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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat
Fitriana
Universitas Negeri Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Public Health Other

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PELATIHAN MEMBACA PELUANG USAHA DI DAERAH SEKITAR DAN CARA MEMULAI USAHA PADA SISWA SMK NEGERI 1 RAHA Fitriana
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 2 (2021): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2021
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.284 KB)

Abstract

Abstract This community service was carried out in October 2020, which aims to provide a new atmosphere in the midstof the covid-19 pandemic which more or less makes students feel bored in participating in classroom learning,fosters interest in entrepreneurship, and attempts to foster student creativity in filling spare time. in the midst ofa pandemic.The community service method is carried out by giving lectures on how to start a business and reading businessopportunities, giving assignments to students, conducting evaluations and providing space for onlineconsultations. Lectures are carried out 3 times, and assignments are given 3 times. The tasks given are contextualin that students are asked to analyze business opportunities that exist in the surrounding environment, makebusiness proposals and analyze potential customers as well as conduct a SWOT analysis of the business they wantto do. Consultation is given in the middle of doing assignments by students if students find it difficult. The resultsof this community service are: some students do their job well, are enthusiastic in consulting, ask questions relatedto the business they want to be in, and some students are interested in starting a business. Abstrak Pengabdian kepada masyarakat ini dilakukan pada bulan Oktober tahun 2020, yang bertujuan untuk memberikan atsmosfer baru ditengah pandemi covid-19 yang sedikit banyak telah membuat siswa merasakan kejenuhan dalam mengikuti pembelajaran di kelas, menumbuhkan minat berwirausaha, serta sebagai upaya menumbuhkan kreativitas siswa dalam mengisi waktu luang ditengah pandemi.Metode pengabdian masyarakat dilakukan dengan cara memberikan ceramah tentang bagaimana memulai bisnisdan membaca peluang usaha, pemberian tugas kepada siswa, melakukan evaluasi serta pemberian ruang untukkonsultasi secara online. Ceramah dilakukan sebanyak 3 kali, begitu juga tugas diberikan sebanyak 3 kali.Penugasan yang diberikan bersifat konstektual, yaitu siswa diminta untuk melakukan analisis mengenai peluang-peluang bisnis yang ada di lingkungan sekitar, membuat proposal bisnis serta menganalisis pelanggan-pelangganyang potensial serta melakukan analisis SWOT dari usaha yang ingin digelutinya. Konsultasi diberikan ditengah-tengah pengerjaan tugas oleh siswa jika siswa merasakan kesulitan.Hasil dari pengabdian masyarakat ini yaitu: sebagian siswa mengerjakan tugasnya dengan baik, antusias dalamberkonsultasi, menanyakan hal-hal yang berkaitan dengan usaha yang ingin digeluti, dan sebagian siswaberminat untuk memulai bisnis.
The Implementation of Digital Marketing In SME's: Opportunities and Challenges During The Covid-19 Pandemic: digital marketing, Coronavirus pandemic. Sudarmiatin Sudarmiatin; Fitriana; Nurul Hidayati
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 1 (2023): IJBE, Vol. 9 No. 1, January 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.1.72

Abstract

During the Covid 19 Pandemic, the survival of Small and Medium Enterprises (SMEs) was threatened with bankruptcy due to the decline in people's incomes, and the implementation of Large-Scale Social Restrictions (PSBB). This study aims to (a) Identify the problems faced by SMEs in running their business during the Covid 19 Pandemic (b) Analyze the opportunities and challenges of SMEs in implementing digital marketing, and (c) develop digital marketing models to improve the performance of SMEs during the Covid 19 Pandemic. This research is a case study, which is a study that aims to help solve problems faced by the community including Small and Medium Enterprises. The subjects of this study were 12 SMEs in 3 cities and regencies in East Java which are engaged in retail, food and beverage and handicrafts. Research data collection was carried out using in-depth interviews, observation and documentation methods. Data analysis uses SWOT analysis to analyze digital marketing strategies during the Covid 19 pandemic. The results of the study show that the Covid 19 pandemic has greatly impacted the survival of SMEs. At the beginning of the Covid 19 pandemic, the sales turnover of retail and food and beverage SMEs decreased by 40%. But a few months later, SMEs began to rise and adjust to changes during the pandemic. By utilizing digital-based marketing strategies, retail and food and beverage SMEs are able to survive during the pandemic. However, for handicraft SMEs, there was a decline of up to 80%. In the new normal era such as today, marble handicraft SMEs have not recovered, some of them have even gone out of business because they are unable to bear operational costs. It is suggested that the local government should intervene to solve distribution problems to the export market. Keywords: digital marketing, Covid 19 pandemic, SMEs, SWOT
Co-Authors Nurul Hidayati Sudarmiatin Sudarmiatin