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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI
Cindy Regina Oroh, Cindy Regina
Universitas Sam Ratulangi Manado
Economics, Econometrics & Finance

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THE INFLUENCE OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND TRUST ON REPURCHASE INTENTION OF LION AIR E-TICKET Oroh, Cindy Regina
Jurnal Berkala Ilmiah Efisiensi Vol 15, No 5 (2015): Jurnal Berkala Ilmiah EFISIENSI (page 334 - 495)
Publisher : Sam Ratulangi University

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ABSTRACT The development function of internet was known as the important factor affected consumer perception to make purchase online.  Consumer perception of perceived ease of use, usefulness and trust are the important factors on affecting consumer intention to repurchase online. The objectives of this research is to know the simultaneously and partially influence of online consumer perceptions of ease of use, usefulness and trust on repurchase intention. Sample of 100 questionnaires were distributed to Lion Air customers based purposive sampling technique and analyze using multiple regression analysis procedure. The findings of this research shows there a simultaneously influence of perceived ease of use, perceived usefulness and trust on repurchase intention of Lion Air E-ticket while, only trust shows influence on repurchase intention of Lion Air E-ticket partially. Thus, better for Lion Air to provide E-ticket for transit flight to gain consumer perception of ease of use and usefulness of Lion Air E-ticket. Kata Kunci: Perceived Ease of Use, Perceived Usefulness, Trust, Repurchase Intention.
THE INFLUENCE OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS AND TRUST ON REPURCHASE INTENTION OF LION AIR E-TICKET Oroh, Cindy Regina; Rumokoy, Farlane S.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (483.679 KB) | DOI: 10.35794/emba.v3i3.9770

Abstract

The development function of internet has shown the crucial impact on the changing behavior of consumer where consumer perception of internet not only as communication medium but also becomes transaction medium. It was also shown the influence in Airline Industry that can be seen on from the advanced of e-ticket. Lion Air was known as private airline company that adopted e-ticket to provide easier way of purchasing that useful and trusted. The purpose of this research is to know the influence of perceived ease of use, perceived usefulness and trust partially and simultaneously. Data collection method used purposive sampling technique. Sample of 100 questionnaires were distributed to customer of Lion Air in Manado, and multiple regression analysis is used. This research results shows simultaneously influence of perceived ease of use, perceived usefulness and trust on repurchase intention of Lion Air E-ticket. While, partially only trust shows significant influence on repurchase intention of Lion Air E-ticket. Lion Air management should provide electronic tickets for flights in transit, to improve the ease of purchase and provide benefits for the company. Keywords: perceived ease,usefulness, trust, repurchase intention
Co-Authors Farlane S. Rumokoy