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All Journal Prima Ekonomika : Jurnal Ekonomi dan Bisnis
Atik Hendarwati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH TINGKAT PENGETAHUAN DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN OBAT GENERIK DI KOTA Atik Hendarwati; Evi Marsila
Prima Ekonomika Vol 13 No 1 (2022): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37330/prima.v13i1.137

Abstract

his study aims to determine the effect of Knowledge Level and Consumer Perception on the Decision to Purchase Generic Drugs in Yogyakarta City. This type of survey research with quantitative associative approach. The population is the people of Yogyakarta City who have ever consumed generic drugs, the research sample is 100 respondents, purposive sampling. Research data includes primary data and secondary data. The results of the t test show that there is a significant effect of Knowledge Level on Purchase Decisions (0.000 < 0.05); Consumer Perception has a significant effect on Purchase Decisions (0.000 < 0.05). The results of the F test show that there is a significant effect of the level of knowledge and consumer perceptions simultaneously on purchasing decisions (0.000 < 0.05). The regression equation shows that the coefficient of Knowledge Level and Consumer Perception are both positive, meaning that the increasing Knowledge Level and Consumer Perception will be followed by an increase in Purchase Decision. Adjusted R2 value that the Level of Knowledge and Consumer Perception is able to explain the Purchase Decision of 66.5%. The strong relationship between Knowledge Level and Consumer Perception of Purchase Decisions is 82% or very strong. Keywords: Purchase Decision, Knowledge Level, Consumer Perception, Generic Drugs
ANALISIS PENILAIAN TINGKAT KESEHATAN BANK BRI DENGAN MENGGUNAKAN METODE RGEC PERIODE 2014 - 2016 Atik Hendarwati
Prima Ekonomika Vol 8 No 1 (2017): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (810.184 KB)

Abstract

This study aims to determine the health of Bank BRI period 2014-2016 in terms of Risk Profile, Good Corporate Governance, Earnings and Capital (RGEC). Research data in the form of secondary data in the form of RGEC financial ratios. The data of RGEC's financial ratios are: Non Performing Loan (NPL), Loan to Deposit Ratio (LDR), Net Interest Margin (NIM), Capital Adequacy Ratio (CAR), and Return on Assets (ROA). The result of the research concludes that based on RGEC analysis, Bank BRI is in composite-1 (PK-1) or Very Healthy for the period during its research period
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN PEMUSTAKA (LIBRARY USERS) DI SEKOLAH TINGGI ILMU EKONOMI “YKP” YOGYAKARTA Atik Hendarwati; Nurul Wijayanti
Prima Ekonomika Vol 9 No 2 (2018): Prima Ekonomika
Publisher : STIE "YKP" YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (765.339 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari lima dimensi kualitaslayanan, yaitu: Tangibles, Reliability, Responsiveness, Assurance, dan Empathy terhadapKepuasan Pemustaka (Library Users) di Sekolah Tinggi Ilmu Ekonomi “YKP” Yogyakarta.Populasi penelitian adalah seluruh mahasiswa aktif di tahun akademik 2017/2018,dengan sampel penelitian sebanyak 80 mahasiswa. Data penelitian berupa data primer yangdiperoleh melalui penyebaran kuesioner tertutup dimana alternatif jawaban menggunakanskala Likert. Teknik analisis data dengan menggunakan uji t dan uji F.Hasil penelitian menyimpulkan bahwa dua dimensi kualitas layanan, yaituTangibles dan Responsiveness berpengaruh signifikan terhadap Kepuasan Pemustaka(Library Users). Sedangkan tiga dimensi lainnya, yaitu Reliability, Assurance dan Empathytidak berpengaruh signifikan terhadap Kepuasan Pemustaka (Library Users)Oleh karena hanya dua dimensi kualitas layanan yang berpengaruh signifikanterhadap Kepuasan Pemustaka (Library Users) maka disarankan untuk meningkatkankualitas layanan perpustakaan, antara lain dengan menambah jumlah koleksi buku,memanfaatkan teknologi informasi yang up to date, misal: fasilitas digital library, penataankoleksi buku yang lebih rapi dan meningkatkan kebersihan ruangan perpustakaan.Kata kunci : tangibles, reliability, responsiveness, assurance, empathy
Co-Authors Evi Marsila Nurul Wijayanti