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All Journal Prosiding National Conference for Community Service Project Conference on Business, Social Sciences and Technology (CoNeScINTech)
Selly Novianti
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

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Pemberdayaan Umkm Hasil Perikanan Guna Mengembangkan Pola Pikir Masyarakat Dewi Indah; Merina Merina; Selly Novianti
National Conference for Community Service Project (NaCosPro) Vol 1 No 1 (2019): The First National Conference of Community Service Project 2019 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

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Abstract

Society Empowerment Program (SePORA) already implemented in Tanjung Riau District RW 02. The implementation last for 10 weeks. First, the committee made an observation to know the ability of the surrounding community, then do the implementation which the result is fish snack also teach them how to promote their product online. The purpose of this implementation is to develop the mindset of the Tanjung Riau community on the importance of education and develop kitchen skills by utilizing fishery product also can increase economic income in Tanjung Riau.
Analisis Pengaruh Brand Identity, Brand Image, Brand Interaction, dan Brand Personality Terhadap Customer Satisfaction dan Pengaruhnya Terhadap Repurchase Intention Pada Kosmetik Merek Lokal di Kota Batam Erilia Kesumahati; Selly Novianti
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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This study aimed to determine whether there are significant effect of brand identity, brand image, brand interaction, brand personality and customer satisfaction on repurchase intention of local brand cosmetics in Batam City. This study used 279 respondents using purposive sampling method, only respondents who had bought local brand cosmetics in Batam City were the respondents in this study This study used SPSS version 26.0 program for analysis of respondents' demographic data and then continued with testing using the SmartPLS version 3.0 program for analysis of the relationship between variables. Based on the results of hypothesis testing, data showed that brand image, brand interaction, and brand personality have significant positive effect on customer satisfaction. Meanwhile, brand identity has no significant positive effect on customer satisfaction. In addition, customer satisfaction has been shown to have a significant positive effect on repurchase intention. Based on the results of this study, in increasing repurchase intention for local brand cosmetics, it is recommended that local brand cosmetics business people be able to increase customer satisfaction first through the creation of a good brand image, brand interaction, and brand personality
Co-Authors Dewi Indah Erilia Kesumahati Merina Merina