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All Journal Syari'ah Economics
Tazkiyah Ainul Qolbi
Institut Agama Islam Darussalam (IAID), Ciamis, Jawa Barat

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CUSTOMER SATISFACTION LEVEL BETWEEN SHOPPING AT ONLINE SHOP AND OFFLINE SHOP AT THE CAMPUS OF THE DARUSSALAM INSTITUTE OF ISLAM (IAID) CIAMIS Tazkiyah Ainul Qolbi; Rini Febriani; Agus Muslim
Syari'ah Economics Vol 4 No 2 (2020): Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Darussalam (IAID) Ciamis, Jawa Barat, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.49 KB) | DOI: 10.36667/se.v4i2.200

Abstract

This research was conducted to determine consumer satisfaction in shopping at online shops and offline shops. This study uses a quantitative approach because the data obtained is realized in the form of numbers and analyzed based on statistics. The results showed a difference in shopping satisfaction between the online shop and the offline shop. It is evidenced by obtaining significant results so that it can be concluded that the null hypothesis is rejected and the working hypothesis is accepted. The average student who does not like to shop at online shops is because they are not satisfied when shopping at online shops and get products that do not match what is stated in the description of the goods in the selected online shop. Usually, this happens in individual online shops on social media (not on trusted sites) and product brands that are not yet well known. However, the study results found several respondents who had shopped at a credible online shop and felt satisfied because it was as expected. As for the offline shop, the average student feels more satisfied because consumers can see firsthand the quality of the product and try the product to be purchased.
STRATEGY OF DISTRIBUTION VARIATION TO VOLUME OF LIGHT FOOD SALES ON MANDALA TRADING COMPANY IN CIPAKU-CIAMIS REGENCY Tazkiyah Ainul Qolbi; Rohimat Rudiansyah; Suci Sulastri
Syari'ah Economics Vol 5 No 2 (2021): Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Darussalam (IAID) Ciamis, Jawa Barat, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.766 KB) | DOI: 10.36667/se.v5i2.213

Abstract

This research was conducted to find out the influence of distribution channel cost to sales volume. This research was conducted on a snack food company that survived since 1992 until today and has increased from year to year with the marketing strategy it uses. The types of distribution channels used are the Mandala Cipaku Ciamis Trading Company so well that it can increase the productivity of the company. The method of analysis used in this research is descriptive verivikatif method with correlational research method. Sources of data used in this study is secondary data in the form of corporate financial statements of 2017-2020. The author uses two variables, namely the variable X as the independent variable is the cost of disstribusi channel and variable Y as the dependent variable is the sales volume. Statistical analysis method used by writer is Kolmogorov Smirnov normality test and Simple Linear Regression by testing the hypothesis used is Coefficient of Determination (R2) and Test t (Partial Test). Based on the research results, it can be concluded that: The cost of distribution channels and sales volume of PD Mandala Cipaku Ciamis year 2017-2020 jointly experienced an average increase of 10% achieved the company using the type of distribution channels indirectly by continuing to increase the number of distributors in the cities that are marketing goals. The amount of distribution channel cost incurred by PD Mandala Cipaku Ciamis have a positive and significant effect to the increase of company's sales volume based on the result of quantitative analysis with correlation coefficient value (r) of 0.993 indicates a very strong relationship level, meaning the relationship between distribution channel and sales volume is direction. And the value of determination coefficient (R2) is 98,6% and the rest 1,4% influenced by other factor outside this research. Hypothesis testing using t test shows that the independent variable has a strong and significant influence on the dependent variable.
PENGARUH KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DI BANK JAWA BARAT DAN BANTEN (BJB) SYARIAH TASIKMALAYA Tazkiyah Ainul Qolbi; Putri Indah Purnamasari; Amada Ramza Maulida
Syari'ah Economics Vol 2 No 2 (2018): Islamic Economic Studies
Publisher : Fakultas Ekonomi dan Bisnis Islam, Institut Agama Islam Darussalam (IAID) Ciamis, Jawa Barat, INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.106 KB)

Abstract

Hal yang paling penting bagi perusahaan adalah sumber daya manusia (SDM) yang mana manusia sebagai penggerak perusahaan dan merupakan faktor utama untuk dapat mencapai tujuan sebuah perusahaan yaitu kunci keberhasilan perusahaan agar tetap berkembang dengan baik. Mengelola sumber daya manusia merupakan hal yang penting dalam pencapaian tujuan. Setiap perusahaan menginginkan karyawan yang berkinerja tinggi, karena akan mendorong pada perkembangan perusahaan. Karyawan yang memiliki kinerja tinggi akan menunjukan hasil kerja yang baik, sedangkan karyawan yang kinerjanya rendah akan menghasilkan kerja yang buruk. Kinerja yang tinggi dapat diperoleh dengan beberapa faktor salah satunya yaitu kepuasan kerja. Kepuasan kerja yang tinggi diharapkan dapat meningkatkan kinerja karyawan. Kepuasan kerja terdiri dari banyak faktor seperti gaji, rekan kerja komunikasi dan pekerjaan itu sendiri. Penelitian ini bertujuan untuk mengetahui 1) Untuk mengetahui kepuasan kerja karyawan di Bank BJB Syariah Tasikmalaya 2) Untuk mengetahui kinerja karyawan di Bank BJB Syariah Tasikmalaya 3) Untuk mengetahui pengaruh kepuasan kerja terhadap kinerja karyawan di Bank BJB Syariah Tasikmalaya. Jenis penelitian ini adalah penelitian kuantitatif. Sampel dalam penelitian ini berjumlah 35 orang karyawan Bank BJB Syariah Tasikmalaya. Metode analisis yang digunakan adalah metode regresi linier sederhana. Data yang dikumpulkan dengan kuesioner dan analisis menggunakan microsoft excel dan software statistik SPSS versi 20. Hasil penelitian ini menunjukan bahwa: Pertama, pada variabel kepuasan kerja di Bank BJB Syariah Tasikmalaya (X) berdasarkan hasil skor kuesioner dengan mayoritas responden pada pilihan jawaban cukup setuju dan setuju membuktikan dalam kepuasan kerja sudah cukup baik. Kedua, pada variabel kinerja karyawan di Bank BJB Syariah Tasikmalaya (Y) berdasarkan hasil skor kuesioner dengan mayoritas responden pada pilihan jawaban cukup setuju dan setuju membuktikan dalam kinerja karyawan sudah cukup baik. Ketiga, berdasarkan Uji Regresi Linier sederhana, variabel kepuasan kerja mempunyai tingkat signifikasi sebesar 0,228 dan nilai t-hitung sebesar 1,228 < t-tabel 1,692. Hal ini berarti Ha diterima sehingga dapat dikatakan bahwa kepuasan kerja tidak berpengaruh terhadap kinerja karyawan karena tingkat signifikasi yang dimiliki variabel kepuasan kerja < 0,05 (0,228 >0,05) dan nilai t hitung < t-tabel (1,228 < 1,692). Adapun nilai koefisien determinasi R2 sebesar 0,044, artinya presentasi pengaruh kepuasan kerja terhadap kinerja karyawan sebesar 4%. Sedangkan sisanya (100%-4%=96%) dipengaruhi oleh variabel lain diluar model regresi ini.