Garuda - Garba Rujukan Digital

PENGARUH KOMPETENSI TUTOR, HARGA DAN PRESTASI BELAJAR SISWA TERHADAP LOYALITAS PELANGGAN LEMBAGA BIMBINGAN BELAJAR DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Anastasia Sofie Widyastuti; Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 8 No 2 (2020): Jurnal Bina Manajemen Vol 8 No.2 Maret 2020
Publisher : STIE Wiyatamandala

Education is an important factor in the development and progress of a nation. The development of the current education sector is marked by the many businesses that are engaged in the field of educational support services (Private Tutoring Institutions). This study aims to find out how the influence of tutor competency, course price level and learning achievement on customer loyalty through satisfaction in the Private Tutoring Institution “Master Privat”. The object of the study was the students and parents of Master Private’ students as many as 100 respondents. The method of collecting data is by distributing questionnaires. Then the data is analyzed using Path Analysis techniques with software Lisrel version 8.80 and SPSS version 22. The results showed that tutors' competency, price and learning achievement, each had a partial and significant direct effect on satisfaction. Tutor competency, price and learning achievement have a simultaneous effect on satisfaction. And the final result is the competence of the tutor, price and learning achievement influence on customer loyalty through satisfaction as an intervening variable

ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL INSTAGRAM, PERSEPSI BIAYA PENDIDIKAN DAN BRAND RECOGNITION TERHADAP KEPUTUSAN PEMBELIAN PADA STIE WIYATAMANDALA Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 9 No 1 (2020): Jurnal Bina Manajemen Vol 9 No.1 September 2020
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i1.116

The increasing complexity of competition has made business actors including STIE Wiyatamandala more able to survive and continue to grow. Therefore, it is necessary to analyze the variables that are relevant to student decisions in choosing STIE Wiyatamandala. This research was conducted with the aim of analyzing the effect of social media instagram, perception of education cost, and brand recognition on student purchasing decisions. From the results of the analysis, it was found that the variables of Instagram social media marketing, price perception, and brand recognition had a significant positive effect on purchasing decisions, and price perception was considered the variable that had the most positive influence on purchasing decisions. These population data were collected from Wiyatamandala students batch 2016 - 2019, with number of samples of 61 people respondents. The sample was chosen by using purposive sampling technique. Primary data were collected by using questionnaire method and analyzed by SPSS using multiple linear regression analysis Based on the research results, it was found that the variables of social media instagram (X1), perception of education cost (X2), and brand recognition (X3) had a significant positive effect on purchasing decisions (Y). The perception of education cost is considered to be the variable with the most positive influence on purchasing decisions

PERSEPSI TERHADAP APLIKASI TIKTOK ATAS DASAR GENDER DAN DAMPAK YANG DITIMBULKAN PADA KEGIATAN PROMOSI Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.203

Tiktok is included in digital content that is currently very popular with the general public, especially millennials. This study was conducted to seek support for empirical data regarding the difference in the mean scores of the group who think TikTok has a positive impact and another group who think that TikTok has a negative impact. In addition, a hypothesis was also developed to test whether there was a difference in the duration of time on the use of the TikTok applicationbetween male and female genders. Data was collected using the Convenience Sampling sampling technique using communication techniques through conducting a survey using Google Form. Tests were carried out using tests for both independent populations at the level of significance of 5%. The results found that the average impact response of people who thought there was a positive impact was not significantly different from that of people who had a negative opinion of TikTok. Besides, the length or short duration of using TikTok is not affected by the gender of the user.

SOSIALISASI INVESTASI EMAS DI USIA EMAS GUNA MEWUJUDKAN MASYARAKAT YANG SADAR BERINVESTASI Andres Dharma Nurhalim; Sutrisno Sutrisno
Jurnal Abdi Mandala Vol 1 No 1 (2022): Jurnal Abdi Mandala Volume 1 Nomor 1 April Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

This community service aims to provide insight and knowledge to the community and STIE Wiyatamandala students about Gold Investment. So far, many people in general do not know about gold investment. People generally think that gold investment requires a lot of capital and is not affordable, even though the solution for investing today is to invest in precious metals with mini gold. With an affordable price, only tens of thousands of rupiah can be invested, this can also be done by students. Based on the results of the activities that have been carried out, the community and students of STIE Wiyatamandala seemed very enthusiastic in following every material presented.

PELATIHAN TECHNOPRENEURSHIP DI ERA DIGITAL UNTUK SISWA SMK SANTO LEO JAKARTA BARAT Sutrisno Sutrisno
Jurnal Abdi Mandala Vol 1 No 1 (2022): Jurnal Abdi Mandala Volume 1 Nomor 1 April Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

SMK Santo Leo is a private school located in West Jakarta. Along with the times that are always developing, students' skills are required to be even better in order to compete after they graduate from school. One of them is the provision of Technopreneurship, namely the use and incorporation of technology to run a business or business because students must be motivated to become entrepreneurs after they graduate from school, especially in the era of the COVID-19 pandemic, almost all businesses are already using information technology. E-commerce applications are technologies that are used to combine technology and business. Santo Leo Vocational School is a school with expertise programs that have not yet been optimal in developing Technopreneurship technology for students, therefore holding community service is very appropriate to provide additional training and motivation to students. Currently, the method of providing students with expertise only uses the conventional method, namely jumping into the field, even though it can also be done using a more modern method. Technopreneurship has many advantages because it uses internet media so that its reach is wider. The goal is for students to be literate with technology that can be implemented in business. The benefit of the activity is to provide students with learning so that it can be used to create businesses that incorporate technology. The results to be achieved in this Technopreneurship training and development are the skills that students have so that they can develop more so that the technology used can be more effective and efficient in running a business or business.

SOSIALISASI TIPS DAN TRIK MENYUSUN KARYA TULIS ILMIAH Sutrisno Sutrisno; made irma lestari
Jurnal Abdi Mandala Vol 1 No 1 (2022): Jurnal Abdi Mandala Volume 1 Nomor 1 April Tahun 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

The purpose of this activity is to provide understanding to final year students about writing scientific articles from theses and theses for students and how to publish them in accredited and unaccredited national journals as a condition for attending the final trial or graduation requirements. This activity is also a means to motivate students to write quality scientific articles from the results of theses and theses. The method of implementing this Community Service (PKM) activity uses the lecture and demonstration method. This activity was carried out through Zoom Meetings and Live Streaming YouTube. This activity involved 2 lecturers of the Wiyatamandala School of Economics, namely Mrs. Made Irma Lestari S.E, M.Acc and Mr. Drs. Sutrisno M.M. The number of participants involved in this community service activity (PKM) are dozens of participants consisting of final year students of the Wiyatamandala School of Economics in the final semester who will face a thesis trial as well as various other students from universities and colleges in Jakarta and its surroundings. The topic of the first material is "Systematics for Writing Scientific Articles". In this session, it is explained about how to write scientific articles so that they can be published in scientific journals as well as providing examples of scientific articles from theses and theses that have been published in student scientific journals and national journals. The topic of the second material is "Ethics and Rules for Writing Scientific Papers". In this session, it is explained about ethical procedures such as citing theoretical references and other general rules in writing scientific papers. This activity is expected to foster enthusiasm in the participants because of the positive response from the participants to the implementation of the training and many enthusiastic participants asking questions either in the Zoom Chat Room or YouTube Live Chat related to the topic of the activity.

ANALISIS FAKTOR PEMBENTUK KEPUTUSAN PEMILIHAN PERGURUAN TINGGI SWASTA PADA SEKOLAH TINGGI ILMU EKONOMI WIYATAMANDALA (STUDI EMPIRIS PADA MAHASISWA PRODI S1 MANAJEMEN DAN AKUNTANSI ANGKATAN 2018-2021 SERTA CALON MAHASISWA ANGKATAN 2022-2023) Nur Hikmah; Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 11 No 1 (2022): Jurnal Bina Manajemen Volume 11 Nomor 1 September Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i1.264

This study was conducted with the aim of knowing the Decision-Making Factors for the Selection of Private Universities at the Wiyatamandala School of Economics (Empirical Studies on Management and Accounting Undergraduate Students Class of 2018-2021 Prospective Students Class of 2022). Respondents in this study were active students of STIE Wiyatamandala class 2018-2021 and prospective new students of STIE Wiyatamandala class of 2022. Data collection was carried out through distributing questionnaires. The analysis technique used is multiple linear regression analysis. The results of the study show that External Factors, Campus Attributes, and Campus Efforts in Communicating with Students are variables that make students choose Private Universities at the Wiyatamandala Wiyatamandala School of Economics 2018-2021 and prospective students of STIE Wiyatamandala class of 2022-2023

IDENTIFIKASI PRIORITAS PEMBENAHAN KINERJA KEJADIAN RISIKO OPERASIONAL KEBUN RAYA CIBODAS BERLANDASKAN TEMUAN PERANGKAT DETEKSI Sugiarto Sugiarto; Januar Wahjudi; Adinoto Nursiana; Fongnawati Budhijono; Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 12 No 1 (2023): Jurnal Bina Manajemen Volume 12 Nomor 1 September Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i1.509

The rapid changes in developments in many aspects recently have made the role of operational risk management in the Cibodas Botanical Gardens very strategic. For this purpose, various detection tools are needed that enable the management of the Cibodas Botanical Gardens to trace various risk events, especially those that have significant impact on visitors, and based on these findings, the management can design various relevant operational risk management strategies and its implementation. This research is based on mixed research methods, using cross section data taken using the Concurrent Triangulation Strategy technique from 560 tourists and key informants at the Cibodas Botanical Gardens. Various detection tools used in this research include Frequency Tables, Bar charts, Pareto Diagrams, Cause and Effect, Importance-Performance Analysis, and Expectation and Perception Difference tests. The research results found that there was a synergy of various detection devices used in tracing various risk events which in order of priority had significant impact on tourists, namely Doctors on Duty, Adequate number of officers, Suggestion boxes, Management Innovation, Polyclinics, Toilets, Published information, Manpower, Quality of workforce, Helpful service, Parking space, Availability of information, and Prompt service.

EVALUASI KINERJA TATA KELOLA CURUG CIBEREUM BERBASIS INDIKATOR-INDIKATOR SAPTA PESONA Fongnawati Budhijono; Sugiarto Sugiarto; Januar Wahjudi; Sutrisno Sutrisno; Muhammad Fuad
Jurnal Bina Akuntansi Vol 10 No 2 (2023): Jurnal Bina Akuntansi Volume 10 Nomor 2 Juli Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jba.v10i2.456

The contribution of the tourism industry to the Indonesian economy is increasingly being taken into account. Agrotourism has the potential to contribute significantly in advancing Indonesian tourism. Indonesia's agro-tourism potential is huge due to it being supported by the richness and diversity of agriculture, fisheries, plantations, animal husbandry, and forestry. This research was conducted at Cibereum Waterfall located in the Gede Pangrango National Park area, West Java, Indonesia. This study aims to examine the governance performance of CibereumWaterfall in relation to the indicators of Sapta Pesona (tourism seven charms).The novelty of this research is to formulate Sapta Pesona indicators of Cibereum Waterfall. This study used a mixed research method QUAN+ qual. Data were taken using multistage sampling with the Concurrent Triangulation Strategy, involving 560 research respondents and 16 informants. By using Performance â€“ Importance analysis the research found that there are 11 indicators of Sapta Pesona that require immediate improvement. The performance of Safe, Memories, Friendly and Clean elements of Sapta Pesona must be further improved to answer the needs of tourists. The functions of governance that still need attention to improve are Supervision, Managerial, Compliance and Monitoring.

SOSIALISASI KEWIRAUSAHAAN UNTUK MENINGKATKAN MINAT DAN MOTIVASI SISWA SMA CAHAYA KUDUS Sutrisno Sutrisno
Jurnal Abdi Mandala Vol 2 No 2 (2023): Jurnal Abdi Mandala Volume 2 Nomor 2 Oktober Tahun 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jam.v2i2.517

Entrepreneurial activities are activities that are one solution to earning income. In this service activity, the resource person carried out this activity at Cahaya Kudus High School, Muara Karang, North Jakarta. This theme was raised with the aim of providing knowledge and insight to students regarding how to do entrepreneurship in a simple way, providing motivation to students to become entrepreneurs throughtheir talents and field observations to find out the needs of society. This is also to erode the previous view which said that entrepreneurship is difficult, there will be many obstacles that arise, starting from capital problems, fear of trying, innovation and intention, so that in the end you experience failure. In fact, all of this can be overcome if the person has positive and creative thinking and prepares everythingcarefully, starting from planning, forming an ownership structure, selecting products and services as well as strategies for starting a business. In essence, entrepreneurship is simple. The obstacles that arise are caused internally. Make everything as simple as possible and don't get caught up in your own thoughts and heads.

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