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All Journal Prosiding National Conference for Community Service Project Journal of Information System and Technology (JOINT) Media Bina Ilmiah Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech)
Jessy Jessy
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Perancangan Strategi Pemasaran Digital Pada Umkm One Bowl Soup Hesniati Hesniati; Jessy Jessy; Kelly Kelly; Cindy Valentina; Deni Ariadi; Jeanette Andhini Nurulia Mashita
National Conference for Community Service Project (NaCosPro) Vol 3 No 1 (2021): The 3rd National Conference of Community Service Project 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v3i1.6034

Abstract

Abstrak Penulisan artikel ini bertujuan untuk membantu Usaha Mikro Kecil dan Menengah (UMKM) One Bowl Soup dalam mengembangkan usaha kuliner melalui pemasaran digital. Daya tarik UMKM One Bowl Soup cukup kuat dan ramai dikunjungi oleh masyarakat sekitar namun semenjak pandemi COVID-19 merebak, usaha kuliner tersebut mengalami penurunan drastis dalam penjualan. Metode pengumpulan data yang dilakukan untuk menggali informasi yang kemudian akan diolah adalah observasi, wawancara, dan kuesioner. Rangkaian kegiatan yang terdapat pada implementasi kegiatan ini adalah membangun citra merek melalui aplikasi Instagram, membuat templat foto dengan bantuan aplikasi Canva, dan membuat kode QR untuk menu digital. Adapun hasil evaluasi yang didapatkan oleh penulis setelah melakukan kegiatan, yaitu Co-Owner UMKM One Bowl Soup sangat puas dengan implementasi penulis dan terlihat bahwa akan meneruskan strategi pemasaran ini secara mandiri di masa mendatang. Harapan penulis kepada calon pihak yang berminat untuk melakukan implementasi di UMKM One Bowl Soup dapat menambahkan strategi pemasaran lain yang efektif dan efesien
Pemanfaatan Kecerdasan Buatan dalam Meningkatkan Higienitas Pangan Felix King Lie; Eric Eric; Jessy Jessy; Jocelyn Jocelyn; Viona Angelina Herwanto
Journal of Information System and Technology (JOINT) Vol 4 No 1 (2023): Journal of Information System and Technology (JOINT)
Publisher : Program Sarjana Sistem Informasi, Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/joint.v4i1.6223

Abstract

Food hygiene is one of the important factors in maintaining health, however food hygiene has not fully been implemented in the community. Therefore, Artificial Intelligence technology is presented in Society 5.0 to improve food safety and quality. This study aims to analyze opportunities for utilization of AI technology in the food sector. In conducting research ranging from problem identification, standard search, data collection, data analysis, to conclusions and suggestions. The results of the study obtained the magnitude of opportunities to utilize AI technology in the food sector. AI technology can improve the safety of food hygiene and facilitate monitoring of environmental hygiene, workers, or food itself.
Analisis Faktor-Faktor yang Mempengaruhi Pengungkapan Lingkungan pada Perusahaan yang Terdaftar di Bursa Efek Indonesia Iskandar Itan; Jessy Jessy
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Abstract

The environment is something that needs to be considered by companies in carrying out their business activities. This study aims to analyze the factors that affect environmental disclosure in Indonesia in terms of sustainability reports published by companies. The study used 43 companies listed on the Indonesia Stock Exchange as the object of research for the period 2015-2019. The results of this study explain that listing age and independent audit have a significant positive effect on environmental disclosure, profitability and leverage do not have a significant effect on environmental disclosure, while company size has a significant negative effect on environmental disclosure.
Online-Based Promotion Strategy Implementation On Cv Auto Mobil Inti Jaya Edy Yulianto Putra; Jessy Jessy
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

CV Auto Mobil Inti Jaya is a company engaged in buying and selling vehicles, but CV Auto Mobil Inti Jaya does not have any system nor understanding for marketing and advertising through social media. This was the beginning of the practical work activities carried out to help CV Auto Mobil Inti Jaya to be able to design and apply an online or social media-based marketing system into their work system. The data collection method used is the interview method, the observation method and also the documentation method. The result of the practical work that has been carried out is the design of an online-based marketing system that can be used directly by CV Auto Mobil Inti Jaya with their social media. May the suggestions and conclusions that have been summarized can help similar research in the future.
Penyusunan Bahan Ajar Digital Administrasi Perpajakan Pada SMK Kartini Batam Robby Krisyadi; Jessy Jessy
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Pandemi Covid-19 sangat berdampak pada kehidupan bermasyarakat hampir di seluruh bidang, khususnya pendidikan. Semua sekolah membutuhkan persiapan untuk pembelajaran secara daring. Tujuan dari program ini adalah membantu SMK Kartini Batam dalam penyusunan bahan ajar digital Administrasi Perpajakan untuk kelas dua belas. Bahan ajar digital telah disusun sesuai dengan kompetensi inti dan kompetensi dasar yang telah ditetapkan oleh pihak sekolah. Metode yang digunakan adalah wawancara terkait kendala dan luaran yang ingin dicapai. Luaran yang dihasilkan adalah modul pembelajaran dan powerpoint yang mencakup materi Pajak Penghasilan Orang Pribadi, Pajak Pertambahan Nilai, dan Pajak Penjualan atas Barang Mewah. Bahan ajar digital ini membantu sekolah untuk menunjang pembelajaran secara daring
The Impact of Social Media on the Decision to Use Telemedicine Among Batam’s Citizen Edy Yulianto Putra; Jessy Jessy
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 2 No 1 (2022): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Abstract

Online consultation or better known as Telemedicine is a technological breakthrough that centered on medical subject, this activity used the internet as their communication media. One of the biggest market potential to promote the telemedicine is social media. This study discusses the influence and impact of surveillance, social interaction, information sharing, entertainment and social media richness towards purchase intention with brand equity as the mediation. The method used in this study is correlational quantitative method with 400 participating respondents and the questionnaire distribution is carried out with the Google Form as a data collection. The outcome of this study revealed that the relationship between surveillance, social interaction, information sharing, entertainment, social media richness and purchase intention with brand equity as the mediating role is significant and positive.
Perancangan dan Implementasi Photostock di SMPS Kristen Tabqha Batam menggunakan Metode MDLC Jessy Jessy; Eryc Eryc
National Conference for Community Service Project (NaCosPro) Vol 5 No 1 (2023): The 5th National Conference for Community Service Project 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v5i1.8082

Abstract

Sekolah Menengah Pertama Swasta (SMPS) Kristen Tabqha Batam berada dibawah naungan Yayasan Komunitas Kasih Indonesia (YKKI) yang memiliki 122 siswa dan 111 siswi disertai dengan 12 tenaga pengajar. Namun, permasalahan yang sedang dihadapi ialah minimnya stok foto sehingga daya tarik yang dipublikasikan pada media sosial berkurang. Stok foto pada SMPS Kristen Tabqha Batam dikembangkan dengan metode Multimedia Development Life Cycle (MDLC). Teknik pengumpulan data yang digunakan penulis adalah observasi, wawancara dan dokumentasi. Penulis menemukan bahwa stok foto yang berkualitas dapat memberikan kesan yang positif. Rekomendasi yang dapat diberikan oleh penulis untuk penelitian selanjutnya adalah kaji lebih lanjut mengenai kualitas dari stok foto seperti resolusi dan pewarnaan dalam berbagai konteks.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND AMBASSADOR TERHADAP PURCHASE INTENTION PRODUK SKINCARE DENGAN TRUST SEBAGAI VARIABEL INTERVENING PADA GENERASI Z Jessy Jessy
Media Bina Ilmiah Vol. 18 No. 7: Februari 2024
Publisher : LPSDI Bina Patria

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Abstract

One of the developments that has become a trend in the current era is the trend of beauty and skin care. The group that dominates in skin care and beauty is Generation Z. This research aims to identify and analyze factors that influence purchase intentions of local skin care products branded by Korean celebrities. The object of this research is generation Z in Batam City who have purchased local skincare products that use Korean celebrities as brand ambassadors. Data analysis used in this research was carried out using Smart PLS with a total of 348 respondents. The research results show that the variables brand awareness, information quality and usefulness have a significant positive effect on trust, while the variables electronic-word of mouth and reputation do not have a significant effect.
Co-Authors Cindy Valentina Deni Ariadi Edy Yulianto Putra Eric Eric Eryc Eryc Felix King Lie Hesniati Hesniati Iskandar Itan Jeanette Andhini Nurulia Mashita Jocelyn Jocelyn Kelly Kelly Robby Krisyadi Viona Angelina Herwanto