product design and product variety and inefficient production processes. Jogja batik customer value is still dominantly Inferior Customer Value. Yogya Batik industry is still unable to compete with Solo and Pekalongan batik. Batik industry in D.I. Yogayakarta to enhance the competitive advantage necessary for innovation in design pattern (motif), and the color as well as customize what the customer wants and needs batik. Keywords: Market Orientation, Capability Innovation, Customer Value, Competitive Advantage
Co-Authors Aida Oktafina Saragih Amin Saragih Andina Mei Vani Lubis Angelica Angelica Antoni Budhi Atmadi Claudius Romual Nauli Siburian Daulat Parlaungan Deddiarto Bangkit Hasudungan Hutauruk Didik Opralisda Butar-Butar Dirhamsyah Efendy Sadly Effendi Sadly Faisal Ali Fakhrurrazi Syamsuyar Ghozali Ghozali Ismail Arif Panjaitan Julkarnain Julkarnain Lilis Marini Elsera Tambunan M. Ilham Malik M. Tahir Mara Timbul Daulay Masniarty Siagian Muhammad Ridwan Mukhtar Hadi Musmuliadi Mutia Chairunisa Nanda Destilan Sepada Harahap Nurdiana Nasution Ramadan Rayu Sri Wahyuni Robby Barat Siti Widya Wulandari Siti Zahara Lubis Sri Gustina Pane Sri Widarti Supar Wasesa Tengku Apriansya Ramadhan Yasokhi Hia Yusrita .