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All Journal Fokus Ekonomi Buletin Abdi Masyarakat (BAM) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas
Maduretno Widowati
Sekolah Tinggi Ilmu Ekonomi Pelita Nusantara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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DIGITAL MARKETING KEKINIAN BAGI UMKM KRIWAKZ KERIPIK IKAN WADER RAWA SALATIGA Widaryanti Widaryanti; Luhgiatno Luhgiatno; Maduretno Widowati
Buletin Abdi Masyarakat Vol 2, No 1 (2021): Edisi Agustus 2021
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.974 KB)

Abstract

Swamp wader chips are one of the snacks or snacks made from wader fish. The nutritional content of swamp wader fish is very high, this can be used as an alternative to providing nutritious food at affordable prices for all people. Some of the wader swamp iwak chips businesses are still on the scale of home industries or micro, small and medium enterprises (MSMEs). One of the SMEs that sells wader swamp fish chips is the SMEs "Kriwakz". The production process is still done traditionally. The selling price of Kriwakz chips has not carefully calculated the cost of production. Packaging of wader Kriwakz fish chips using a sealer adhesive manually. The existence of the covid 19 pandemic is a blessing for Kriwakz SMEs because the demand for Kriwakz chips has increased sharply. Consumers prefer to make purchases online, so buyers of Kriwakz chips are spread from Sabang to Merauke. Kriwakz SMEs require understanding and training on digital marketing in the creation of social media content. The first priority solution is to facilitate Kriwakz SMEs in making digital marketing, training content creation to be uploaded on social media Facebook and Instagram. Second, the procurement of automatic packing tools to overcome the speed of sales service to consumers. The outputs of this PKMS are an increase in sales turnover, an increase in product quantity, an increase in understanding and digital marketing skills of Kriwakz SMEs. Keywords: Swamp Wader Fish Chips, Digital Marketing, Automated Packing Tool, Sales Increase
PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK HERBORIST DI KOTA SEMARANG Rudika Harminingttyas; Th. Susetyarsi; Maduretno Widowati
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.2.530 - 543

Abstract

Thisi studyii aimsii toii investigateii theii impactii ofii greenii marketingii strategiesii onii consumerii purchasingii decisionsii forii Herboristii productsii inii Semarangii city.ii Theii natureii ofii thisii studyi isi ani explanatoryi studyi withi ai quantitativei approach.i Thei variablesi usedi ini thisi studyi arei environmentali awarenessii (X1),ii greenii productii featuresi (X2),ii “Greenii Productii Price”(X3),ii “Greenii productii Promotion”ii (X4),ii andii purchaseii decisionii (Y).ii Theii studyii groupii isii peopleii whoii liveii inii Sewmarangii cityii andii areii consumersii ofii Herborist   products.ii Theii totalii sampleii forii thisii surveyi includesi overi 113i respondents.i Datai collectioni methodi usingi surveysi distributedi ini Googlei Forms.i Thei datai analysisi usedi isi multiplei lineari regressioni analysis.i Asii aii resultii ofii theii analysis,ii theii variablesii environmentii Awarenessi (X1),ii greenii productii Features (X2),ii “Greenii Productii Price”ii (X3),ii andii greenii productii Promotionii (X4)ii i Purchaseii decisionsii (Y).
PENGARUH MOTIVASI, KEMAMPUAN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI DINAS SOSIAL KOTA SEMARANG Tyas Rizky Rachmawati; Maduretno Widowati; Susanti Wahyuningsih
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 3: Desember 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i3.635

Abstract

This study aims to analyze the effect of motivation on employee performance, to analyze the effect of work ability on employee performance, to analyze the influence of the work environment on employee performance, to analyze the effect of motivation, work ability and work environment simultaneously on employee performance at the Semarang City Social Service. The population in this study were Civil Servants at the Semarang City Social Service, totaling 50 respondents. The sampling technique used in this study is the census method, where the entire population is used as a sample. The analytical tool used in this study is multiple linear regression analysis. The results of this analysis indicate that motivation has no effect on employee performance by proving that t.count 0.497 < t.table 1.67866, and a significance value of 0.622 > 0.05, work ability has a positive and significant effect on employee performance at the Social Service The city of Semarang. This can be shown by looking at the value in the t test analysis, it is known that the t.count value is 3.716 > t.table 1.67866, and the significance value is 0.01 <0.05, and the work environment influences employee performance with evidence that on the value of the t test analysis it is known that the t.count value is t.table the t.count value is 1.900 > 1.67866 t.table and the significance value is 0.064 > 0.05.Keywords: motivation, work ability, work environment, employee performanceThis study aims to analyze the effect of motivation on employee performance, to analyze the effect of work ability on employee performance, to analyze the influence of the work environment on employee performance, to analyze the effect of motivation, work ability and work environment simultaneously on employee performance at the Semarang City Social Service. The population in this study were Civil Servants at the Semarang City Social Service, totaling 50 respondents. The sampling technique used in this study is the census method, where the entire population is used as a sample. The analytical tool used in this study is multiple linear regression analysis. The results of this analysis indicate that motivation has no effect on employee performance by proving that t.count 0.497 < t.table 1.67866, and a significance value of 0.622 > 0.05, work ability has a positive and significant effect on employee performance at the Social Service The city of Semarang. This can be shown by looking at the value in the t test analysis, it is known that the t.count value is 3.716 > t.table 1.67866, and the significance value is 0.01 <0.05, and the work environment influences employee performance with evidence that on the value of the t test analysis it is known that the t.count value is t.table the t.count value is 1.900 > 1.67866 t.table and the significance value is 0.064 > 0.05. Keywords: motivation, work ability, work environment, employee performance
Pengaruh Kualitas Pelayanan, Harga dan Promosi terhadap Keputusan Pembelian Produk Tupperware di Semarang Aniafatul Aminah; Maduretno Widowati
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 02 (2023): Agustus 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i02.822

Abstract

This study aims to determine the effect of service quality, price and promotion on purchasing decisions for Tupperware products in Semarang. This type of research uses a quantitative approach. The population in this study are consumers who buy Tupperware products in Semarang. The sample used was as much as 100 respondents, using a probability sampling technique with the method of collecting data by distributing questionnaires online. The method of analysis in this study is multiple linear regression analysis. Data management uses SPSS 21 For Windows software. The results showed that partially Service Quality had a positive and significant effect on Purchasing Decisions. Price has a positive and significant effect on purchasing decisions. Promotion has a negative and insignificant effect on purchasing decisions. While simultaneously or together Service Quality, Price and Promotion have a positive and significant effect on Purchase Decision. Keywords: Service Quality, Price, Promotion, Purchase Decision
MANAJEMEN PENGELOLAAN USAHA YANG EFISIEN PADA UD PERSADA UNGARAN Rudika Harminingtyas; Maduretno Widowati; Daniel Kartika Adhi
Fokus ABDIMAS Vol 1, No 1: OKTOBER 2022
Publisher : STIE Pelita Nusantara

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Abstract

UMKM serve as both the pillar and the driving force of the nation's economy. Additionally, there are a sizable number of UMKM in each region, and they can thrive in any economic climate. But they largely rely on gut feeling or business intuition to run their company, paying little attention to managerial issues. excellent and effective Counseling is therefore necessary, like at UD Persada Ungaran, a company that makes socks. The three components of extension are management, marketing, and technological issues. After counseling, UD Persada Ungaran employees responded favorably, and their abilities improved.Keyword: Counseling,Effcient management
PENDAMPINGAN PENYUSUNAN APLIKASI SISTEM INFORMASI AKUNTANSI GROUND HANDLING PADA KOPERASI KARYAWAN ANGASA PURA 1 SEMARANG DENGAN MENGGUNAKAN MICROSOFT EXCEL Daniel Kartika Adhi; Panca Wahyuningsih; Rudika Harminingtyas; Maduretno Widowati
Fokus ABDIMAS Vol 1, No 2: APRIL 2023
Publisher : STIE Pelita Nusantara

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Abstract

Community service is an activity that aims to help certain communities in several activities. This activity is one part of the Tri Dharma of Higher Education, a mentoring activity for the preparation of an accounting information system application using Microsoft Excel. This mentoring activity starts from analyzing problems to preparing financial reports for the ground handling unit Kokapura using the Microsoft Excel application. The choice to use the Microsoft Excel application is because this application is already available in Microsoft Office and the use of Microsoft Excel has been widely practiced in the community.The results of this activity are expected to record transactions and prepare financial reports for the ground handling unit in accordance with SAK ETAP, more accurately and the process will be faster. Keywords: Cooperatives, Accounting Information Systems and Financial Statements
Co-Authors Aniafatul Aminah Daniel Kartika Adhi Panca Wahyuningsih Rudika Harminingttyas Rudika Harminingtyas Susanti Wahyuningsih Th. Susetyarsi Tyas Rizky Rachmawati Widaryanti Widaryanti