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This Author published in this journals
All Journal Prosiding National Conference for Community Service Project Management Studies and Entrepreneurship Journal (MSEJ)
Isnaini Nuzula
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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MENINGKATKAN KESADARAN MAHASISWA UNIVERSITAS INTERNASIONAL BATAM MENGENAI PENTINGNYA MONEY MANAGEMENT DAN INVESTASI Isnaini Nuzula; Ardila Ardila; Shellyna Shellyna; Feby Fitria Salim; Shieny Tan Putri; Zulfiniar Nur Karimah; Rama Aryobimo; Yohana Yohana
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1170

Abstract

Until now the COVID-19 pandemic has not subsided and has had a huge impact on the world economic conditions. One of the community groups affected by this condition is the college students in Universitas Internasional Batam, whereas most of the students are self – financing for their studies. The main objective of this community service activity is to increase the understanding of UIB students about money management and investment through infographics which contain information to be conveyed so that students can easily understand. This activity was divided into three stages, namely extracting initial information about the level of knowledge of UIB students regarding money management, designing infographics, and finally distributing and disseminating the resulted infographics. By using infographics, hopefully, could help students in managing finances so they can avoid financial problems and know the importance of providing emergency funds that can be saved in the form of investments because the investment is also one way to get additional income. The infographic has been socialized through social media, especially in some webpages related to Universitas Internasional Batam. Based on a poll conducted on students who have read the infographic, 92% of them said this infographic was useful, and it could increase their understanding of money management and investment.
Analisis Yang Mempengaruhi Repurchase Intention Pada J.CO Di Kota Batam Lily Purwianti; Isnaini Nuzula; Fidia; Mutiara Kamilatunnaimah; Peter Macnino; William
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4470

Abstract

Dalam era globalisasi saat ini, masyarakat cenderung menginginkan hal-hal yang praktis dan cepat. Industri makanan cepat saji, termasuk bisnis kue donat, telah mengalami perkembangan pesat sebagai hasil dari globalisasi. J.CO Donuts & Coffee, sebagai merek donat dan kopi yang berasal dari Indonesia, telah menjadi pesaing yang serius dalam industri ini. Merek ini berhasil menarik perhatian pelanggan baru dengan produk-produk berkualitas, store atmosphere yang menarik, serta brand image yang kuat sebagai merek yang fun, modern, dan trendy. Penelitian ini bertujuan untuk mengevaluasi faktor-faktor yang mempengaruhi masyarakat Kota Batam untuk membeli ulang (repurchase intention) produk J.CO Donuts & Coffee. Variabel tersebut meliputi service quality, price, brand image, dan store atmosphere. Metode yang dipakai, berapa sampel, kesimpulan, keterbatasan penelitian. Sampel dipilih dengan menggunakan metode judgement sampling yang berupa teknik convenience sampling pada 262 responden dan SPSS Statistic 26 dilakukan untuk menguji hipotesis penelitian. Hasil penelitian ini menunjukan bahwa harga, citra merek, atmosfer toko berpengaruh signifikan terhadap minat beli ulang, kualitas pelayanan tidak berpengaruh signifikan untuk mempengaruhi minat beli ulang.
Co-Authors Ardila Ardila Feby Fitria Salim Fidia Lily Purwianti Mutiara Kamilatunnaimah Peter Macnino Rama Aryobimo Shellyna Shellyna Shieny Tan Putri William Yohana Yohana Zulfiniar Nur Karimah