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All Journal Enrichment : Journal of Management
Arindra Khrisna Karamoy
Universitas Multimedia Nusantara
Economics, Econometrics & Finance

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E Effect of Cognitive, Afective, Conative and E-Satisfaction on Repurchase Intention Mutia Tri Satya; Arindra Khrisna Karamoy; Listiawati; Abdul Fidayan
Enrichment : Journal of Management Vol. 11 No. 2 (2021): May: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Online Shop or shopping for goods or services has become a common thing to see. Indonesia has changed the flow of trade in the business world to become completely digital. Therefore, it is important for online business people to understand things that can create customer satisfaction and loyalty. This study aims to find out how cognitive, affective, conative, and e-satisfaction influence on repurchase intention. The method used in this research is to use factor analysis with 150 respondents.
Co-Authors Abdul Fidayan Listiawati Mutia Tri Satya