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All Journal Jurnal Komunikasi Pembangunan KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Wacana: Jurnal Ilmiah Ilmu Komunikasi Communiverse Coverage: Journal of Strategic Communication
Gusmia Arianti
Program Studi Ilmu Komunikasi, Universitas Al Azhar Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Coverage: Journal of Strategic Communication

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Pengaruh Personal Branding Sandiaga Uno Terhadap Minat Pemilih Perempuan Pada Pilpres 2019 Gusmia Arianti; Rahman Asri
CoverAge: Journal of Strategic Communication Vol 10 No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (404.317 KB) | DOI: 10.35814/coverage.v10i1.1227

Abstract

Sandiaga Uno has been known as a young entrepreneur, and has the competence to maximize small and medium enterprises (MSMEs), and increase the participation of Jakarta citizens to build the Capital, by creating jobs. After being elected as the Deputy Governor of DKI Jakarta, Sandiaga Uno increasingly intensively in building his personal branding . The purpose of this study was to determine how much interest women voters have towards the personal branding strategy undertaken by Sandiaga Uno. To be able to lead Indonesia in 2019, Sandiaga Uno needs a strategy developed by Political public relations practitioners. The concept used in this study revolves around personal branding with three main elements in building good personal branding and aspects of interest that are complemented by the concepts of political marketing and political public relations. The approach used in this research is quantitative with a positivist paradigm. While the method used is a survey method in the form of a questionnaire distributed to 100 respondents who are women voters in the Greater Jakarta electoral district. The results of the study show that the influence of Sandiaga Uno's personal branding as a Vice-Presidential candidate on the interests of female voters by 53% can be categorized as strong.
Co-Authors Alim Setiawan Slamet, Alim Setiawan Alma Mandjusri Amiruddin Saleh Andrianto, Mokhamad Syaefudin Rahman Asri Wahyu Budi Priatna