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All Journal MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi
Idastin Idastin
Prodi Ilmu Pemerintahan, Fakultas Ilmu Sosial dan Ilmu Pemerintahan Universitas Al Asyariah Mandar
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI PROMOSI WISATA PADA DINAS PARIWISATA KABUPATEN MAMASA Idastin Idastin; Muhammad Abid
MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5, No 1 (2020): MITZAL, Volume 5, Nomor 1, Mei 2020
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.906 KB) | DOI: 10.35329/mitzal.v5i1.1839

Abstract

This study aims to determine the tourism promotion strategy at the Mamasa Regency Tourism Office. This research use desciptive qualitative approach. Data collection techniques obtained from observation, interviews and documentation. The results of his research show that the seven main strategies carried out by the Mamasa Regency Tourism Office have been implemented but all of them have not run optimally so the desired results have not been achieved according to the target. This is due to inhibiting factors, namely insufficient facilities and infrastructure; human resources are still lacking; lack of regulations and a strong legal basis to regulate Mamasa tourism; and forms of overlapping management between government, foundations or families and the private sector.
Co-Authors Muhammad Abidin