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All Journal Jurnal Ilmiah Edunomika (JIE)
Wahid Ali Imron
UNIBA Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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BRAND IMAGE, USABILITY APLIKASI DAN PROMOSI TERHADAP REORDER CUSTOMER GRAB DI KOTA SOLO Wahid Ali Imron; Sudarwati Sudarwati; Istiqomah Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1515

Abstract

Reorder is the most important thing in corporate marketing, Reorder itself can be influenced by several things. This study aims to determine the simultaneous and partial influence of the variables Brand Image, Application Usability, and Promotion on Reorder on Grab Customer in Solo. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing Reorder on Grab Customer in Solo City. The method used is descriptive quantitative method. The population is all Grab customers in the city of Solo. The sample used was 100 people with purposive sampling method. The research data analysis method is multiple linear analysis. The result is that the independent variables simultaneously influence the dependent variable having a siginfikansi 0.000
Co-Authors Istiqomah Istiqomah Sudarwati Sudarwati