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All Journal Jurnal Cakrawala Ilmiah Journal of Innovation Research and Knowledge
Mohammad Noor Khairullah
Institut Teknologi dan Bisnis Widya Gama Lumajang
Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE ROLE OF TOURISTS IN INCREASING COMMUNITY INCOME IN THE SUNAN AMPEL TOURISM RELIGIOUS TOURISM AREA IN SURABAYA Kurniawan Yunus Ariyono; Sukma Irdiana; Kusnanto Darmawan; Mohammad Noor Khairullah
Jurnal Cakrawala Ilmiah Vol. 2 No. 5: Januari 2023
Publisher : Bajang Institute

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Abstract

Religious tourism has its own charm for tourists with spiritual values and inter-religious tolerance which can be a guide for life. The history and diversity of Indonesia's natural beauty combined with spiritual values make tourist attractions have their own beauty. Indonesia has enormous potential for religious tourism. This is because Indonesia has long been known as a religious country. Many historical buildings or places have special meaning for tourists. In addition, the number of religious people in Indonesia is a potential for the development of religious tourism in Indonesia. The purpose of this research is to find out the role of tourists in increasing people's income in the religious tourism area of Sunan Ampel's tomb and to find out how the community responds to the existence of religious tourism of Sunan Ampel's tomb. Qualitative descriptive research is research that aims to describe and describe events and phenomena that occur in the field and present data in a systematic, factual and accurate manner by means of observation, interview and documentation techniques. Researchers use source triangulation to check the validity of research data, and draw conclusions. The results of this study indicate that the role of tourists in visiting religious tourism places really provides opportunities for the surrounding community to earn income. So that people around religious tourism sites can increase their income through trading religious goods.
PENGARUH GAYA HIDUP, LABEL HALAL DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG KOSMETIK WARDAH Kurniawan Yunus Ariyono; Sukma Irdiana; Mohammad Noor Khairullah
Journal of Innovation Research and Knowledge Vol. 3 No. 2: Juli 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jirk.v3i2.6019

Abstract

Kosmetik wardah merupakan salah satu kosmetik berlabel halal pertama kali di Indonesia. Mayoritas warga muslim membuat mereka memilih produk sebelum membeli. Tujuan penelitian ini adalah untuk mengetahui pengaruh baik secara langsung dan tidak langsung antara gaya hidup, label halal dan iklan terhadap minat beli ulang melalui keputusan pembelian. Jumlah responden dalam penelitian ini sebanyak 100 responden. Penelitian ini dilakukan pada konsumen kosmetik wardah di Kabupaten Lumajang. Dengan menggunakan teknik pengambilan sampel accidental sampling. Teknik analisis data yang digunakan adalah path analisis. Hasil penelitian mengatakan bahwa gaya hidup, label halal dan iklan berpengaruh terhadap minat beli ulang dan keputusan pembelian. Sedangkan secara mediasi gaya hidup dan label halal memberikan pengaruh mediasi secara sempurna terhadap minat beli ulang melalui keputusan pembelian. Namun iklan tidak dapat memberikan pengaruh mediasi terhadap minat beli ulang melalui keputusan pembelian.
Co-Authors Irdiana, Sukma Kurniawan Yunus Ariyono Kusnanto Darmawan