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All Journal Jurnal Minfo Polgan (JMP) Jurnal Cakrawala Ilmiah
Dian Sabrina
Universitas Internasional Batam
Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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ANALISIS PRODUK DOMESTIK BRUTO MENURUT LAPANGAN USAHA DI PROVINSI KEPULAUAN RIAU TAHUN 2018-2020 Dian Sabrina; Erika Gustian Fauzi; Salsabilah Sirait
Jurnal Cakrawala Ilmiah Vol. 1 No. 5: Januari 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (231.185 KB) | DOI: 10.53625/jcijurnalcakrawalailmiah.v1i5.895

Abstract

This study aims to determine the rate of GRDP growth according to business fields in Riau Islands Province. The secondary data used is period data in 2019-2021. This research method uses qualitative analysis, namely the method of collecting data by utilizing literature studies by looking for references from several sources. The results showed that the GRDP growth rate according to business fields in the Riau Islands Province decreased in almost all business sectors from year to year. Especially in 2020 due to the Covid-19 pandemic which resulted in the growth rate decreasing significantly.
Analisis Manajemen Operasional, Customer Relationship Management, dan Digital Marketing Pada PT. Indofood Sukses Makmur, Tbk. Golan Hasan; Benny; Dian Sabrina; Erika Gustian Fauzi; Salsabilah Sirait; Lydia Then; Vanessa Flesya
Jurnal Minfo Polgan Vol. 12 No. 1 (2023): Artikel Penelitian Juni 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i1.12509

Abstract

Penelitian ini membahas peran digital marketing, customer relationship management (CRM), dan manajemen operasional dalam strategi PT. Indofood Sukses Makmur Tbk, perusahaan makanan dan minuman terbesar di Indonesia. Hasil penelitian menunjukkan bahwa perusahaan ini berhasil mempertahankan posisinya di pasar meskipun terdampak pandemi Covid-19. Mereka berhasil dengan bekerja sama dengan petani lokal, mengelola bahan baku, mengoptimalkan proses produksi, dan memiliki jaringan distribusi yang luas. Namun, perusahaan juga menghadapi permasalahan operasional seperti kenaikan harga bahan baku dan persaingan yang semakin ketat di industri mie instan, serta dampak pandemi yang mempengaruhi perilaku konsumen dan permintaan pasar. Oleh karena itu, digital marketing, CRM, dan manajemen operasional memiliki peran penting dalam mengembangkan strategi yang dapat mempertahankan keunggulan kompetitif PT. Indofood Sukses Makmur Tbk.
Co-Authors Benny Erika Gustian Fauzi Golan Hasan lydia then Salsabilah Sirait Vanessa Flesya