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All Journal Journal of Integrated Agribusiness
Hesti Widyaningsih
Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Environmental Science

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ANALISIS SALURAN DAN EFEKTIVITAS PEMASARAN TEMBAKAU DI SUKABUMI, CEPOGO, BOYOLALI Hesti Widyaningsih; Novindra Novindra
Journal of Integrated Agribusiness Vol 4 No 1 (2022): Journal of Integrated Agribusiness
Publisher : Jurusan Agribisnis, Fakultas Pertanian, Perikanan dan Biologi Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.928 KB) | DOI: 10.33019/jia.v4i1.2967

Abstract

Tobacco is a leading commodity in Cepogo District, especially chopped tobacco in Sukabumi Village. Tobacco farming is interesting in terms of marketing, there are many tobacco traders or middlemen so that the institutions and marketing channels that are traversed by farmers are different. The nature of this tobacco is a fancy product, meaning that farmers do not know the quality of the tobacco produced so that farmers are in an unfavorable bargaining position. Therefore, this study aims to (1) identify marketing channels and marketing functions in each tobacco marketing agency, (2) analyze the efficiency of tobacco marketing channels. The method used in this research is descriptive qualitative analysis, marketing margin analysis, farmer's share, and profit to cost ratio. The results of the study show that the pattern of marketing channel 4 is the most efficient compared to other marketing channels. Marketing channel 4 pattern has a marketing margin of 0 rupiah, a farmer's share of 100 percent, and a profit and cost ratio of 5,98.
Co-Authors Novindra Novindra