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Hengki Mangiring P Simarmata
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THE STUDENTS’ DIFFICULTIES IN USING ENGLISH INTONATION AT BUSINESS INDONESIA MURNI SADAR POLYTECHNIC Doris Yolanda Saragih; Hengki Mangiring P Simarmata
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 2 No 1 (2019)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.797 KB) | DOI: 10.37600/ekbi.v2i1.89

Abstract

This thesis is about the students’ difficulties in using English intonation. To research this subject the writer formulates the problem as follow: What are the students’ difficulties in using English intonation? It focuses on the students’ intonation in reading a dialogue, which consists of positive statement, negative statement, w-h question, and yes-no question.To answer the problem above, this thesis follows some theories, namely: Allen (1954), Haycraft (1971), Jones (1979), and Roach (2000). The research design is qualitative research. The subjects of this study are the students of Business Indonesia Murni Sadar Polytechnic, and the object is the student’s intonation. The technique of collecting data follows audio method or what is called recorded voice data. The data is analyzed by drawing the terminal contour of students’ intonation.This research discovers that there are four difficulties of students in using English intonation, namely: (1). difficulty in using correct juncture, (2). difficulty in using rising intonation for the first clause and falling intonation for the second clause in a compound sentence, (3). difficulty in using falling intonation for w-h question and rising intonation for yes-no question, and (4). difficulty in determining pitch and stress of a syllable. This research finding recommends both teacher and students to take responsibility in overcoming those difficulties. An English teacher should teach his beginner students the using of intonation and its function in every kinds of sentence. Since there is an imitation process in learning intonation, a teacher should be able to detect a falling intonation from a rising intonation in his own voice as well as in a student’s. The success of learning does not only depend on the teacher but also involves the students’ awareness to learn English.
BUSINESS STRATEGY AND IMPLEMENTATION IN BINA SISWA Poltak Pardamean Simarmata; Hengki Mangiring P Simarmata; Sudrajati Ratnaningtyas
Jurnal Ekonomi dan Bisnis (EK&BI) Vol 2 No 1 (2019)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1667.457 KB) | DOI: 10.37600/ekbi.v2i1.87

Abstract

Bina Siswa is a non-formal Tutoring service for primary school, junior high school and senior high school. Its address is at Belitung street number 22 Bandung. It was founded in May 2013, which previously was just a private course. The high learning interest of the students in Bandung gives positive impact to Bina Siswa institution, so every month Bina siswa always earns profit from this education business. After running for three years, the revenue of this business was relatively similar year by year, which is approximately IDR 20 million to 25 million every month. Because of that, the writer proposes a business strategy planning and implementation. By using PEST analysis, Porter's five forces, and competitor analysis, it’s known that Bina Siswa has several threats and opportunities of the external business environment. In internal analysis Bina Siswa use value chain analysis and existing business model canvas it’s known that Bina Siswa has Strengths and weakness. The results of the internal analysis and external analysis are used to build Strategy Formulation consists of Company Strategic and Functional Strategy. The best alternative proposed to Bina Siswa is growth strategy which concentrates in horizontal growth. The functional strategy of the company is developed by TOWS matrix, and implemented in several functional divisions. The implementation is formulated in short term strategy, medium term strategy, and long term strategy. This strategy planning is also included with schedules, action plans, budgeting, and the appointment of person in charge (PIC).