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All Journal Journal of Scientific Communication (JSC) International Journal of Media and Communication Research (IJMCR)
Muhammad Ruslan Ramli
Universitas Esa Unggul
Languange, Linguistic, Communication & Media Social Sciences

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Analisis Semiotika Roland Barthes pada Iklan Burger King Versi “Pesanlah dari McDonald’s” Regita Nur Safitri; Muhammad Ruslan Ramli; Ballian Siregar
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 3 Issue 2, Oktober 2021
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (746.666 KB) | DOI: 10.31506/jsc.v3i2.12440

Abstract

Kajian ini membahas tentang iklan Burger King versi “Pesanlah dari McDonald’s” yang tayang pada Media Sosial Instagram @BurgerKing.id. Iklan yang rilis pada November 2020 ini menggabungkan kekuatan visual dan teks. Daya tarik pesannya ini ada pada ajakan membeli produk kepada publik Burger King. Kepada publik, Burger King justru mendorong pembelian kepada pesaing utamanya yaitu McDonald’s. Penelitian ini bertujuan untuk mengungkap makna di balik iklan tersebut dengan menggunakan semiotika model Roland Barthes.  Pendekatannya memakai kualitatif-deskriptif untuk menjelaskan makna pesan melalui tiga tahapan yang ditawarkan oleh Barthes yaitu denotasi, konotasi, dan mitos. Hasil penelitian menunjukkan bahwa makna denotasi iklan Burger King Versi “Pesanlah dari McDonald’s sebagai ajakan normatif Burger King kepada public untuk membeli produk McDonald’s. Makna konotasinya mengandung arti adanya kompetisi alot antara Burger King dan McDonald’s pada produk yang sama. Sedangkan mitosnya bermakna terjaganya tradisi persaingan yang turun temurun Burger King dan McDonald’s.
Forest Fire News Analysis in Sumatera-Kalimantan in Republika.co.id and Bharian.com.my Muhammad Ruslan Ramli; Dasad Latif; Youna Chatrine Bachtiar
International Journal of Media and Communication Research Vol. 2 No. 1 (2021): International Journal of Media and Communication Research
Publisher : UIR Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.975 KB) | DOI: 10.25299/ijmcr.v2i1.6323

Abstract

Pollution from smoke haze ignited from forest fires in Indonesia has been a recurrent annual problem among neighboring countries of South East Asia. This study discusses news about forest and land fires in Sumatra and Kalimantan, which were published on republika.co.id and bharian.com.my. This calamity received great attention because of its damaging consequences for other countries. Fires are considered a potential threat to the environmental development because of their effects to the ecosystem and the impact of carbon emission on biodiversity. This study aims to describe news frame republika.co.id and bharian.com.my for forest and land fires in Sumatra and Kalimantan. Using descriptive-qualitative forwarded by Robert Entman's framing analysis model, analyzing the root of the problem, the cause of the problem, moral judgment, and recommendations. Research result revealed differences in attitudes between republika.co.id and bharian.com.my towards this case. On the cause of the problem issue, moral judgment, and recommendations, republika.co.id's judgement are very firm, systematic, and detailed compared to bharian.com.my which appeared to technical and normative ones. On the issue of the root of the problem, the attitude of both of them blamed forest burners and the role of companies as actors.
Representasi Iklan Ramai Sepi Bersama Versi #silaturahmisetiaphari Muhammad Ruslan Ramli; Asma Rokhmatuddhuha; Ikbal Rachmat; Ivanina Zuhdi
JOURNAL OF SCIENTIFIC COMMUNICATION (JSC) Volume 4 Issue 2, Oktober 2022
Publisher : Magister Komunikasi Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jsc.v0i0.18270

Abstract

AbstractThis study discusses Eid Mubaraq-themed advertisements which published in social media. During the Covid-19 pandemic, the people can't go anywhere, including on the day of Eid Mubaraq. Everyone is asked to stay at home to avoid the spread of Covid-19. This research aims to reveal the advertising message of "Ramai Sepi Bersama" Version #SilaturahmiEveryDay by using semiotic analysis. The method used is Roland Barthes' semiotics model. As a result, the denotative meaning of this ad impresses someone with their daily activities interspersed with the use of cell phones. While the connotative meaning is a message for someone who can't go anywhere because of the Covid-19 pandemic. A child is only able to celebrate Eid Mubaraq through a cell phone.Keywords: advertising, pandemic, semiotics.
Co-Authors Asma Rokhmatuddhuha Ballian Siregar Dasad Latif Ikbal Rachmat Ivanina Zuhdi Regita Nur Safitri Youna Chatrine Bachtiar