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All Journal WALISONGO NADWA EDUKASIA Journal of Nonformal Education Walisongo: Jurnal Penelitian Sosial Keagamaan Journal of Islamic Studies and Humanities Sawwa: Jurnal Studi Gender Jawda: Journal of Islamic Education Management Jurnal Penelitian dan Pengembangan Kesehatan Masyarakat Indonesia (JPPKMI)
Fatah Syukur, Fatah
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Religion Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : NADWA

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Islamic Education Marketing Discourse From Maslahah Perspective Sholikah, Sholikah; Syukur, Fatah; Junaedi, Mahfud
Nadwa: Jurnal Pendidikan Islam Vol 14, No 2 (2020)
Publisher : FITK UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/nw.2020.14.2.7375

Abstract

The marketing paradigm has undergone a change from the rational level to the emotional level, and finally, the shift in the spiritual level. Such discourse results in different marketing strategies, especially the marketing applied by both profit and non-profit organizations. Educational institutions, including non-profit organizations, must have a marketing strategy following the spiritual level shift. One spiritual aspect in the marketing of Islamic education is the level of maslahah (utility) applied to all marketing activities. The purpose of this study is to examine educational marketing from a maslahah perspective. This writing is library research with a qualitative descriptive approach—data sources in the form of references related to the study topic. Data analysis was carried out qualitatively, including data reduction, data presentation, and concluding. The results showed that the maslahah of Islamic education customers was the main objective of all Islamic education marketing activities.
Co-Authors Abdul Mustaqim Agus Khunaifi, Agus Isnaini, Siti Khotimah, Nur Mahfud Junaedi Mustofa, Mahmud Yunus Muthia, Ratna Nadhifah, Nadhifah Nur Asiyah NURUL AZIZAH Raharjo Raharjo Sholichah, Farohatus Sholikah Sholikah Sukarman Sukarman