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Does Dummy Food Display Effect on Food Purchase Decisions? (A Case Study of Coco Ichibanya Neo Soho Jakarta) Ni Made Dwiyana Rasuma Putri; Reni Sulistiyowati; Pamela
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

ABSTRACT Purpose: This research aims to determine the effect of dummy food displays on the food purchasing decision at Coco Ichibanya Neo Soho, West Jakarta, Indonesia. Research methods: This research has a dummy food display as an independent variable and a purchasing decision as to the dependent variable. The measurement of variables used in this research is a Likert scale. The population is consumers who have visited Coco Ichibanya Neo Soho West Jakarta. This research used 96 respondents who were sampled because they met the specified criteria. The accidental sampling method is the method applied in this research. This research used questionnaires as primary data and websites, journals, books, and others related to the research as secondary data. The analyzing method used in this research is a simple regression test method with the help of an SPSS 25 computerized program. Results and discussion: The validity test results state the dummy food display (0.368-0.662 > 0.1) and purchasing decisions (0,400-0,621 > 0.1) so that it is claimed as valid. T-test results conclude that the dummy food display has a positive effect on purchasing decisions because the significance value of 0,000 is less than the value of 0.05. Implication: The dummy food display has a positive and significant effect on purchasing decisions. It can be useful to answer the problem regarding the purchasing decision of Coco Ichibanya Neo Soho based on the dummy food display. Keywords: product display, dummy food display, purchase decision.

Preferensi Wisatawan Terhadap Pemilihan Hotel (Studi Kasus Hotel Budget Di Jakarta) Ramon Hurdawaty; Reni Sulistiyowati
Jurnal Sains Terapan Pariwisata Vol. 3 No. 3 (2018): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Kota Jakarta sebagai salah satu kota terbesar di Indonesia dan merupakan ibu kota negara merupakan kota yang menjadi sasaran kedatangan para pelaku perjalanan, baik itu para pelaku perjalanan wisata maupun pelaku industri. Jakarta memiliki potensi keindahan alam serta keunikan budaya yang diminati oleh wisatawan baik mancanegara maupun wisatawan nusantara. Sektor pariwisata telah berhasil menjadi sumber utama pendapatan pariwisata di Jakarta. Saat ini hotel budget merupakan salah satu jenis hotel yang berkembang pesat di berbagai kota besar salah satunya Jakarta. Hotel budget adalah hotel dengan fasilitas terbatas dan biasanya berada di tengah kota. Biasanya hotel ini banyak dicari oleh mereka yang bekerja sambil melakukan perjalanan wisata. Tujuan penelitian ini adalah mengetahui preferensi wisatawan dalam memilih hotel budget. Faktor-faktor tersebut dilihat dari segi produk, tarif/harga, iklan, lokasi, pelayanan, proses, sarana fisik, dan people. Penelitian ini dilaksanakan selama 1 tahun di DKI Jakarta dengan menggunakan metode kuantitatif deskriptif dengan menggunakan instrumen kuesioner. Dari hasil penelitian diketahui bahwa faktor-faktor yang mempengaruhi wisatawan dalam keputusan penggunaan layanan hotel budget di Jakarta secara parsial adalah harga, proses dan people. Tetapi secara simultan produk, tarif/harga, iklan, lokasi, pelayanan, proses, sarana fisik, dan people dapat mempengaruhi keputusan penggunaan layanan hotel budget di Jakarta.

Potensi Dan Pengembangan Daya Tarik Wisata Rumah Semut (Musamus) Di Kabupaten Merauke Reni Sulistiyowati; Nicko Gana Saputra; Dewi Fitriani
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Indonesia is an archipelagic country that has a variety of natural, ethnic and cultural beauties. This diversity makes a lot of tourism potential, both natural and cultural, which is able to attract the interest of many local and foreign tourists. Indonesia has a lot of potential and natural resources that have not been developed optimally, including in the tourism sector. One of the tourism sectors that want to be developed is the ant house (Musamus) as a local tourist attraction in the city of Merauke. This study aims to find out how the development strategy will be carried out to increase the potential of the ant house as a local tourist attraction in Merauke Regency. This study uses with a qualitative approach, through a research design to describe and analyze the development of tourism potential in Merauke Regency which is not yet optimal.

Pemahaman dan Minat Konsumen dalam Menggunakan Quick Response Indonesian Standard Sebagai Alat Pembayaran Digital di Daerah Kecamatan Cinere Reza Imani Syawal; Baskoro Harwindito; Reni Sulistiyowati
Jurnal Sains Terapan Pariwisata Vol. 6 No. 3 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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This study aims to measure how well consumers understand and interest in QRIS as a digital payment instrument. Consumer understanding of QRIS can influence its use as a digital means of payment. The higher the consumer's understanding of how to use QRIS and its benefits, the more likely they are to be interested in using it. The research method used in this study is quantitative analysis, which collects data in the form of numbers or quantitative measures and then analyzes them systematically using statistical techniques to draw reliable conclusions. The data collection technique used was a questionnaire, while the data analysis technique used was descriptive statistics using a percentage formula. The results of this study indicate that the majority of respondents agree with the use of QRIS in digital transactions, which is found through percentage calculations.

Analisis Strategi Promosi Hotel Mandarin Oriental Jakarta Post Pandemi Covid – 19 Nicko Gana Saputra; Reni Sulistiyowati; Gavriel Kevin Wijaya
Jurnal Sains Terapan Pariwisata Vol. 6 No. 1 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Promotion Strategy is a plan for optimal use of promotional elements: advertising, public relations, personal selling and sales promotion. (Lamb, Hair, McDaniel, 2001). Because of that, the promotion strategy of a hotel is very decisive so that the hotel can survive all conditions and existing competition. In the initial observations, it appears that the promotional elements mentioned above are not in ideal conditions or do not take place as expected. To describe and explain the Promotional Strategy of Mandarin Oriental Hotel Jakarta in terms of Advertising, Sales Promotion, Personal Selling, Direct Marketing and Public Relations. This research is a research with a qualitative approach, using a case study technique, which is an empirical study that investigates phenomena in their context, in real life, especially when the boundaries and context are not clear. Data collection by interview, observation and documentation. Data analysis techniques by means of reduction, display, and verification. Data Validation Techniques by means of Triangulation. Respondents consisted of top managers, middle managers, lower managers, and employees of the internal and external Marketing Department of the Mandarin Oriental Hotel Jakarta, totaling 10 respondents. Before and during the Covid-19 Pandemic, the Mandarin Oriental Hotel Jakarta had implemented a Promotional Strategy to increase and maintain occupancy levels. Likewise, during the post-pandemic Covid-19 era, the Promotion Strategy was carried out, where advertising was carried out massively through digital platforms and third parties (digital media, bank promotion, and partnerships and the use of influencer marketing); Sales (Sales Promotion), modified according to the situation and conditions encountered; Personal Selling (Perjualan Personal), reactivated as an important strategy, apart from that brand awareness is influenced by government policies in terms of PPKM; Direct Marketing (Direct Marketing), carried out even though it is more enthusiastic but taking into account government policies in terms of PPKM; In terms of Public Relations, we always implement the we care program. This whole strategy involves all staff. The result is selling hotel products, creative thinking in developing certain activities, and increased employee loyalty.

Diversifikasi Produk Di Chatime Atealier Grand Indonesia Nicko Gana Saputra; Reni Sulistiyowati; Jaecelyne Noffrianne
Jurnal Sains Terapan Pariwisata Vol. 6 No. 2 (2021): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

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Tujuan dari penelitian ini adalah untuk mengetahui diversifikasi produk yang diterapkan oleh Chatime Indonesia terhadap Chatime Atealier. Jenis penelitian pada penelitian ini menggunakan pendekatan kualitatif yaitu mendeskripsikan fakta yang terjadi di lapangan apakah sesuai dengan teori yang digunakan pada penelitian ini. Menggunakan observasi dan wawancara untuk mengolah data dan menggunakan Mendeley untuk menyusun daftar pustaka

Preferensi Wisatawan Terhadap Pemilihan Hotel (Studi Kasus Hotel Budget Di Jakarta) Ramon Hurdawaty; Reni Sulistiyowati
Jurnal Sains Terapan Pariwisata Vol. 3 No. 3 (2018): Jurnal Sains Terapan Pariwisata
Publisher : Politeknik Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kota Jakarta sebagai salah satu kota terbesar di Indonesia dan merupakan ibu kota negara merupakan kota yang menjadi sasaran kedatangan para pelaku perjalanan, baik itu para pelaku perjalanan wisata maupun pelaku industri. Jakarta memiliki potensi keindahan alam serta keunikan budaya yang diminati oleh wisatawan baik mancanegara maupun wisatawan nusantara. Sektor pariwisata telah berhasil menjadi sumber utama pendapatan pariwisata di Jakarta. Saat ini hotel budget merupakan salah satu jenis hotel yang berkembang pesat di berbagai kota besar salah satunya Jakarta. Hotel budget adalah hotel dengan fasilitas terbatas dan biasanya berada di tengah kota. Biasanya hotel ini banyak dicari oleh mereka yang bekerja sambil melakukan perjalanan wisata. Tujuan penelitian ini adalah mengetahui preferensi wisatawan dalam memilih hotel budget. Faktor-faktor tersebut dilihat dari segi produk, tarif/harga, iklan, lokasi, pelayanan, proses, sarana fisik, dan people. Penelitian ini dilaksanakan selama 1 tahun di DKI Jakarta dengan menggunakan metode kuantitatif deskriptif dengan menggunakan instrumen kuesioner. Dari hasil penelitian diketahui bahwa faktor-faktor yang mempengaruhi wisatawan dalam keputusan penggunaan layanan hotel budget di Jakarta secara parsial adalah harga, proses dan people. Tetapi secara simultan produk, tarif/harga, iklan, lokasi, pelayanan, proses, sarana fisik, dan people dapat mempengaruhi keputusan penggunaan layanan hotel budget di Jakarta.

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