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Andrian Harinata
Universitas Tarumanagara
Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Kelengkapan Fitur dan Desain Navigasi Aplikasi Perbankan Berbasis Mobile Terhadap User Experience Nasabah Individu pada PT Bank Central Asia Tbk Andrian Harinata; Anas Lutfi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 4 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v4i4.8671

Abstract

The goal of this research was to find whether feature completeness and navigation design of mobile banking applications developed by PT Bank Central Asia Tbk have a significant impact to its individual customers' user experience. This research was conducted by using questionnaire, in which the population was all the individual customers of PT Bank Central Asia Tbk, while the sample was the 162 (one hundred and sixty-two) respondents who submitted the questionnaire. By using the multiple regression analysis and hypothesis test, it was found that both feature completeness and navigation design of mobile banking applications developed by PT Bank Central Asia Tbk have a positive and significant impact to its individual customers' user experience.
Co-Authors Anas Lutfi