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All Journal Community Empowerment
Ni Luh Putu Ayu Daniella Santika Dewi
Institut Pariwisata dan Bisnis Internasional, Denpasar, Indonesia
Arts Humanities Education Public Health Social Sciences

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Local culinary marketing training through virtual Wonderfood Sayan Village Ni Wayan Mega Sari Apri Yani; I Wayan Putra Aditya; Bondan Pambudi; Putu Eka Wirawan; Ni Luh Putu Ayu Daniella Santika Dewi
Community Empowerment Vol 7 No 4 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (324.242 KB) | DOI: 10.31603/ce.6940

Abstract

The Covid-19 pandemic has devastated Indonesia's tourism and creative economy industry, nearly destroying all aspects of life, particularly in Bali, which is heavily reliant on tourism. This has an impact on all aspects of society, including the citizens of Sayan Village, Gianyar, who work primarily in the hospitality and tourism industries. The purpose of the program is to provide local culinary marketing training via virtual media as an alternative to digital marketing for MSME owners to help market their products. Training, demonstration, and workshops are the methods used. The program's outcomes were successful in increasing partners' knowledge of how to market MSME products through virtual tours.
Co-Authors Bondan Pambudi I Wayan Putra Aditya Ni Wayan Mega Sari Apri Yani, Ni Wayan Mega Putu Eka Wirawan