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Sutrisno Sutrisno
Sekolah Tinggi Ilmu Ekonomi Wiyatamandala
Economics, Econometrics & Finance Education

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Journal : Jurnal Bina Manajemen

 1 
PENGARUH KOMPETENSI TUTOR, HARGA DAN PRESTASI BELAJAR SISWA TERHADAP LOYALITAS PELANGGAN LEMBAGA BIMBINGAN BELAJAR DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Anastasia Sofie Widyastuti; Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 8 No 2 (2020): Jurnal Bina Manajemen Vol 8 No.2 Maret 2020
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.793 KB) | DOI: 10.52859/jbm.v8i2.88

Abstract

Education is an important factor in the development and progress of a nation. The development of the current education sector is marked by the many businesses that are engaged in the field of educational support services (Private Tutoring Institutions). This study aims to find out how the influence of tutor competency, course price level and learning achievement on customer loyalty through satisfaction in the Private Tutoring Institution “Master Privat”. The object of the study was the students and parents of Master Private’ students as many as 100 respondents. The method of collecting data is by distributing questionnaires. Then the data is analyzed using Path Analysis techniques with software Lisrel version 8.80 and SPSS version 22. The results showed that tutors' competency, price and learning achievement, each had a partial and significant direct effect on satisfaction. Tutor competency, price and learning achievement have a simultaneous effect on satisfaction. And the final result is the competence of the tutor, price and learning achievement influence on customer loyalty through satisfaction as an intervening variable
ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL INSTAGRAM, PERSEPSI BIAYA PENDIDIKAN DAN BRAND RECOGNITION TERHADAP KEPUTUSAN PEMBELIAN PADA STIE WIYATAMANDALA Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 9 No 1 (2020): Jurnal Bina Manajemen Vol 9 No.1 September 2020
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i1.116

Abstract

The increasing complexity of competition has made business actors including STIE Wiyatamandala more able to survive and continue to grow. Therefore, it is necessary to analyze the variables that are relevant to student decisions in choosing STIE Wiyatamandala. This research was conducted with the aim of analyzing the effect of social media instagram, perception of education cost, and brand recognition on student purchasing decisions. From the results of the analysis, it was found that the variables of Instagram social media marketing, price perception, and brand recognition had a significant positive effect on purchasing decisions, and price perception was considered the variable that had the most positive influence on purchasing decisions. These population data were collected from Wiyatamandala students batch 2016 - 2019, with number of samples of 61 people respondents. The sample was chosen by using purposive sampling technique. Primary data were collected by using questionnaire method and analyzed by SPSS using multiple linear regression analysis Based on the research results, it was found that the variables of social media instagram (X1), perception of education cost (X2), and brand recognition (X3) had a significant positive effect on purchasing decisions (Y). The perception of education cost is considered to be the variable with the most positive influence on purchasing decisions
PERSEPSI TERHADAP APLIKASI TIKTOK ATAS DASAR GENDER DAN DAMPAK YANG DITIMBULKAN PADA KEGIATAN PROMOSI Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.203

Abstract

Tiktok is included in digital content that is currently very popular with the general public, especially millennials. This study was conducted to seek support for empirical data regarding the difference in the mean scores of the group who think TikTok has a positive impact and another group who think that TikTok has a negative impact. In addition, a hypothesis was also developed to test whether there was a difference in the duration of time on the use of the TikTok applicationbetween male and female genders. Data was collected using the Convenience Sampling sampling technique using communication techniques through conducting a survey using Google Form. Tests were carried out using tests for both independent populations at the level of significance of 5%. The results found that the average impact response of people who thought there was a positive impact was not significantly different from that of people who had a negative opinion of TikTok. Besides, the length or short duration of using TikTok is not affected by the gender of the user.
ANALISIS FAKTOR PEMBENTUK KEPUTUSAN PEMILIHAN PERGURUAN TINGGI SWASTA PADA SEKOLAH TINGGI ILMU EKONOMI WIYATAMANDALA (STUDI EMPIRIS PADA MAHASISWA PRODI S1 MANAJEMEN DAN AKUNTANSI ANGKATAN 2018-2021 SERTA CALON MAHASISWA ANGKATAN 2022-2023) Nur Hikmah; Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 11 No 1 (2022): Jurnal Bina Manajemen Volume 11 Nomor 1 September Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v11i1.264

Abstract

This study was conducted with the aim of knowing the Decision-Making Factors for the Selection of Private Universities at the Wiyatamandala School of Economics (Empirical Studies on Management and Accounting Undergraduate Students Class of 2018-2021 Prospective Students Class of 2022). Respondents in this study were active students of STIE Wiyatamandala class 2018-2021 and prospective new students of STIE Wiyatamandala class of 2022. Data collection was carried out through distributing questionnaires. The analysis technique used is multiple linear regression analysis. The results of the study show that External Factors, Campus Attributes, and Campus Efforts in Communicating with Students are variables that make students choose Private Universities at the Wiyatamandala Wiyatamandala School of Economics 2018-2021 and prospective students of STIE Wiyatamandala class of 2022-2023
IDENTIFIKASI PRIORITAS PEMBENAHAN KINERJA KEJADIAN RISIKO OPERASIONAL KEBUN RAYA CIBODAS BERLANDASKAN TEMUAN PERANGKAT DETEKSI Sugiarto Sugiarto; Januar Wahjudi; Adinoto Nursiana; Fongnawati Budhijono; Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 12 No 1 (2023): Jurnal Bina Manajemen Volume 12 Nomor 1 September Tahun 2023
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v12i1.509

Abstract

The rapid changes in developments in many aspects recently have made the role of operational risk management in the Cibodas Botanical Gardens very strategic. For this purpose, various detection tools are needed that enable the management of the Cibodas Botanical Gardens to trace various risk events, especially those that have significant impact on visitors, and based on these findings, the management can design various relevant operational risk management strategies and its implementation. This research is based on mixed research methods, using cross section data taken using the Concurrent Triangulation Strategy technique from 560 tourists and key informants at the Cibodas Botanical Gardens. Various detection tools used in this research include Frequency Tables, Bar charts, Pareto Diagrams, Cause and Effect, Importance-Performance Analysis, and Expectation and Perception Difference tests. The research results found that there was a synergy of various detection devices used in tracing various risk events which in order of priority had significant impact on tourists, namely Doctors on Duty, Adequate number of officers, Suggestion boxes, Management Innovation, Polyclinics, Toilets, Published information, Manpower, Quality of workforce, Helpful service, Parking space, Availability of information, and Prompt service.
Co-Authors Adinoto Nursiana Anastasia Sofie Widyastuti Andres Dharma Nurhalim Fongnawati Budhijono Fongnawati Budhijono Januar Wahjudi Made Irma Lestari Muhammad Fuad Nur Hikmah Sugiarto Sugiarto