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All Journal JITEK (Jurnal Ilmiah Teknosains) JOURNAL OF INFORMATICS AND TELECOMMUNICATION ENGINEERING Jusikom : Jurnal Sistem Komputer Musirawas JUSIM (Jurnal Sistem Informasi Musirawas) Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer Sains, Aplikasi, Komputasi dan Teknologi Informasi Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Pengabdian Dharma Wacana Informatics and Enginering Dedication Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) The Indonesian Journal of Computer Science
Desi Puspita
Institut Teknologi Pagar Alam
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Mechanical Engineering Medicine & Pharmacology Social Sciences Veterinary Other

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Journal : Informatics and Enginering Dedication

 1 
PELATIHAN DIGITAL MARKETING UNTUK PENINGKATAN PROMOSI PRODUK UNGGULAN DAERAH BIPANG TANJUNG SAKTI Desi Puspita; Ferry Putrawansyah; Alfis Arif
FORDICATE Vol 2 No 1 (2022): Jurnal Pengabdian Kepada Masyarakat FORDICATE
Publisher : Fakultas Ilmu Komputer dan Rekayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/fordicate.v2i1.3556

Abstract

The purpose of this activity is to provide students and the Tanjung Sakti community with knowledge about the use of digital marketing as a marketing medium to increase superior products in the Bipang Tanjung Sakti area. Where the development of the world in the digital era is so fast and it is very important for students and the community to use it in a positive direction and not misuse. Having digital marketing skills can become a marketing medium and provide skills in increasing product sales. The methods of implementing the activities carried out are the preparation stage, the implementation stage, the implementation stage and the evaluation stage. This activity is in the form of lectures, discussions, questions and answers and provides digital marketing training for students and the public in an effort to increase the promotion of superior products in the Bipang Tanjung Sakti area as an opportunity to open a business for entrepreneurship. The results of the implementation of activities at the pretest stage with a score of 70% show that many community service training participants still do not know about digital marketing. Next is the implementation stage by providing digital marketing training with materials on Packing, Photography Techniques, and Social Media Promotion. The results of the evaluation of the participants after training on digital marketing materials through protest obtained a value of 93%. This shows that after this training the participants really understand digital marketing to increase the promotion of superior products in the Bipang Tanjung Sakti area
PELATIHAN PENGENALAN E-COMMERCE BAGI PELAKU UMKM DI DESA BANDAR AJI KABUPATEN LAHAT desi puspita; Risnaini Masdalipa; Asminah Asminah
FORDICATE Vol 2 No 2 (2023): Jurnal Pengabdian Kepada Masyarakat FORDICATE
Publisher : Fakultas Ilmu Komputer dan Rekayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/fordicate.v2i2.4808

Abstract

Bandar Aji hamlet is a hamlet that has banana chips and cassava chips which have the potential to be improved in marketing, but in reality marketing is only for certain groups so that the business carried out is not optimal and sometimes suffers considerable losses. The purpose of this study is to assist micro, small and medium enterprises (UMKM) in increasing the marketing of UMKM products in the Bandar Aji hamlet. This e-commerce software development was built using a prototype software development model. The development stage begins with communication, rapid planning, rapid design models, prototyping, submission and providing feedback on development. e-commerce is built using a website-based application, so that business actors can easily promote their business results. The main target for the use of e-commerce technology is UMKM in the Bandar Aji village. Users of this application are administrators who have full rights to application processing, UMKM are admins who have the right to enter product data, consumers who have the right to choose and order products. The results of trials and evaluations conducted on UMKM in Bandar Aji hamlet, showed that using e-commerce software could increase the marketing of UMKM products
Co-Authors Alfis Arif Alfis Arif Asminah Asminah Barrorotul Azizah Buhori Muslim Dewi, Nadiya Citra Ferry Putrawansyah Lesi Anggraini Melani Anggita Nadiya Citra Dewi Riduan Syahri Riduan Syahri Risnaini Masdalipa Sasmita Sasmita Siti Aminah Stiti Aminah Yogi Isro Mukti, Yogi Isro