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PENERAPAN HAND SANITIZER DENGAN HANDLESS PUMP SYSTEM PADA KEDAI MAKANAN DI BATAM DI ERA NEW NORMAL Natalis Christian; Ria Karina; Iskandar Itan; Indo Dicaprio P; Raimon R Tampubolon; Rayden Vebrianto; Calvin Pang; M Ramanda Alim; Meirita Sitadewi; Melisa Putri Pane; Indah Novitasari; Vincent Sun
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1173

Abstract

During the Covid-19 pandemic, one of the main problems that concerned by both the government agencies and the public is the spread of the virus in crowded areas/locations through objects that are often touched by many people. One of the locations that is prone to the spread of the Covid-19 virus is a food restaurant that is crowded with customers. Transactions carried out by customers increase the risk of spreading the virus in the restaurant through door handles, tables, chairs, water taps, or even money. This research was conducted to reduce the risk of spreading the covid-19 virus by implementing a handless pump system on hand sanitizers. One location that applies the results of this research is Kedai Ramly which is located in Bengkong District, Batam Island. Driven by the owner's great sense of responsibility and empathy, the use of a handless pump system has been successfully implemented. The implementation shows satisfactory results as evidenced by the increasing customer trust in the hygiene standards applied at Kedai Ramly.
Penerapan Digital Marketing Pada UMKM Bakso Arek Malang Fendy Cuandra; Indah Novitasari
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.509

Abstract

Bakso Arek Malang merupakan tempat makan yang menjual aneka bakso yang berlokasi di Tiban Koperasi Blok U No. 05. Usaha Bakso Arek Malang memiliki permasalahan yaitu tidak memiliki strategi pemasaran yang tepat untuk usahanya dan lokasi usaha yang sulit dijangkau oleh pihak lain. orang, dan lokasi bisnis yang tidak banyak diketahui orang. Solusi untuk masalah ini adalah merancang pemasaran digital, membuat akun media sosial, dan mendaftarkan lokasi bisnis di Google Maps. Tujuan dari kegiatan ini adalah mengimplementasikan digital marketing untuk usaha bakso dan memudahkan konsumen mengetahui lokasi Bakso Arek Malang. Metode penelitian yang digunakan adalah metode penelitian kualitatif. Data yang digunakan adalah data primer dari pemilik usaha Bakso Arek Malang. Teknik pengumpulan data yang digunakan adalah wawancara. Hasil dari kegiatan ini adalah usaha Bakso Arek Malang memiliki akun di media sosial untuk digital marketing dan lokasi usaha Bakso Arek Malang sudah masuk ke Google Maps
Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam Indah Novitasari; Fendy Cuandra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i2.248

Abstract

This study aims to determine the factors that influence consumer purchase intention in the online marketplace in Batam City. The independent variables proposed in this study include trust, convenience, customer service, hedonic motives, and usefulness motive, which are mediated by the attitude towards online shopping and moderated by trust in website. The research methodology used is quantitative. The data used is primary data from the results of a survey using an online questionnaire with 300 respondents. The analytical method used is the Structural Equation Model method using SmartPLS 3 software. The results of this study found that trust and convenience did not have a significant positive effect on attitudes toward online shopping. Consumer service, hedonic motives, and usefulness motives have a significant positive influence on attitude toward online shopping. Attitude toward online shopping affects purchase intention. Trust in website does not provide a moderating effect between attitudes toward online shopping and purchase intention. From the results of our research, it can be seen that consumer service, hedonic motives, and usefulness motives have a role in shaping consumer attitudes toward online shopping. Then the attitude will determine the purchase intention for products sold in online marketplaces.
Analisis Faktor yang Mempengaruhi Minat Beli pada Marketplace Online di Kota Batam Indah Novitasari; Fendy Cuandra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (420.907 KB) | DOI: 10.37034/infeb.v5i2.248

Abstract

This study aims to determine the factors that influence consumer purchase intention in the online marketplace in Batam City. The independent variables proposed in this study include trust, convenience, customer service, hedonic motives, and usefulness motive, which are mediated by the attitude towards online shopping and moderated by trust in website. The research methodology used is quantitative. The data used is primary data from the results of a survey using an online questionnaire with 300 respondents. The analytical method used is the Structural Equation Model method using SmartPLS 3 software. The results of this study found that trust and convenience did not have a significant positive effect on attitudes toward online shopping. Consumer service, hedonic motives, and usefulness motives have a significant positive influence on attitude toward online shopping. Attitude toward online shopping affects purchase intention. Trust in website does not provide a moderating effect between attitudes toward online shopping and purchase intention. From the results of our research, it can be seen that consumer service, hedonic motives, and usefulness motives have a role in shaping consumer attitudes toward online shopping. Then the attitude will determine the purchase intention for products sold in online marketplaces.