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All Journal Jurnal Manajemen dan Organisasi MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Buletin Peternakan KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi JURNAL MANAJEMEN (EDISI ELEKTRONIK) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Risalah Kebijakan Pertanian dan Lingkungan
Andrianto, Mokhamad Syaefudin
Departemen Manajemen Fakultas Ekonomi Dan Manajemen Institut Pertanian Bogor
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Veterinary Other

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ANALISIS KEPUASAN PELANGGAN SURAT KABAR HARIAN PAGI RADAR BOGOR Gusmia Arianti; Alim Setiawan Slamet; Mokhamad Syaefudin Andrianto
KOLEGIAL Vol 5 No 1 (2017): JANUARI-JUNI
Publisher : STIE DWI SAKTI BATURAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1063.568 KB)

Abstract

Radar Bogor is a local daily morning newspaper published in Bogor belongs to Jawa Pos Groups. Newspaper competition is more tightly because of new newspapers emergingand consumer preferences changing. The company must plan innovativemarketing strategy based on consumer satisfaction. The purposes of this study were to identify factors influencing customer satisfaction and to analyze the level of customer satisfactionof Radar Bogor newspaper. The method was used IPA-CSI (Important Performance Analysis-Customer Satisfaction Index). The Analysis coverage 29 attributes. High priority attributes to improve were layout design, print quality and quality of review Bogor Raya column. The result of Level Customer Satisfaction Index is 69.24 percent.
Analisis Persepsi Konsumen dan Strategi Pemasaran Beras Analog (Analog rice) Deviany Amanda Rizki; Jono M. Munandar; M. Syaefudin Andrianto
Jurnal Manajemen dan Organisasi Vol. 4 No. 2 (2013): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.924 KB) | DOI: 10.29244/jmo.v4i2.12621

Abstract

Analog rice is artificial ricewhose material is not from paddy, but it is made from a variety of local flour (corn, sago and shorgum). As a new product, Rice Analog require appropriate marketing strategies through analysis of consumer perception. This research purposes are to develop a marketing strategy through identification Analog Rice segmentation, targeting and positioning based on consumer perception. The analytical method used were crosstabs analysis, cluster analysis and biplot analysis with 73 respondent. Crosstabs result indicated that consumer characteristics (age, marital status, education, income and expenses of month), associated with their impression and interested  to re-purchase. Cluster analysis was delivered into four market segments, the third target market are 31-40 years old, married, the level of income of IDR 4,500,001 to IDR 6,000,000. Biplot analysis deliver positioning for Analog Rice product therefore this rice offers “health benefits”, “nutritive ingredients”, and “safe to consumed”.Keywords : Analog rice, consumer perceptions, marketing strategy, cluster analysis, biplot analysis.
Analisis Strategi Pemasaran Jasa Laboratorium Pangan (Studi Kasus pada M-Brio Food Laboratory) Jono Mintarto Munandar; Cinde Triatmoko; Mokhamad Syaefudin Andrianto
Jurnal Manajemen dan Organisasi Vol. 2 No. 3 (2011): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.838 KB) | DOI: 10.29244/jmo.v2i3.14209

Abstract

The competition is very tight, so M-BRIO Food Laboratory as one of the food testing laboratory requires suitable of marketing strategy. The purpose of this study were (1) Identify and analyze internal and external environmental factors that affect effectivity of the marketing strategy at M-BRIO Food Laboratory, (2) Recommend priorities and appropriate marketing strategies can be applied to the M-BRIO Food Laboratory. Formulation of marketing strategies that go through three stages, (1) the input stage using EFE matrix and IFE matrix,(2) matching stage using the SWOT matrix and,(3) decision stages using paired comparison method for selecting alternative strategies and continued with the analitycal hierarchy process (AHP) method to prioritize marketing strategies appropriate for the company. Internal environmental factors that become the main force is lead by a food expert that has been recognized nationally and internationally. While its main weakness are display of exterior and interior of the laboratory building has not been well-organized and performance of employees who have not been standardized. External environmental factors that can be used as the main opportunity is the development of the technology food testing laboratory. While the main threat for companies is bargaining power of consumers against the company's so high. Priorities recommended marketing strategies are (1) Conduct promotion and education to inform the quality of service, scope of product coverage and the parameters that have been accredited, to food companies, (2) campaign of food safety to the public as a form of promotion and education through food expert as endorser.
Manajemen Mutu dan Kesiapan UMKM Alas Kaki/Kulit dan Konveksi Bogor Menghadapi Masyarakat Ekonomi ASEAN 2015 siti nazlifah; eko ruddy cahyadi; m syaefudin andrianto
Jurnal Manajemen dan Organisasi Vol. 7 No. 2 (2016): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.689 KB) | DOI: 10.29244/jmo.v7i2.16675

Abstract

The implementation of the ASEAN Economic Community (AEC) requires Bogor footwear/leather and convection Small Medium Enterprises (SMEs) meet the market’s standards and needs. The research aims to identify the characteristics of SMEs and the quality perception of quality management system, analyze the readiness of SMEs to face the AEC and the influence of the quality management system on the readiness of SMEs to face the AEC. The data from Bogor SMEs sevices used, then followed by snowball sampling method. The data analyses used are descriptive analysis, T-test and logistic regression analysis. The result showed that convection SMEs compare to  footwear/leather SMEs is more prepared in general, marketing and production/operation aspects. Educational level of business owner and the legal entity significantly affect the SMEs readiness facing AEC. The business owners have not implemented the quality management well, especially on the principle of system approach to management and the facts-based decision making, although these two principles are significantly affect the readiness of SMEs to face AEC 2015.
Analisis Tata Letak Pabrik dan Pola Aliran Bahan Feronikel di FeNi Plant 3 PT Antam Tbk Unit Bisnis Pertambangan Nikel Sulawesi Tenggara Taufiq Hidayat; Heti Mulyati; Mokhamad Syaefudin Andrianto
Jurnal Manajemen dan Organisasi Vol. 9 No. 3 (2018): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (628.76 KB) | DOI: 10.29244/jmo.v9i3.28228

Abstract

Nickel industry is one of the industry that potentially to increase foreign exchange. PT Antam Tbk UBPN Southeast Sulawesi has land area about 169.194,937 m2 with 14.452,85 m2 of buildings in FeNi Plant 3. In producing nickel, PT Antam Tbk UBPN Southeast Sulawesi requires a more optimum layout and material flow pattern. The objective of this research was to analyzed the layout of production and material handling in the FeNi Plant 3. The methods used in this study were relationship analysis of production activity and Assembly Line Balancing. The result showed that the current ferronikel flow layout and flow pattern is shaped a straight line, and efficiency assembly line balansing about 71,25 percent.
Pengaruh Bauran Promosi dan Destinasi Wisata terhadap Keputusan Berkunjung pada Wisata Taman Nasional Baluran Mokhamad Syaefudin Andrianto; Anis Daifatin Masruroh
Jurnal Manajemen dan Organisasi Vol. 11 No. 2 (2020): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v11i2.30650

Abstract

Baluran National Park is one of the Indonesian interesting tour destinations to be visited by local and foreign tourists which is located in Situbondo, East Java. Promotion and condition of tourist destination components are needed to attract visitors. This research aimed to determine the effect of the promotion mix and tourist destination components on the decision to visit Baluran National Park. Primary data was taken by observation, interview with managers and also offline and online surveys. Purposive sampling with criteria minimal come in the last 2 years was used and taken of 100 respondents. The analytical method used descriptive analysis and Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) approach. The results of the study showed that from variable promotion mix (advertising, promotion selling, direct marketing, public relation) and tourist destination components (Attraction, Accessibility, Ancillary, Amenities), only 3 variables; promotion selling, Attraction and Amenities were significant affect on visitors decision to come Baluran National Park.
Strategi Kesiapan UMKM Bogor dalam Menghadapi Persaingan Global Mokhamad Syaefudin Andrianto
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 11 No. 2 (2016): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.074 KB) | DOI: 10.29244/mikm.11.2.97-102

Abstract

Globalization give threat and opportunities for Bogor Small Medium Enterprises (SME’s). The purpose of this research is analyzing Bogor SME’s readiness to compete from aspects of knowledge, experience, business scale, innovation, direct and indirect networking. Entrepreneurs survey  conducted in Bogor regency. Data processing used SmartPLS3. The result show experience, direct networking affect on innovation event experience has negative effect. Knowledge aspect, business scale and indirect networking do not have effect on innovation. In this case, Innovation has not been encourage SME’s readiness in global competition.  Only knowledge has been significant encourage SME’s readiness to global competition
FORMULASI STRATEGI PENGEMBANGAN AGROINDUSTRI PALA FAKFAK Mokhamad Syaefudin Andrianto; Sapta Rahardja
RISALAH KEBIJAKAN PERTANIAN DAN LINGKUNGAN Rumusan Kajian Strategis Bidang Pertanian dan Lingkungan Vol 3 No 2 (2016): Agustus
Publisher : Pusat Studi Pembangunan Pertanian dan Pedesaan (PSP3)

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Abstract

Pala Fakfak (Myristica argentha) memiliki karakteristik yang berbeda dengan pala Banda (Myristica fragrance). Perbedaan utama pala Fakfak, daging buah lebih tebal tetapi kandungan minyak atsirinya lebih rendah. Pala Fakfak, sebagai produk agroindustri, digunakan untuk manisan, sirup, permen, kecap dan bumbu masak. Tujuan kajian adalah merumuskan strategi pengembangan agroindustri khususnya pemasaran pala Fakfak. Pengumpulan data selain studi pustaka juga menggunakan survey dan FGD. Kajian menggunakan alat analisis IFE-EFE, SWOT dan QSPM. Pengembangan pasar menggunakan Ansoft Strategy. Hasil analisis IFE-EFE, SWOT dan QSPM, prioritas strategi untuk jangka pendek adalah pelatihan dan pendampingan usaha pala, prioritas jangka menengah dan panjang adalah mendirikan pusat pendidikan, penelitian dan pengembangan pala Fakfak. Strategi penetrasi pasar melalui promosi dan kerjasama dengan hotel, restoran dan katering. Strategi pengembangan produk baru dilakukan dengan standarisasi kualitas dan perbaikan kemasan sehingga lebih menarik. Diversifikasi dilakukan untuk pasar industri dalam bentuk bubuk bumbu (seasoning) ataupun puree/pasta.Kata kunci:  agroindustri pala, pala Fakfak, puree pala, pengembangan produk baru
STRATEGI KOMERSIALISASI INVENSI PERGURUAN TINGGI Mokhamad Syaefudin Andrianto
RISALAH KEBIJAKAN PERTANIAN DAN LINGKUNGAN Rumusan Kajian Strategis Bidang Pertanian dan Lingkungan Vol 3 No 3 (2016): Desember
Publisher : Pusat Studi Pembangunan Pertanian dan Pedesaan (PSP3)

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Abstract

Tingkat komersialisasi invensi perguruan tinggi memiliki persentase yang masih rendah. Umumnya inventor perguruan tinggi merasa kesulitan karena beberapa keterbatasan seperti akses pasar, finansial, SDM, pengetahuan dan keterampilan. Oleh karena itu, Tujuan dari kajian ini adalah mengembangkan analisis rekayasa manajerial agar komersialisasi dapat meningkat. Rekayasa manajerial dapat dikelompokkan kedalam level makro, meso dan mikro. Level makro terkait dengan kebijakan nasional, level meso terkait dengan lembaga penghubung dan level mikro terkait dengan unit invensi. Strategi makro terkait regulasi dan insentif. Level meso menjadi pendorong komersialisasi secara strategis dengan melakukan pemetaan kebutuhan, riset pasar, sinergi dan sinkronisasi start up capital, menghubungkan dengan pihak ketiga melalui bursa invensi, pameran invensi dan temu bisnis. Level mikro terkait dengan pengembangan strategi komersialisasi tiap klaster/unit yang khas. Strategi komersialisasi dapat dikelompokkan kedalam pengembangan usaha baru (university spin off), joint/ aliansi, lisensi dan jual putus. Pengembangan komersialisasi melalui university spin off  lebih memungkinkan bila disertai riset pasar dan model busines yang baik untuk menjembatani konsep product driven beralih ke market driven.
Risk Management in Smallholder Cattle Production in Sekaran Village, Bojonegoro Eko Ruddy Cahyadi; Mokhamad Syaefudin Andrianto; Surahman Surahman
Buletin Peternakan Vol 43, No 1 (2019): BULETIN PETERNAKAN VOL. 43 (1) FEBRUARY 2019
Publisher : Faculty of Animal Science, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21059/buletinpeternak.v43i1.23664

Abstract

This study analyzes risks in smallholder cattle production. A household survey was carried out among 109 farmers in a village of Sekaran, one of cattle production center in Bojonegoro, East Java. The monthly average income of farmer household was Rp. 293,877 per capita and it has 2-3 cattles on average. A risk matrix was applied to plot 17 risks related to cattle and farmer households into four quadrants based on the occurrence probability and severity level. Drought, feed scarcity, cattle diseases, and farmer sickness had “high probability and severity level”, and therefore were prioritized to be addressed. The logit regression model of feed scarcity, cattle diseases showed that economies of scale significantly reduced risk of feed scarcity but it could increase risk of cattle diseases. Risk of cattle diseases could be reduced significantly by applying more intensive hygiene and treatment. A livestock pattern transformation from individually separated cages under individual farmers into an integrated or colony farm under farmer group is suggested as a risk management strategy in order to achieve economies of scale and effectively control livestock hygiene and treatment.
Co-Authors Ali Mutasowifin, Ali Alim Setiawan Slamet, Alim Setiawan Anang Kartika Pradana Anis Daifatin Masruroh Cinde Triatmoko Deviany Amanda Rizki Eko Ruddy Cahyadi Gusmia Arianti Hardiana Widyastuti Heti Mulyati Izzatul Islami Harli Jono M. Munandar Lindawati Kartika Lindawaty Rikrik Riesmawan Sapta Rahardja siti nazlifah Surahman Surahman Taufiq Hidayat