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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Administrasi dan Manajemen Prosiding National Conference for Community Service Project Enrichment : Journal of Management Business and Entrepreneurial Review Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Conference on Business, Social Sciences and Technology (CoNeScINTech)
Erilia Kesumahati
Universitas Internasional Batam
Aerospace Engineering Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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SOCIAL ENTREPRENEURSHIP INTENTION DURING COVID-19 CRISIS AMONG UNIVERSITY STUDENTS: A CASE STUDY FROM INDONESIA Erilia Kesumahati
E-Jurnal Manajemen Vol 10 No 11 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/EJMUNUD.2021.v10.i11.p09

Abstract

The young generation as agents of change needs social entrepreneurship knowledge to create social entrepreneurship intention to solve social issues, especially during the COVID-19 pandemic. This research was conducted to examine social entrepreneurship intention among university students in Batam City, Indonesia based on the Theory of Planned Behavior (TPB) with the addition of empathy, entrepreneurship education, and COVID-19 stress perception variables to the framework. This research used the purposive sampling method through an online questionnaire that was distributed to all students of the Faculty of Economics Universitas Internasional Batam who took social entrepreneurship course. The data collected from 269 respondents were analyzed using SmartPLS version 3.0 to test the proposed hypothesis. The research result confirmed that attitude, perceived behavioral control, and empathy have significant positive relationship with social entrepreneurship intention. Entrepreneurship education and subjective norm have no significant positive relationship on social entrepreneurship intention. Meanwhile, COVID-19 stress perception was not proven to have a significant negative relationship with social entrepreneurship intention. Based on this result, universities are suggested to improve social entrepreneurship learning method so it can generate student’s interest in social entrepreneurship as an attractive career choice. Keywords: social entrepreneurship; social entrepreneurship intention; theory of planned behavior, COVID-19.
Purchase Intention of Batam People Against Foreign Sellers in the Marketplace Erilia Kesumahati; Jecki
Business and Entrepreneurial Review Vol. 22 No. 2 (2022): October
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (711.316 KB) | DOI: 10.25105/ber.v22i2.14544

Abstract

This research is motivated by increased product purchases from overseas sellers in Batam City. This increase in sales indicates an increase in purchase intention on overseas seller marketplace products. This study aimed to analyze the effect of trust, perceived risk, price, perceived benefit, product quality, and E-WOM on purchase intention. This study uses quantitatives methods and data collected by questionnaire technique. Respondent's study included as many as 300 people living in Batam City on the condition that they have shopped at foreign sellers in marketplace. Six hypotheses were formulated and tested using T-test analysis. The results showed that perceived risk, perceived benefit, price, and E-WOM significant positively affected purchase intention. Meanwhile, trust and product quality had no significant positive effect on purchase intention. Therefore, Batam City MSMEs must be more innovative in making products and have a broader range of marketing methods to increase MSMEs of local products rather than imported goods from abroad.
Penggunaan Internet Sehat Dan Aman Di Kalangan Pelajar Lily Purwianti; Erilia Kesumahati; Adi Wilyanto; Jeffrey Andelson; Jollin Jollin; Tan Phey Lien; Valeska Lilya Kevin; William Vanders
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.6955

Abstract

Internet dapat memberikan banyak manfaat untuk mempermudah kegiatan manusia. Namun, seiring berkembangnya zaman, ditemukan beberapa pengguna yang menyalahgunakan manfaat internet sehingga diperlukan edukasi dan kesadaran bagi pengguna internet agar tidak menyalahgunakan internet. Pelaksanaan kegiatan pengabdian masyarakat ini ditujukan bagi pelajar SMKS Pemmbangunan Tanjungpinang. Kegiatan ini dilatarbelakangi karena kurangnya kesadaran dalam penggunaan internet, ingin mengetahui pengetahuan pelajar mengenai internet serta mengedukasi mengenai penggunaan internet secara bijak. Metode pelaksanaan kegiatan yang digunakan adalah penyuluhan kepada pihak yang dituju dan menggunakan teknik analisis kualitatif untuk menganalisis data yang diperoleh. Melalui pelaksanaan SEPORA (Society Empowerment Program) ini, pelajar SMKS Pembangunan Tanjungpinang diharapkan dapat menggunakan internet dengan sehat dan aman sehingga dapat mengurangi penyalahgunaan internet yang terjadi.
Perlindungan Hak Kekayaan Intelektual Lily Purwianti; Erilia Kesumahati; Calvin Owen; Shelby Esfandiany; Stevie Gracia Kurniawan; Winky Winky; Winston Winston
National Conference for Community Service Project (NaCosPro) Vol 4 No 1 (2022): The 4th National Conference of Community Service Project 2022
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v4i1.6956

Abstract

SMA Kartini Batam merupakan salah satu satuan pendidikan ternama dan tertua di kota Batam yang didirikan pada tahun 1983, akan tetapi Topik “Perlindungan Hak Kekayaan Intelektual” masih belum familiar bagi siswa-siswa SMA Kartini Batam. Alasan mengapa hal tersebut bisa terjadi dikarenakan topik kekayaan intelektual tidak masuk ke dalam kurikulum sekolah. Metode yang digunakan dalam pelaksanaan kegiatan ini adalah penyuluhan dan memberikan kuesioner kepada siswa-siswi SMA Kartini Batam dengan tujuan memberikan pemahaman mengenai kekayaan intelektual yang akan bermanfaat dalam dunia pendidikan dan juga dunia kerja karena topik ini sangatlah penting agar siswa-siswi mengatahui apa akibat jika melanggarnya. Dengan menggunakan teknik analisis kualitatif untuk menganalisis data yang diperoleh, hasil dari penelitian yang dilakukan setelah melakukan kegiatan ini adalah siswa-siswi SMA Kartini Batam rata-rata telah memahami materi Hak Kekayaan Intelektual. Dengan pelaksanaan SEPORA (Society Empowerment Program) ini, siswa-siswi SMA Kartini Batam diharapkan dapat menggunakan materi kekayaan intelektual ini dengan baik.
The Effect of Social Media Marketing, Influencer Marketing, and Consumer Engagement on Purchase Intention in Local Cosmetic Products shandy lim; Erilia Kesumahati
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.942

Abstract

This study aims to analyze the impact of social media marketing, influencer marketing, and consumer engagement on purchase intention in local cosmetic products. This study used quantitative methods and data collected by questionnaire technique. The respondent's study included as many as 226 people living in Batam City on the condition that they purchased local cosmetic products. Four hypotheses were formulated and tested using t-test analysis. The results showed that influencer marketing and consumer engagement significantly positively affected purchase intention. Meanwhile, the impact of social media marketing on purchase intentions was insignificant.
Factors Influencing Purchase Intention of South Korean Cosmetics and Skincare Ekklesia Ekklesia; Erilia Kesumahati
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 1 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i1.2635

Abstract

This study intends to analyze factors that can influence South Korean cosmetics and skincare purchase intention. This research uses a quantitative research design. A total of 301 samples were collected using the purposive sampling method. The data is processed using IBM SPSS Statistics version 26.0 software and Smart PLS version 3.0. The results obtained from this study are that E-WOM, brand awareness, and brand image have a significant positive effect on purchase intention. Brand ambassador and sender's expertise have no significant effect on purchase intention. E-WOM and brand awareness have a significant positive effect on brand image. E-WOM and brand awareness mediated by brand image has a significant positive effect on purchase intention.
Study of MSMEs Performance: Factors Affecting MSMEs Performance through Marketing Adoption with Social Media Desmond Lim; Erilia Kesumahati
JURNAL ADMINISTRASI & MANAJEMEN Vol 13, No 1 (2023): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v13i1.2618

Abstract

Technology has been growing rapidly recently. The close relationship and dependence between humans and social media, becomes an opportunity for companies to market their products through social media. This article discusses some of the things that influence companies to adopt social media as a company marketing tool. Some of these variables include the context of technology, organization, environment, perceived usefulness and perceived ease of use of social media, and attitudes towards technology and the ability to control technology. This study targets MSME players who sell imported products in the Riau Islands Province. The analysis was carried out by testing data from 200 respondents collected responses through Google Forms and data tested with the SEM-PLS model through the help of the SmartPLS application. It is known that the variables of technological context and environmental context have a significant positive relationship to the adoption of social media as a marketing tool. The environmental context also has a positive significant influence on the increasing performance of companies that use social media in marketing. Meanwhile, the adoption of social media in marketing is known to have a significant positive effect on improving company performance.
THE INFLUENCE OF ADVERTISING, CELEBRITY ENDORSEMENT, BRAND AWARENESS, AND BRAND IMAGE ON PURCHASE INTENTION OF LOCAL SKINCARE PRODUCTS Erilia Kesumahati; Febrianti Febrianti
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 2 No 1 (2022): The 2nd Conference on Management, Business, Innovation, Education and Social Scie
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether there is a significant effect of celebrity endorsement, advertising, brand image and brand awareness on purchase intention on local skincare in Batam City. This study used 200 respondents using a purposive sampling method, namely only respondents who had bought local skincare in Batam City who were respondents in this study. This study uses the SPSS version 26.0 program for analysis of respondent demographic data and then continues with testing using the SmartPLS version 3.0 program for analysis of the relationship between variables. Based on the results of hypothesis testing, the data shows that celebrity endorsement, advertising, brand image and brand awareness have a significant positive effect on purchase intention. Based on the results of this study, in increasing purchase intention of local skincare, it is recommended that local skincare business actors be able to increase customer purchase interest first through the creation of good advertising, celebrity endorsement, brand awareness, and brand image.
Design and Implementation of Multimedia Product on CV. Jocaidy Pelita Cemerlang Desmond Lim; Erilia Kesumahati
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Information about a company is an important point of any business. Interest and decisions in business cooperation begin with knowing information about the company to work with. One of these information can be known through a company profile. UIB collaborate with CV. Jocaidy Pelita Cemerlang (JPC) in compiling a company profile company that serves scale problems in Batam City. The cooperation begins with an agreement in the form of a MoA and MoU between the UIB and CV. Jocaidy Pelita Cemerlang. The preparation of the company profile is carried out by collecting information and observing the company, then continued with the preparation with the help of the Canva application. The result of this collaboration is in the form of a company profile that provides information about JPC. It is hoped that this project can be useful for JPC and become an inspiration for other companies to develop their business.
Analisis Faktor-Faktor Yang Mempengaruhi Trust Dan Pengaruhnya Terhadap Willingness To Pay A Premıum Prıce Pada Layanan Premium Online Streaming Erilia Kesumahati; Yogi Marbun
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimed to analyze the factors that influence trust and their influence on willingness to pay a premium price on premium online streaming services. The independent variables used in this study were service quality, service convenience, sophistication, product quality, and brand image. While the dependent variables used were trust and willingness to pay a premium price. The sample used for this study was 226 community respondents in Batam City using the purposive sampling method, i.e using the criteria of people who used premium online streaming services as research respondents. Data analysis was performed using SPSS version 26.0 software for demographic analysis of respondent data and Common Method Bias (CMB) test, as well as SmartPLS software version 3.0 for hypothesis testing. The results of this study indicated that service quality, product quality, and brand image have significant positive effect on trust. Service convenience and sophistication have no significant positive effect on trust. Meanwhile, trust has a significant positive effect on willingness to pay a premium price. Based on the results of this study, it is seen the importance of providing service quality, product quality, and building a good brand image in creating trust from a premium online streaming service in order to raise willingness to pay a premium price in the community in the midst of intense market competition.
Co-Authors Adi Wilyanto Alden Nelson Alvina Alvina Anderson Anderson Andrew Chua Angel Su Calvin Owen Cindy Amelia David Ezra Putra Desmond Lim Eileen Kuo Ekklesia Ekklesia Febrianti Febrianti Harvick Oslye Jecki Jeffrey Andelson Jeffrey Jeffrey Jollin Jollin Jonathan Jonathan Khafidh Al Karan Caniago Lily Purwianti Muhammad Raka Arya Bintang Owen Siandy Kwok Rahmi Ayunda Raymond Raymond Rinaldo Rinaldo Rivaldo Rivaldo Selly Novianti shandy lim Shelby Esfandiany Signorita Signorita Stella Stella Stevie Gracia Kurniawan Suhardi Suhardi Sun Yiek Shea Tan Phey Lien Tiffanny Tiffanny Valeska Lilya Kevin Venia Joecy William Vanders William William Wini Wini Winky Winky Winshen Winshen Winston Winston Yogi Marbun Zaspin Zaspin