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All Journal Jurnal Ilmu Sosial dan Humaniora Journal Boas : Business, Economics, Accounting And Management

Arwin

Politeknik Cendana

Author-ID : 4429474

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Kepuasan Konsumen di Cemara Asri Pasar Buah Medan Titi Widya Enjellina Sari Sari; Sutarno Sutarno; Dewi Anggraini; Arwin; yuliana
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Cemara Asri Fruit Market is a supermarket that sells or provides various kinds of consumer needs. It has been established since May 7 2018, located at Jalan Cemara No.29-32 the beautiful fir complex, Deli Serdang, North Sumatra. This study draws on the theory from Tjiptono (2019) discussing consumer satisfaction in the fir asri fruit market with the aim of knowing consumer satisfaction when shopping at Cemara Asri Fruit Market, Medan. The author uses descriptive qualitative research methods. Sources of data used are primary and secondary data. The data collection techniques carried out by the author through interviews. Informants are subjects who understand research problems as actors and people who understand research problems. Researchers used purposive techniques in selecting informants. and the results are tested by triangulation of sources. The results of this study indicate that consumer satisfaction when shopping at Cemara Asri Fruit Market, Medan. It is still not seen from the service that is less friendly to consumers as well as the slow response of employees in handling consumer complaints. Parking facilities that can still be improved are also promotions that are less spread out.

Pengaruh Stres Kerja Terhadap Produktivitas Kerja Karyawan Pada PT. Pelayaran Papua Mitra Samudra Sorong Ling Sie Ni; Yuliana Yuliana; Arwin; Tasik Utama; Weny Weny
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

This study aims to determine the effect of work stress on employee productivity at PT Pelayaran Papua Mitra Samudra Sorong. The research method used is a quantitative method with an associative approach. The population is 30 employees of PT Pelayaran Papua Mitra Samudra Sorong and all of them are used as research samples. The data analysis method consists of the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the Z test. The correlation coefficient test results show a correlation value (r) of 0.571, which means that work stress, has a direct and moderate relationship with employee work productivity. In the results of the coefficient of determination test, work stress has an effect on work productivity of 32.6% while the remaining 67.4% is influenced by factors not examined in this study. And on the results of hypothesis testing, it is known that Zcount 3,08 > Ztable 1,96, so it can be concluded that work stress has a significant effect on employee work productivity at PT. Papua Mitra Samudra Sorong.

Pengaruh Social Media Marketing Terhadap Minat Beli Di Fortunate Coffee Cemara Asri Deli Serdang Saddha Yohandi; Yuliana; Arwin; Lisa; Ivone
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

Along with the technology that continues to develop until now, it can be seen in ancient times direct buying and selling transactions, but now people and business people are starting to switch to virtual markets and are used to transactions either selling, buying or marketing products. The tactics and strategies used by many business people use social media as a place to market their products or services which is also known as social media marketing which has proven to be very real in increasing sales. The purpose of this study was to determine whether there was an effect of social media marketing on purchase intention at Fortune Coffee Cemara Asri, Deli Serdang. The sample of this research is 60 customers, by using accidental sampling technique. Data analysis used simple linear regression test, while data processing used SPSS. The results of the correlation test between social media marketing and purchase intention of 0.660 means that it has a strong relationship. The results of a simple linear regression test show the results of Y = 8,648 + 0,476 X, which means that every increase or increase of 1 social media marketing unit will increase purchase intention by 0,467 times. Test results the coefficient of determination between social media marketing has a 43.6% relationship with purchase intention, while the remaining 56.4% is influenced by other variables not examined by researchers.

Analisis Disiplin Kerja Pada PT. Mekada Abadi Medan Ricko Rayliem; Yuliana; Arwin
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 1 No. 2 (2022): Juni 2022
Publisher : Yayasan Literasi Sains Indonesia

The purpose of this study was to determine the discipline of employees at PT. Mekada Abadi Medan. In this study, the method used is a descriptive qualitative method. The data collection technique used is structured interview. The sampling technique used is purposive sampling. Data obtained from structured interviews were carried out through validity checking using source triangulation. In sampling, the number of informants interviewed was 6 (six) people including 1 (one) operational manager, 4 (four) division heads from each department and 1 (one) employee from the marketing department. The data analysis method includes 3 (three) activities, namely data reduction, data display and drawing conclusions. The results of the study indicate that employee work discipline is still lacking, several things that must be considered are the employee's discipline attitude to the company and the sanctions given by the company to its employees as well as compensation for incentive payments must be in accordance with the promised date.

The Influence of Product Quality and Customer Satisfaction on Purchasing Decisions at UD Kita Maju (Surya Mas Housing Complex) Jeniffer Kesuma; Arwin
Journal Boas : Business, Economics, Accounting And Management Vol. 2 No. 01 (2023): Journal Boas : Business, Economics, Accounting And Management
Publisher : Cattleya Darmaya Fortuna

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UD. Kita Maju is a company engaged in the property sector and has done a lot of housing developments, especially in the city of Kisaran. The purpose of this study was to determine the effect of product quality and customer satisfaction on purchasing decisions at UD Kita Maju (Surya Mas Housing Complex).The research method that the authors use in this study is a quantitative method, namely research that aims to determine the relationship between two or more variables and determine their effect. The total population in this study were 30 consumers of the Surya Mas housing complex.From the results of the determination coefficient, it can be seen that the R Square value (R2) or the determination coefficient obtained is 0.558, meaning that the Purchase Decision variable can be explained by the Product Quality and Customer Satisfaction variables of 55.8% while the remaining 44.2% is influenced by other factors that come from from outside this research model such as consumer loyalty and consumer trust. the results of partial hypothesis testing using the t-test, it is known that the Product Quality variable has a tcount (3,743) > ttable (2.048) with a significant level of 0.001 <0.05 so it can be concluded that there is a partially significant positive effect between Product Quality on Buying decision. Customer satisfaction has a tcount (2.651) > ttable (2.048) with a significant level of 0.013 <0.05 so it can be concluded that there is a partially significant positive effect between customer satisfaction on purchasing decisions. Product Quality and Customer Satisfaction have Fcount (17,056) > Ftable (3.34) with a significant level of 0.000 <0.05 so it can be concluded that there is a partially significant positive effect between Product Quality and Customer Satisfaction on Purchasing Decisions.

Co-Authors Dewi Anggraini Ivone Jeniffer Kesuma Ling Sie Ni Lisa Ricko Rayliem Saddha Yohandi Sutarno Sutarno Tasik Utama Titi Widya Enjellina Sari Sari Weny Weny yuliana Yuliana Yuliana

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