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All Journal Journal The Winners Jurnal Pendidikan Manajemen Perkantoran (JPManper)
Febri Rachmawati, Febri
Mahasiswa Universitas Bina Nusantara
Social Sciences Other

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Journal : Journal The Winners

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Pengaruh Pelayanan dan Asosiasi Merek terhadap Kepercayaan Pelanggan Bengkel Kendaraan Bermotor dan Dampaknya terhadap Preferensi Rekomendasi Nasir, Muhadjir; Rachmawati, Febri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.704

Abstract

The number of motorcycles being sold in Indonesia keeps increasing every year. Every manufacturer should stand firm on negotiating to what extent service and brand name impact to consumer trust and recommendation preference.  This research aims to investigate this issue using path analysis. Sample is taken from community of car garage consumers. Then, data is verified by some statistical tools such as normality, validity and reliability before using path analysis. The research findings confirm that service quality, brand association and consumer trust are very important to attract trust over garage service. Concerning this issue, the researcher contributes some suggestions such as management should increase service quality by doing employee professionalism improvement. For doing this, the firm can exploit on employee training; implementing incentive strategy to motivate employees, exposing openness and positive atmosphere to interact with consumers and the last but not the least, to maintain good relationship for short and long term by providing consumers with a forum-based communication media.
Co-Authors Janah Sojanah, Janah Muhadjir Nasir, Muhadjir