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All Journal Ekonomikawan : Jurnal Ilmu Ekonomi dan Studi Pembangunan Economic Education Analysis Journal Jurnal EMT KITA J-MAS (Jurnal Manajemen dan Sains) Kwangsan: Jurnal Teknologi Pendidikan COLLASE (Creative of Learning Students Elementary Education) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Sanskara Ekonomi dan Kewirausahaan
Camelia Safitri
Fakultas Keguruan Ilmu Pendidikan Universitas Muhammadiyah Prof.DR.HAMKA
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Economic Education Analysis Journal

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Analysis of Elements Business Model in Coffee Shop Erika Putri; Sri Astuti; Camelia Safitri
Economic Education Analysis Journal Vol 12 No 3 (2023): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v12i3.70595

Abstract

The study aims is to determine the elements of the canvas business model with three focuses, there are customer segment, value proposition and key resources at The Buddy House Coffee & Eatery. The research method used is descriptive qualitative. The data collection technique used is passive participant observation, semi-structured interviews and documentation. The data analysis technique used is data reduction, data display and conclusions and data validation using triangulation. The informants in this study were selected purposive sampling and snowball sampling as many as 3 people there are 1 Head Barista and 2 consumers. The results showed that the targeted customer segments are the middle social class, and the majority of consumer come from outside the area where the coffee shop was located. Meanwhile, for the value proposition element, of the 11 indicators, there are 2 indicators that have not been implemented optimally, there are newness and accessbility. In the key resource element, intellectual indicators must be maximized in terms of creating copyright on products made by The Buddy House Coffee & Eatery.
Co-Authors Baiq Fina Farlina Endang Supriatna Erika Putri Iin Angraen Napu Laila Ayu Rafika Lintang Jawaril Qudsi Liya Khamidah Mega Sifa Eliza Muhammad Abdun Jamil Muhammad Arsyad Muhammad Hapizd Nasrullah Husen Batu Priska Nurul Hazanah Putri Rina Destiana Silvia Dwi Yanti Sri Astuti Sri Astuti Syafira Ainiyyah Yanry Budianingsih Yayuk Suprihartini