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All Journal Communiverse Avant Garde Journal of Tourism and Creativity Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Mediator: Jurnal Komunikasi
Alma Mandjusri
Universitas Al Azhar Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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PENGARUH ONLINE PERSONAL BRANDING TOKOH POLITIK TERHADAP MINAT PEMILIH PEMULA Asri, Rahman; Arianti, Gusmia; Mandjusri, Alma
Communiverse : Jurnal Ilmu Komunikasi Vol 5 No 1 (2019): Communiverse
Publisher : LPPM Abdurrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.481 KB) | DOI: 10.36341/cmv.v5i1.1166

Abstract

Konvergensi media saat ini telah mampu menggabungkan dan mengintergrasikan media konvensional ke dalam bentuk digitalisasi informasi, salah satunya menggunakan platform media sosial diantaranya melalui facebook dan instagram yang populer dengan jumlah pengguna terbanyak. Media sosial tidak hanya digunakan perusahaan atau brand, tapi banyak pula pihak secara individu diantaranya pejabat public yang melakukan kegiatan online personal branding di media sosial. Ridwan Kamil dengan followers sebanyak 6 juta, seorang pejabat publik yang aktif melalui instagram untuk membentuk personal branding. Penelitian ini menganalisa pengaruh online personal branding terhadap minat pemilih pemula di Pilkada Jawa Barat 2018.
KLAIM HALAL DAN MAKNA HIJRAH PADA IKLAN PRODUK HALAL DALAM PERSPEKTIF IBU-IBU MUSLIMAH Alma Mandjusri
Avant Garde Vol 5, No 2 (2017): AVANT GARDE
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/avg.v5i2.625

Abstract

This research aims to identify the participatory interpretation of Moslem mothers as theaudience of the halal’s product advertisement. The theory used in this research isreception analysis to see how the media and audiences interact with one another as theagent. The research object is the TV commercial of Total Almeera – the first halaldetergent in Indonesia. The technique of data collection is by conducting a FocusGroup Discussion consisted of Moslem mothers and career educators. The results of theresearch found that most participants indicate the position of the dominant (hegemonicreading) which contained beliefs as adherents of Islam. Being a small percentage ofparticipants indicating position negotiated reading or basically received but felt halal isnot enough before there is no guarantee of passes the test for sensitive skin. As for themeaning of "hijra", most of the participants indicate the position of the dominant(hegemonic reading) that the participants feel savvy and familiar with the word Hijra.While a small percentage of participants indicating position of opposition (counterhegemonic reading), or reject the use of the concept of hijrah on TV commercial since itassumes not all moslems audience.
Pemahaman Praktis Strategi Influencer Promosi Pariwisata Alma Mandjusri; Edoardo Irfan
Journal of Tourism and Creativity Vol 2 No 1 (2018): Tourism and Creativity
Publisher : Diploma Travel Business, Faculty of Social and Political Science, Jember University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v2i1.13836

Abstract

Abstract This article is a part of “Tourism, Creativity, Communication, and Transformation” book written by Poerwanto. It discusses the ICT in tourism promotion. In this ICT era, tourism promotional activities have been applied in a various way, and one of them is using influencer. Influencer is a person or a party that directs others in buying decision process. Many celebrities become influencers that endorse a tourism brand or destination on their social media and they have proven able to influence their followers to buy the promoted brand. A strategy using influencer must be selected to inform in a right way and the base of that strategy is the offered service quality of the tourism object. Keyword: influencer strategy, tourism promotion
MEMBANGUN GENERASI TANGGUH MELALUI PROGRAM “ESOK HARI LEBIH BAIK” Manik Sunuantari; Muchammad Nasucha; Alma Mandjusri
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.748 KB) | DOI: 10.24034/kreanova.v1i1.4865

Abstract

The young generation as the nation's next generation is a milestone in the success of a country in achieving the noble ideals of the Indonesian nation, creating a just and prosperous society. Various efforts are continuously made to form the next generation that is strong, creative, innovative, and always able to adapt to the times. As one of the densely populated areas in South Jakarta, the Karang Tengah Lebak Bulus area, covering an area of 4.11 km2, is inhabited by 41,775 people, making it more vulnerable to environmental conditions. Parental support for children is one of the keys to success in forming a strong young generation. The rise of information circulating in the community causes the public to experience confusion. Information selectivity must be done, so that parents can direct children to information that is suitable for children's consumption. Digital literacy is one of the efforts to build community empowerment towards digital media which is currently booming. must be started early, family communication is important in the process of mental formation of children. The Esok Hari Lebih Baik program is intended to increase concern for others towards a better life. By living together and working together, Esok Hari Lebih Baik will be realized. Therefore, it is necessary to promote various activities that support the development of a resilient generation who always have the motivation that tomorrow must be better than today. The Community Service Program is designed to provide an understanding of the importance of family communication in the current era of globalization.
PEMBERDAYAAN PETANI MELALUI MODEL PERTANIAN BERKELANJUTAN DAN PEMASARAN DIGITAL DI DESA SUKANAGALIH, CIANJUR, JAWA BARAT Nita Noriko; Risa Swandari Wijihastuti; Alma Mandjusri; Dinda Zalfa; Nadiyah Isna Choirunnisa; Elya Novani
RESWARA: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2670

Abstract

Desa Sukanagalih terletak di Kecamatan Pacet Kabupaten Cianjur Jawa Barat. Pekerjaan sebagian besar penduduknya adalah petani yang menghasilkan beberapa komoditas unggulan seperti wortel, daun bawang, tomat, kol, kembang kol, brokoli dan pakcoy. Pembangunan wisata Taman Bunga Nusantara tahun 1995 merubah sebagian mata pencaharian penduduknya yang awalnya sebagai petani beralih menjadi pelayanan di bidang jasa pariwisata. Pandemi Covid-19 pada tahun 2020 hingga 2022 kembali memberikan dampak terhadap sosial ekonomi masyarakat desa Sukanagalih karena terjadi penurunan aktifitas industri pariwisata. Akibatnya sebagian masyarakat yang berusaha di bidang jasa pariwisata kembali beralih menjadi petani. Akan tetapi usaha di bidang pertanian menghadapi tantangan yaitu penurunan produktifitas hasil pertanian yang disebabkan berkurangnya kesuburan tanah akibat perubahan iklim. Tujuan pengabdian masyarakat yang dilakukan oleh UAI adalah untuk meningkatkan kompetensi pemahaman ketua kelompok tani mengenai model pertanian berkelanjutan dalam meningkatkan produktifitas hasil pertanian dan pemasaran di era digital. Metode yang digunakan adalah sosialisasi dalam bentuk workshop dan demonstrasi kepada 30 orang ketua kelompok tani. Materi yang disampaikan adalah model pertanian berkelanjutan termasuk cara pembuatan pupuk organik cair (POC) serta pemasaran digital hasil pertanian. Tanaman sayuran yang dijadikan contoh adalah Brassica rapa L. (Pakcoy). Hasil pengabdian masyarakat menunjukkan peningkatan kompetensi pemahaman ketua kelompok tani mengenai model pertanian berkelanjutan dan pemasaran digital hasil pertanian. Persentase ketua kelompok tani yang memahami model pertanian berkelanjutan dan pemasaran digital sebelum dilaksanakan pengabdian kepada masyarakat adalah 27,77 dan meningkat setelahnya menjadi 65,22. Walaupun terdapat peningkatan pemahaman ketua kelompok tani namun sosialisasi dalam bentuk workshop dan demonstrasi masih perlu diberikan secara berkelanjutan
The Attractiveness of TikTok Live Shopping to User Emotional Satisfaction Manik Sunuantari; Alma Mandjusri; Imsar Gunawan; Raihan Muhammad Farhan
Mediator: Jurnal Komunikasi Vol. 16 No. 1 (2023): Mediator: Jurnal Komunikasi
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v16i1.2176

Abstract

The aftermath of the Covid-19 Pandemic had an impact on the physical and mental health. Even for workers, it causes anxiety due to job loss. The background of this research is the phenomenon of a pandemic that causes excessive public pressure. The emergence of Tik Tok Live Shopping in 2022 provides an alternative to building people’s mental health during the Covid-19 pandemic. TikTok Live Shopping is one of the social media that offers real-time entertainment functions. This study aims to determine the effect of the attractiveness of TikTok Live Shopping on User Emotional Satisfaction. The theory used is emotional gratification as a derivative of the gut and gratification theory. Attractiveness is measured on three dimensions: source credibility, content creator, and message content. This study used an explanatory method, purposive sampling technique, and multiple regression analysis as data analysis. The results of the study show that there is an influence between the attractiveness of TikTok Live Shopping on User Emotional Satisfaction. User satisfaction is indicated by emotional involvement. Through TikTok Live Shopping, users can feel the sensation and have a direct experience. This, the research hypothesis is accepted, the use of TikTok Live Shopping contributes to providing emotional satisfaction to its users.
Pemberdayaan Kemitraan Masyarakat (PKM): Konservasi Tanah dan Air serta E-Commerce di Kampung Cibeureum Sukanagalih Cianjur Nita Noriko; Risa Swandari Wijihastuti; Alma Mandjusri; Liana Mailani
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 6, No 1 (2023): Desember 2023
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v6i1.2417

Abstract

Kampung Cibeureum Desa Sukanagalih Cianjur, Jawa Barat merupakan salah satu sentra pemasok sayuran untuk DKI Jakarta. Hasil pertanian di kampung tersebut adalah bawang daun, kol, timun, pakcoy, kacang panjang, buncis, cabai dan tomat. Pertambahan penduduk menyebabkan permintaan terhadap hasil pertanian dari desa tersebut meningkat. Kondisi ini menyebabkan petani meningkatkan dosis pemakaian pupuk dan pestisida dalam penanganan hama. Pada kampung ini juga ditemukan sumber daya air yang kurang dikelola. Dampak dari kondisi ini adalah penurunan kesuburan tanah. Masalah lain yang dihadapi petani adalah ketidaksesuaian supply dan demand mengakibatkan harga jual hasil panen yang rendah. Tujuan PKM adalah memberikan pengetahuan kepada petani mengenai pentingnya konservasi air dan tanah untuk kesuburan tanah serta meningkatkan pemasaran hasil pertanian. Solusi penyelesaian masalah adalah sosialisasi dan demonstrasi serta pemberdayaan petani mengenai konservasi tanah dan air serta e-commerce. Metode untuk menjalankan solusi terkait konservasi tanah adalah pemanfaatan asam humat dan pengurangan penggunaan pupuk khususnya pupuk kimia termasuk perstisida. Metode untuk menerapkan konservasi air yaitu dengan membuat sebuah embung berukuran 3 m x 3 m x 3 m yang dilanjutkan dengan sosialisasi e-commerce. Hasil PKM menunjukkan bahwa seluruh petani terpilih paham pentingnya konservasi tanah dan air dan diterapkan oleh 50% peserta. E-commerce dengan WhatsApp juga mulai dicoba oleh petani.Kata kunci: Air, E-Commerce, Konservasi, Pasar, Tanah
Co-Authors Dinda Zalfa Edoardo Irfan Elya Novani Gusmia Arianti Imsar Gunawan Liana Mailani Manik Sunuantari Muchammad Nasucha Nadiyah Isna Choirunnisa Nita Noriko Nita Noriko Rahman Asri Raihan Muhammad Farhan Wijihastuti, Risa Swandari