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All Journal Prosiding Konferensi Nasional PKM-CSR Jurnal Agribisnis Wijaya Putra Surabaya AGRIWITAS
Dwiyana Anella Kurniasari
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Agriculture, Biological Sciences & Forestry Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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PPM LENTO MBOK GEDE PADA BUMDES SUN GEDE MAKMUR DI DESA SUMBERGEDE KECAMATAN WRINGINANOM KABUPATEN GRESIK Andri Krisnadianto; Dwiyana Anella Kurniasari; Yurifar Burhanudin; Meylinda Thirta Arlina
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.145 KB) | DOI: 10.37695/pkmcsr.v4i0.1274

Abstract

Sun Gede Makmur is a Village Owned Enterprise (BUMDes) in Sumbergede Village, Wringinanom District, Gresik Regency. BUMDes Sun Gede Makmur has a traditional food product, namely Lento with the product name Lento Mbok Gede. The problems faced by partners are (1) not having an online marketing strategy. (2) packaging (Packaging) is less attractive so that sales of Lento Mbok Gede products are less. (3) The production process so far does not yet have a production standard. So Lento Mbok Gede community service at Bumdes Sun Gede Makmur in Sumbergede Village, Wringinanom District, Gresik Regency. Based on this, the method used is Training and Mentoring to provide solutions to partner problems, namely (1) Training and Assistance in creating online shop accounts. (2) new packaging (Upgrade Packaging) which is more attractive for Lento Mbok Gede products. (3) Formulating and producing a Standard Operating Procedure Book (SOP) for the Lento Mbok Gede Production Process to increase production yields that have the same quality. The results of this community service, (1) Sun Gede Makmur already has an online shop account with the name LentoMbok. (2) Lento Mbok Gede has a new packaging with a more attractive appearance, (3) Sun Gede Makmur has a SOP for the Lento Mbok Gede Production Process.
STRATEGI PEMASARAN BERDASAR PADA SEGMENTASI DANPREFERENSI KONSUMEN TERHADAP JERUK LOKAL SERTA JERUK IMPOR Imelda Hadia; Ramon Syahrial; Siti Alimah; Dwiyana Anella Kurniasari
Jurnal Agribisnis Wijaya Putra Surabaya Vol 1 No 02 (2022): Jurnal AGRIWITAS
Publisher : Fakultas Pertanian Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/agriwitas.v1i02.16

Abstract

Citrus fruit is one of the horticultural products that has a high volume of imports, causing local oranges to be slightly defeated. Consumer preferences for local and imported citrus fruits have differences, namely by using Chi-square analysis it is known that consumer preferences for local oranges are greenish yellow with a slightly sour sweet taste, medium fruit size, fresh aroma and have a moderate price. Imported oranges, there are differences in preferences on attributes other than color attributes, because consumers have the same opinion about the orange color in imported oranges. Market segmentation, based on the results of cluster research, has almost the same characteristics and shows that consumers of local and imported oranges are consumers who are still young around 1925 years old, female and male, who are graduates from high school or diploma and still have the status as students, unmarried and with incomes ranging from IDR 500,000 to IDR 2,499,999. The number of members in each family includes the number of small and medium members who usually buy oranges at Giant and Ramayana. Purchases are made erratically as much as 1-2 kg in one purchase.
Co-Authors Andri Krisna Dianto Imelda Hadia Meylinda Thirta Arlina Ramon Syahrial Siti Alimah Yurifar Burhanudin