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All Journal Community Empowerment
Arni Arni
Universitas Muhammadiyah Makassar, Makassar, Indonesia
Arts Humanities Education Public Health Social Sciences

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Coffee Lappara product branding training at the Perpustakaan Kambing Community Arni Arni; Syukri Syukri; Sitti Rahmawati Arfah; Nasta Inul Haq
Community Empowerment Vol 7 No 6 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.056 KB) | DOI: 10.31603/ce.6101

Abstract

The Perpustakaan Kambing Community is a group of people who are trying to assist coffee farmers with the farming knowledge and education. This community also maintains the Coffee Lappara brand, which transforms coffee beans into packaged black coffee products. Efforts to enhance the welfare of Lappara coffee producers, however, ran into obstacles as the project progressed. One of the challenges the Perpustakaan Kambing faces is a lack of product branding knowledge, which has resulted in their coffee business failing to grow at all. This service seeks to improve understanding of how to use the seven aspects of branding to lappara coffee products. The technique of implementation is interactive discussion, coaching, and assistance. In the end of the program, partners are able to determine the content of the seven basic parts of branding, including target market, target audience, and brand recruiters, brand name, brand slogan, brand style, and logo design, as a result of this activity.
Training and coaching of public speaking skills for elementary school children in Makassar City Arni Arni; Muhammad Yahya; Wardah Wardah; Sabriani Sabriani; Fitria Yasin; Rezki Astuti; Sofi Nur Azizah; Hasmayanti Hasmayanti
Community Empowerment Vol 8 No 11 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9315

Abstract

Children residing on Jalan Mirah Seruni, RT 05 RW 03, Pandang District, Panakukkang Village lack a foundation for effective communication. Insufficient communication skills impact their interactions with peers and parents, as well as their overall self-confidence. The objective of this community service is to enhance public speaking, communication skills, and boost self-confidence among these children. The PKM implementation method encompasses four stages: 1) preparation, 2) training, 3) mentoring and coaching, and 4) monitoring and evaluation. The outcomes of this program include heightened knowledge, improved public speaking and communication skills, leading to increased self-confidence and enthusiasm for public appearances.
Digital literacy-based community empowerment in the public service information system in Makassar City Nur Wahid; Arni Arni; Sitti Rahmawati Arfah; A Khusnul Khatimah; Andi Ummul Resky Lutfiah
Community Empowerment Vol 9 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10138

Abstract

This service activity aims to enhance people's knowledge and skills in effectively utilizing digital technology. Community empowerment through public service information refers to initiatives that aim to improve public access to services and deliver relevant information more efficiently. The method employed in this activity consists of three stages: 1) preparation through community-wide socialization for effective coordination, 2) implementation conducted through counseling sessions, and 3) evaluation performed by distributing pre-test and post-test questionnaires to assess the knowledge and skills of partners regarding the digital literacy training in public services that has been conducted. During the evaluation stage, the success of the activity is gauged by distributing questionnaires. The results of this service demonstrate that 90% of participants experienced an increase in skills related to the procedures for accessing digital public services through a dedicated website for reporting public service issues.
Co-Authors A Khusnul Khatimah Andi Ummul Resky Lutfiah Fitria Yasin Hasmayanti Hasmayanti Muhammad Yahya Nasta Inul Haq Nur Wahid Rezki Astuti Sabriani Sabriani Sitti Rahmawati Arfah Sofi Nur Azizah Syukri Wardah Wardah