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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Shinta Wangke, Shinta
Unknown Affiliation
Economics, Econometrics & Finance

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ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH ON CONSUMER PREFERENCES OF RESEDENTIAL HOUSING IN GATED COMMUNITY MANADO Wangke, Shinta
JURNAL PEMBANGUNAN EKONOMI DAN KEUANGAN DAERAH Vol 16, No 4 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jpekd.8642.16.4.2014

Abstract

Construction growth for the residential property in gated community Manado had reached its highest growth of 7,68% in Q2 2014. Increasing purchase intention of the house buyers resulted huge increase in the residential housing price in gated community. Since the gated community started to become a trend as a preferred choice for people to stay in, therefore, this study seeks to discover the reason for people to purchase residential properties.
ANALISIS RANTAI PASOKAN PADA OLAHAN PRODUK KELAPA PADA PERUSAHAAN COCOPRIMA Mawuntu, Christian Vrenly; Hasan Jan, Arrazi bin; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi No 2 (2017): JE. VOL 5. NO.2 (2017). HAL. 613 - 733
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (972.88 KB) | DOI: 10.35794/emba.5.2.2017.15842

Abstract

ABSTRAK: Di era globalisasi kemampuan teknologi saat ini terbuka peluang baru bagi pengusaha dan bagi prioritas baru memenuhi permintaan baik di dalam daerah maupun luar. Salah satu bahan baku yang dijadikan Olahan Produk adalah Kelapa. Sulawesi utara sendiri merupakan salah satu wilayah penghasil komoditi kelapa terbesar di pulau Sulawesi. Manajemen Rantai Pasok bertujuan untuk membuat seluruh sistem menjadi efisien dan efektiv, meminimalisasi biaya transportasi, distribusi sampai inventori bahan baku, bahan dalam proses dan barang jadi. Tujuan dari pada Penelitian ini untuk menganalisis Rantai Pasokan Pada Olahan Produk Kelapa Pada Perusahaan COCO PRIMA. Dalam penelitian ini bersifat kualitatif dan menggunakan teknik pengumpulan data dengan cara melakukan observasi, wawancara dan dokumentasi. Dari hasil penelitian ini, didapat pada perusahaan COCO PRIMA terdapat masalah pada proses pendistribusian bahan baku kelapa, sehingga mengakibatkan kurangnya produksi pada perusahaan. Pihak perusahaan harus memikirkan strategi untuk mendapatkan bahan baku dengan menambah jaringan pemasok atau supplier ke wilayah-wilayah diluar Sulawesi Utara seperti Gorontalo dan sekitarnya. Kata Kunci: Manajemen Rantai Pasok , Bahan Baku, COCOPRIMA
IMPACT OF SOCIAL MEDIA MARKETING TOWARDS BUSINESS PERFORMANCE OF MSMES IN MANADO DURING COVID-19 PANDEMIC Joseph, Omega P.; Tulung, Joy E.; Wangke, Shinta
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 8, No 4 (2020): JE VOL 8 NO 4 (2020)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (922.742 KB) | DOI: 10.35794/emba.v8i4.30948

Abstract

Abstract: The increasing use of the internet and social media today could be a good opportunity for MSMEs to market their products or services. Especially during the pandemic covid-19. MSMEs cannot directly interact with customers, whether to market products or to sell products because government required some community activities to be done from home. The purpose of the research is to find out deeper and further the social media marketing role on the business performance of SMEs in Manado during pandemic covid-19. This research used descriptive qualitative methodology and samples used in this research is 15 respondent who runs culinary MSMEs. The results shows that Social Media Marketing has positive impact towards Business Performance on Micro Small and Medium – Sized Enterprises (MSMEs) in Manado. Recommendations concluded for this research are to use and utilize social media in marketing products and a business. For the government can provide seminars or training about social media marketing so that MSMEs in Manado can continue to grow. Keywords: social media marketing, content creation, content sharing, interaction, accessibility, credibility, MSMEs, business  
THE INFLUENCE OF PRODUCT ASSORTMENT AND PRICE DISCOUNT IN ONLINE MARKETPLACE TOWARD CONSUMER PURCHASE DECISION OF GENERATION Z IN MANADO Bee, Sharon C.; Worang, Frederik G.; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (574.225 KB) | DOI: 10.35794/emba.v10i1.37781

Abstract

In this 4.0 era, many aspects of people's lifestyles nowadays are greatly helped through both information and communication technology, which is the Internet. Thus, online media has become an alternative for people to carry out their activities, for example is shopping. Currently, the E-Commerce platform that is in great demand in shopping is the Online Marketplace. Online Marketplace is a buying and selling platform that acts as an intermediary between sellers and buyers that provides sales features and secure payment facilities. Therefore, Online Marketplace has become the most widely used platform, especially among Generation Z. Currently, every Online Marketplace’s company is competing to promote their platform in order to increase the number of users and also increase sales by using marketing strategy. Therefore, the researcher wants to find out the marketing strategy from the perspective of the consumers. The researcher assumes, there are two marketing strategies that can be implemented, such as Product Assortment and Discounts, which can attract customers to make purchasing decisions. This research has been completed by researcher using a quantitative method, by distributing questionnaires to 100 Generation Z as respondents in Manado. Let the results of this research have a positive influence on Generation Z in Manado, especially to help online marketers in developing their products and the prices to be offered. Keywords: product assortment, price discount, consumer purchase decision
Co-Authors Bee, Sharon C. Frederik G. Worang, Frederik G. Hasan Jan, Arrazi bin Joseph, Omega P. Joy Elly Tulung Mawuntu, Christian Vrenly