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All Journal Jurnal Pengabdian kepada Masyarakat Jurnal Abdimas Bina Bangsa JURNAL ILMIAH GLOBAL EDUCATION JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri Jurnal Ilmiah Global Education
Kusnanto Darmawan
Institut Teknologi dan Bisnis Widya Gama Lumajang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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The Effect of Service Quality, Marketing Mix and Brand Image on Customer Loyalty in Banking Industry Leo Nardo Setia Budi Djojo; Andriya Risdwiyanto; Moh Gifari Sono; Kusnanto Darmawan; Muhamad Risal Tawil
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 3 (2023): Juni 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i3.1119

Abstract

The growth of banking is currently accelerating significantly. The rapid expansion and development of technology, information, machinery, and heavy equipment, particularly communication technology, is to blame for this transition. This study aims to examine how customer loyalty in Islamic banks is impacted by marketing mix, brand image, and service quality. This study uses quantitative methods. The research was carried out between June and August of 2022. Active users of Islamic banks make up the research sample. Primary data were used in this investigation, and they were obtained by employing a questionnaire and a random sample technique. The consumers of Islamic banks are the subject of this study. The findings of this study suggest that customer loyalty in Islamic banks is positively and significantly influenced by the marketing mix, brand image, and service quality, partially and simultaneously.
Co-Authors Andriya Risdwiyanto Irdiana, Sukma Kurniawan Yunus Ariyono Leo Nardo Setia Budi Djojo Moh Gifari Sono Mohammad Noor Khairullah Muhamad Risal Tawil Muhammad Noor Khairullah Ninik Lukiana Yatna Supriatna Yulian Ade Chandra