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All Journal Industrial Research Workshop and National Seminar
Imas Nurzanah
Jurusan Administrasi Niaga, Politeknik Negeri Bandung, Bandung 40012
Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering Other

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Analyzing the US Genetically-Modified Soybean Consumption: Its Implication in Indonesia Zefanya Alanza Christabel Loveldy; Imas Nurzanah; Impo Philipus Sitindaon; Ira Tutia; Tondi Sudaryo
Prosiding Industrial Research Workshop and National Seminar Vol 9 (2018): Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.923 KB) | DOI: 10.35313/irwns.v9i0.1064

Abstract

Agricultural production problem causes the rising of GM food development. Indonesia, as a country with the significant amount of soybean consumption, mostly imported from the US to meet the needs of soybean consumption. As the factors that may affect the consumption, GDP, education index, and food security become the variables in this study. This paper examines the association between education, income, food security, and genetically-modified soybean consumption. Using secondary data of US from 2006-2015, the result shows a direct association between food security and GM soybean consumption. However, education and income tend not to have a significant relationship. From the results, this paper discusses the factors that associate with GM soybean consumption and its implication in Indonesia.
Promosi Penjualan dan Minat Beli: Penerapan Modifikasi Technology Acceptance Model di E-Marketplace Shopee Indonesia Imas Nurzanah; Adila Sosianika
Prosiding Industrial Research Workshop and National Seminar Vol 10 No 1 (2019): Prosiding Industrial Research Workshop and National Seminar
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (737.637 KB) | DOI: 10.35313/irwns.v10i1.1505

Abstract

Sebagai salah satu e-marketplace yang sedang meningkat secara pesat, Shopee rutin mengadakan promosi penjualan yang diadakan setiap tahunnya. Promo tahunan yang diadakan oleh e-marketplace Shopee tersebut berhasil meningkatkan minat pembelian konsumen. Peningkatan minat tersebut dapat terlihat dari peningkatan jumlah kunjungan website bulanan Shopee. Akan tetapi, pada saat Shopee tidak menyelenggarakan promo tahunan, terdapat penurunan jumlah kunjungan dari e-marketplace Shopee tersebut. Maka dari itu, modifikasi Technology Acceptance Model (TAM) digunakan untuk mengetahui pengaruh promosi penjualan terhadap minat pembelian. Selain itu, penelitian ini dilakukan untuk mengetahui faktor-faktor apa saja yang dapat membuat konsumen memiliki minat pembelian ketika mereka mengunjungi e-marketplace Shopee. Data primer yang digunakan dalam penelitian ini diperoleh dari 400 responden yang pernah melakukan pembelian di e-marketplace Shopee Indonesia. Hasilnya menunjukkan promosi penjualan secara signifikan mempengaruhi minat pembelian, tetapi salah satu komponen dari TAM yaitu perceived ease of use tidak berpengaruh secara signifikan terhadap minat pembelian.
Co-Authors Impo Philipus Sitindaon Ira Tutia Sosianika, Adila Tondi Sudaryo Zefanya Alanza Christabel Loveldy