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All Journal Journal of Education and Learning (EduLearn) Jurnal Riset Manajemen dan Bisnis EQUILIBRIUM : JURNAL BISNIS DAN AKUNTANSI (EJBA)
Andreas Ari Sukoco
Program Studi Manajemen Fakultas Bisnis, UKDW Jl. Dr. Wahidin Sudirohusodo, No. 5 -15, Yogyakarya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Freedom to learn–independent campus policy: Do we really find our freedom? Rossalina Christanti; Andreas Ari Sukoco
Journal of Education and Learning (EduLearn) Vol 16, No 2: May 2022
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.944 KB) | DOI: 10.11591/edulearn.v16i2.20477

Abstract

What the job market demanded in the last few decades is overwhelming. Universities are working hard to meet the quality required by the job markets and it took a lot of effort, physically and mentally. Recently, the Minister of Education and Culture Republic of Indonesia releases a policy that opens up the door to unlimited resources of learning. Students will be facilitated to choose their learning sources from outside the classroom, with real professionals. It is hoped that the quality of education in Indonesia will be enhanced and universities can produce graduates who have competencies that are relevant to the needs of industry, business, and the world of work. This research mainly reviews the Freedom to Learn–Independent Campus (FLIC) policy as an opportunity to conduct independent learning. Independent to choose the more contextual source of learning. Our study context is the implementation of the FLIC program specifically at the School of Business. The researchers conducted interviews with stakeholders related to the implementation of this policy (students, faculty members, co-educators). As a result, FLIC is perceived to have a positive impact on improving student abilities. However, there are still some obstacles that can be used as a basis for policy improvement.
MODEL PEMBELIAN PRODUK PRIVATE LABEL Andreas Ari Sukoco
Jurnal Riset Manajemen dan Bisnis Vol 9, No 2 (2014): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2014.92.101

Abstract

The growing of modern market such as minimarket, supermarket, and hypermarket has an impact on customer shopping behavior especially in development countries. Retail business offer manufactured product and private label product. Recently, private label product is growing up above manufactured product. The aim of this paper is to develop the model of buying private label product. This paper show that the buying of private label has formed some factors. This paper compile and analysis several researches that was done in India, China, Malaysia and Indonesian. The model reveals that quality, price, packaging, brand, consumer characteristics, and retail images affect the buying of private label. Keywords: private label, perception, quality, price, brand, packaging, store images,consumer characteristic, buying behavior
RESPONSE KONSUMEN TERHADAP ASOSIASI ENDORSER PERUSAHAAN Andreas Ari Sukoco; Fadjar Iriantono
Jurnal Riset Manajemen dan Bisnis Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.52.60

Abstract

The issue of advertising effectiveness is strongly related with theinstrumental attributes of an advertisement. One of the attributes is an endorser. The existence of an endorser has a big influence on the outcomes of an advertising activity because an endorser has a strong effect on the image of products or services advertised. This inquiry merely focuses on the attempt to see the impact of an endorser image on the image of products being advertised. It is also to see how the changes of the image of an endorser and the decision making made by a top management about a problematic endorser have relevance with customers’ perspectives. The participants of this study are the students of Duta Wacana Christian University. The analysis is with different test average, mean, and standard deviation. The result indicates that the presence of a celebrity endorser gives a positive effect on the image of products and the image of a company. Moreover, the customers also give a positive appreciation to the decision of top management to end a contract with a problematic endorser.Keywords: endorser, advertisement, image
Citra Gerai dan Atribut Ekstrinsik pada Produk Private Labe Andreas Ari Sukoco
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 14 No. 1 (2020): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v14i1.168

Abstract

Penelitian ini bertujuan untuk melihat sejauh mana kemasan dan harga dari produk private label memiliki dampak terhadap niat beli konsumen. Penelitian ini juga ingin melihat sejauh mana aspek gerai dari retailer bisa menjadi daya tarik bagi konsumen. Penelitian ini juga mengkaitkan aspek profil konsumen dengan persepsi terhadap atribut produk dan gerai retailer. Penelitian di lakukan di Yogyakarta dengan pengambilan sampel pada beberapa gerai Indomaret. Responden yang diambil adalah mereka yang berbelanja pada gerai tersebut dengan latar belakang sosial ekonomi dan demografi yang beragam. Hasil penelitian dengan menggunakan alat analisis Structural Equation Modelling (SEM) menunjukkan bahwa atribut kemasan dan harga memiliki pengaruh yang signifikan terhadap niat beli. Citra gerai yang baik berdampak pada persepsi konsumen terhadap atribut produk private label. Temuan lain menunjukkan bahwa private label belum cukup dikenal pada beberapa segmen tertentu.
Co-Authors Fadjar Iriantono Rossalina Christanti