Garuda - Garba Rujukan Digital

Penguatan Model Bisnis PT. Parlevliet Paraba Seafood Menggunakan Triple Layered Business Model Canvas Rosadila Ainul Qodri; Otto Randa Payangan; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 1 No 3 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i3.257

This research aims to (1) know the description of PT. Parlevliet Paraba Seafood in creating, sending, and capturing values on economic, environmental, and society using Triple Layered Business Model Canvas. (2) Formulate a strategy using SWOT Analysis that can be applied based on the description of Triple Layered Business Model Canvas PT. Parlevliet Paraba Seafood. (3) Knowing the results of alternative strategy recommendations using SWOT Analysis in the Triple Layered Business Model Canvas that can be implemented by PT. Parlevliet Paraba Seafood. This type of research is qualitative research. In this study, primary data sources came from observations and informants related to PT. Parlevliet Paraba Seafood (stakeholders). Secondary data obtained from various literature and related research results. Data collection techniques are carried out by observation, interview, documentation and triangulation. The results of the study show that the business of creating, capturing, and sending values to the three layers of sustainable concepts is the Economic Layer: (1) Partner, the company does not have a cooperative relationship with suppliers. (2) Activities, key activities are on purchases. (3) Resources, key resources are in raw materials. Environment Layer: (1) Supplies and Out-Sourcing, namely water, ice, electricity and soap. (2) Production, there are no production activities that affect the environment. (3) Materials, there are no raw materials that affect the environment. Layer Society; (1) Local communities, which carry out the development of fishermen. (2) Governance, which is a centralized decision and lacks transparency in decision making. (3) Employees, which are positive workplaces. (4) Social value, namely service to suppliers and economic activities around the company.

Analisis Daya Saing Strategi pada Terminal Petikemas Makassar dan Terminal Petikemas Bitung Resty Yosna Panimba; Abdul Rahman Kadir; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 1 No 4 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i4.275

Increasing the flow of logistics in the digitalization era should be an opportunity for the port segment to increase its competitiveness at the world level. This study aims to describe and analyze the affecting factors of increasing competitive advantage at Makassar Container Terminal and Bitung Container Terminal and to determine the right strategy of Makassar Container Terminal and Bitung Container Terminal.This research was designed to direct strategic decisions depends on internal and external environment of both ports to improved their competitiveness. Decision of managerial strategic in this research was in the scope of SWOT, QSPM and Miles & Snow Typology. Location or place of research in Makassar and Bitung Container Terminal. The data collected includes secondary data. The population and sample in this study include Management of Makassar and Bitung Container Terminal as many as 40 people. Data analysis techniques use the RBV and Model I/O approach, TOWS analyze, QSPM and Miles & Snow Tipology.The result of this research showed that based by description of environment factors then Makassar Container Terminal in a position where threat that it was faced bigger so that it need to maximize existing strength while Bitung Container Terminal in a favorable position with the potential of adequate resources so that it was needed a aggressive strategy to increase its competitive advantage. Based on the Miles and Snow analysis that used, Makassar Container Terminal can apply defender strategy and Bitung Container Terminal can apply prospector strategy.

Pengaruh Bauran Pemasaran terhadap Kepuasan dan Loyalitas Pelanggan Mesari Luxury Villas Bali Rachmi Anugerah Mahmud; Jusni Jusni; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 1 No 4 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i4.280

Marketing, which has a lot of roles in lodging services, among others, provides services to consumers with friendly satisfaction, provides adequate facilities and operates to benefit.This study aims to determine the effect of Marketing Mix on Customer Satisfaction and Loyalty of Bali's Mesari Luxury Villas. This study uses a descriptive approach and verification research. Descriptive research is research that aims to obtain a description of the characteristics of variables (marketing mix strategy, loyalty and satisfaction). Verification research is a type of research that aims to determine the relationship between variables through a hypothesis testing using path analysis methods with the help of Smart PLS 3.2.8 application. The results showed that partially the marketing mix had a positive and significant effect on customer satisfaction, the marketing mix had a positive and significant effect on customer loyalty, and satisfaction had a positive and significant effect on customer loyalty. The influence indirectly shows that customer satisfaction can mediate the influence of the marketing mix on customer loyalty positively and significantly

Determinant Analysis of Entrepreneurial Orientation in Business Organisations. Bulky Maharsa; Abdul Rahman Kadir; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 2 No 2 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i2.331

The purpose of this study is to analyze the measurement of the entrepreneurial orientation (X) derived from innovativeness, risk-taking, proactiveness, autonomy, and competitive aggressiveness factors. This research is explanatory research with quantitative methods. The population in this study were all food and beverage SME owners in Makassar City. The number of samples was determined as many as 99 respondents with a purposive sampling technique. The data collection method uses a questionnaire. The analytical tool used is partial Least Square (PLS). The results showed that entrepreneurial orientation was measured positively and significantly by Innovativeness. The best indicator for forming an innovativeness variable is X1.1 (focusing on product innovation rather than product/service marketing) because it has the highest loading value. Entrepreneurial orientation is measured positively and significantly by risk-taking. The best indicator forming the risk-taking variable is X2.1 (brave in taking new opportunities despite having a high risk) because it has the highest loading value. Entrepreneurial orientation is measured positively and significantly proactiveness. The best indicator forming the proactiveness variable is X3.2 (being the first compared to competitors in introducing new products and new services) because it has the highest loading value. Entrepreneurial orientation is measured autonomously positively and significantly. The best indicator [form the autonomy variable is X4.3 (has full power in determining the steps to run a business) because it has the highest loading value. Entrepreneurial orientation is measured by competitive aggressiveness in a positive and significant way. The best indicator forming the competitive aggressiveness variable is X5.2 (not afraid to face business competitors) because it has the highest loading value.

Analysis of Perceived Usefulness and Perceived Ease of Use to the Actual System Usage through Attitude Using Online Guidance Application Muhammad Mitsal Islami; Muhammad Asdar; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 3 No 1 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i1.410

This study aims to analyze the effect of perceived usefulness and perceived ease of use on actual system usage through attitude toward using the Ruangguru online learning guidance application in Makassar City. This study took data directly from students who subscribed to the Ruangguru application by taking 247 high school students and their equivalent as samples in this study. To implement the objectives of this study used analysis techniques using path analysis. The results of the analysis prove that perceived usefulness and perceived ease of use have a positive and significant effect on attitude toward using the Ruangguru online tutoring application. Meanwhile, perceived usefulness, perceived ease of use, and attitude toward using have a positive and significant effect on actual system usage in the Ruangguru online tutoring application. Based on the results of the single test, attitude toward using is able to mediate the effect of perceived usefulness and perceived ease of use on actual usage in the Ruangguru online tutoring application.

Factor Affecting Business Performance and Competitive Advantages in Modern Retail Strore in Makassar City Nurul Latifa Maulani; Dian A.S Parawansa; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 3 No 1 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i1.411

This study aims to analyze the factors affecting business performance and competitive advantages in modern retail stores in Makassar City. The purposive sampling method was used by selecting 100 respondents who privately own a modern retail store for more than 5 years. Data were analyzed using path analysis in SPSS 21 Programs. The results found that competitive advantages had a positive and significant effect on variable market orientation, marketplace innovation, and entrepreneurial orientation factors in modern retail stores in Makassar City. Market orientation and entrepreneurial orientation are also found to impact business performance. In this study, competitive advantage can mediate the effect of market orientation and market place innovation on business performance

Evaluation of Service Quality, Prices, and Product Variants towards Customer Loyalty through Brand Image during the Covid-19 Pandemic Era Yayu Permatasari; Otto Randa Payangan; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 3 No 2 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i2.448

This study aims to examine the effect of service quality, price and product variants on customer loyalty through brand image as an intervening variable for pharmacy customers in Sidrap Regency during the Covid-19 pandemic. The sample is determined using a purposive sampling technique (determination with certain considerations). Respondents in this study amounted to 100 respondents from the results of calculations using the Slovenian formula. The data was collected using a questionnaire that was sent online to the people of Sidrap Regency. The questions posed in the questionnaire use a linkert scale 1-5 then the data obtained is tested using validity tests, reliability tests, normality tests and regression tests where the data is carried out using the application statistical program version 21. Product and service solution application (SPSS) . To test the mediation (intervening), the method of path analysis (path analysis) is used. The results showed that service quality, price and service variants had a positive and significant effect on the brand image of service quality, prices and product variants which had a positive and significant effect on loyalty, brand image could not mediate the effect of service quality and price on customer loyalty, while brand image can mediate the effect of product variants on customer loyalty.

The Influence of Work Motivation and Work Environment on Job Satisfaction and Employee Performance During the Covid-19 Pandemic Dwi Yuli Anugrah; Sumardi Lasise; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 4 No 2 (2022): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v4i2.533

The Covid-19 pandemic that occurred at the beginning of 2020 has brought enormous changes to human life in the world, including in Indonesia. The impact is felt not only in one sector but in almost all sectors of life, including the banking sector. Bank BNI Makassar Regional Office is one of the companies that continue to operate with the WFO (Work from Office) work system amid the rise of the Covid-19 Virus. The purpose of this study was to analyze the effect of work motivation and work environment on job satisfaction and employee performance at Bank BNI Makassar Regional Office during the Covid-19 pandemic. The sample is 105 permanent employees. Data was collected by means of questionnaires and interviews. Data were analyzed using Path Analysis. The results showed that work motivation, work environment, and job satisfaction had a direct, positive, and significant effect on performance. Likewise, work motivation and work environment have a direct, positive, and significant effect on job satisfaction. Job satisfaction is able to mediate the relationship between work motivation and work environment on employee performance during the Covid-19 pandemic.

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