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All Journal Economic Education Analysis Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) KANGMAS: Karya Ilmiah Pengabdian Masyarakat
Erika Putri
Universitas Muhammadiyah Prof. Dr. Hamka
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Other

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Design Thinking untuk Pemberdayaan Usaha Mikro Kecil dan Menengah di Komunitas Ramah Lingkungan Cilengsi Purnama Syae Purrohman; Sugiono Sugiono; Mega Sifa Eliza; Erika Putri; Liya Khamidah
KANGMAS: Karya Ilmiah Pengabdian Masyarakat Vol 4 No 2 (2023): KANGMAS: Karya Ilmiah Pengabdian Masyarakat
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/kangmas.v4i2.1160

Abstract

Micro, small, and medium enterprises have an important role in the economic sector. Partners in this community service are MSMEs and community communities. Problems that occur in MSME partners include product marketing, product patents, and knowledge about the use of good packaging (packaging). Therefore, IKM exists as an organization formed under the coordination of Cilengsi District. This organization accommodates efforts to empower community members in the Cilengsi Sub-district in relation to environmental maintenance and care. The solutions we offer to partners include counseling and training related to partner problems that aim to increase partners' competitiveness in the business sector based on the application of the concept of design thinking. Based on the research results, it was found that there are 4 aspects that are the focus of community service related to problems that exist in MSMEs, including product marketing, intellectual property rights (HKI) ownership, packaging, and halal certification. These four aspects are important elements in business development and increasing consumer confidence in the products being marketed. There needs to be participation from the worlds of academia, business, and government to strengthen MSMEs.
Analysis of Elements Business Model in Coffee Shop Erika Putri; Sri Astuti; Camelia Safitri
Economic Education Analysis Journal Vol 12 No 3 (2023): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v12i3.70595

Abstract

The study aims is to determine the elements of the canvas business model with three focuses, there are customer segment, value proposition and key resources at The Buddy House Coffee & Eatery. The research method used is descriptive qualitative. The data collection technique used is passive participant observation, semi-structured interviews and documentation. The data analysis technique used is data reduction, data display and conclusions and data validation using triangulation. The informants in this study were selected purposive sampling and snowball sampling as many as 3 people there are 1 Head Barista and 2 consumers. The results showed that the targeted customer segments are the middle social class, and the majority of consumer come from outside the area where the coffee shop was located. Meanwhile, for the value proposition element, of the 11 indicators, there are 2 indicators that have not been implemented optimally, there are newness and accessbility. In the key resource element, intellectual indicators must be maximized in terms of creating copyright on products made by The Buddy House Coffee & Eatery.
Pengaruh Literasi Ekonomi Terhadap Persepsi Kesetaraan Gender Pada Mahasiswa Pendidikan Ekonomi Uhamka Eka Nana Susanti; Suswandari Suswandari; Erika Putri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25154

Abstract

The phenomenon of gender inequality is one of the causes of a country's economic growth problems. Developed countries are characterized by high levels of economic growth or economic complexity. One of the efforts made by developed countries is to increase investment in education equally for men and women. However, developing countries have not been able to achieve this because of limited opportunities for women in terms of education and employment. The level of education is a sign that there are differences in literacy according to the level of education. There is research that states that economic growth through women's empowerment is supported by education and literacy levels, but there is research that says education has no effect on gender equality. Therefore, the aim of this research is to determine the effect of economic literacy on perceptions of gender equality among students majoring in Economic Education at UHAMKA using quantitative research methods. The research population was students majoring in economics education at UHAMKA. Data collection methods are questionnaires and interviews. The research results show that economic literacy influences perceptions of gender equality. The magnitude of the influence of economic literacy on perceptions of gender equality is 21.40%.
Co-Authors Camelia Safitri Eka Nana Susanti Liya Khamidah Mega Sifa Eliza Purnama Syae Purrohman Sri Astuti Sugiono Sugiono Suswandari Suswandari