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p-Index From 2019 - 2024
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This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Jati Prastyo
Universitas Islam Batik Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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KEPUTUSAN PEMBELIAN PRODUK SAPA KOPI MENGGUNAKAN E-COMMERCE PADA LAYANAN PESAN ANTAR BERBASIS OJEK ONLINE Jati Prastyo; Bambang Mursito; Istiqomah Istiqomah
JURNAL ILMIAH EDUNOMIKA Vol 5, No 1 (2021): EDUNOMIKA : Vol. 05, No. 01, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i1.1943

Abstract

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p
Co-Authors Bambang Mursito Istiqomah Istiqomah