Febri Rachmawati, Febri
Mahasiswa Universitas Bina Nusantara

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Pengaruh Pelayanan dan Asosiasi Merek terhadap Kepercayaan Pelanggan Bengkel Kendaraan Bermotor dan Dampaknya terhadap Preferensi Rekomendasi Nasir, Muhadjir; Rachmawati, Febri
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 10, No 2 (2009): The Winners Vol. 10 No. 2 2009
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v10i2.704

Abstract

The number of motorcycles being sold in Indonesia keeps increasing every year. Every manufacturer should stand firm on negotiating to what extent service and brand name impact to consumer trust and recommendation preference.  This research aims to investigate this issue using path analysis. Sample is taken from community of car garage consumers. Then, data is verified by some statistical tools such as normality, validity and reliability before using path analysis. The research findings confirm that service quality, brand association and consumer trust are very important to attract trust over garage service. Concerning this issue, the researcher contributes some suggestions such as management should increase service quality by doing employee professionalism improvement. For doing this, the firm can exploit on employee training; implementing incentive strategy to motivate employees, exposing openness and positive atmosphere to interact with consumers and the last but not the least, to maintain good relationship for short and long term by providing consumers with a forum-based communication media.
Pengaruh Media Pembelajaran dan Komunikasi Interpersonal Guru Terhadap Minat Belajar Siswa Pada Mata Pelajaran Kearsipan Di SMKN 1 Bandung Rachmawati, Febri; Sojanah, Janah
Jurnal Pendidikan Manajemen Perkantoran (JPManper) Vol 4, No 2 (2019): Juli 2019
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpm.v4i2.18017

Abstract

The problem arising in the study was the lack of student learning interest in Archival subject. The focus of research relied on the factors affecting student learning interest where learning instrument and teacher interpersonal communication were the anticipated factors which have impact on student learning interest. Focusing on that, we would study three variables namely Learning Instrument (X1), Teacher Interpersonal Communication (X2), and Student Learning Interest (Y). The aim of the study was to obtain information regarding the influence of learning instrument and teacher interpersonal communication on student learning interest in SMKN 1 Bandung. Current research employed explanatory survey method, whilst data collection employed questionnaire with likert scale model. Involved respondents were 103 junior students majoring in Office Administration in SMKN 1 Bandung. Analysis technique used single and double regression analysis. Research findings revealed that learning instrument is at the uppermost category, teacher interpersonal communication is at the average category, and student learning interest at the uppermost category. Results showed that learning instrument and teacher interpersonal communication have positive and significant impact on student learning interest in Archival subject in SMKN 1 Bandung. ABSTRAKPermasalahan yang menjadi kajian dalam penelitian ini adalah belum optimalnya minat belajar siswa terhadap Mata Pelajaran Kearsipan. Fokus kajiannya pada faktor-faktor yang mempengaruhi minat belajar siswa dimana media pembelajaran dan komunikasi interpersonal guru merupakan faktor yang diduga memiliki pengaruh terhadap minat belajar siswa. Oleh karena itu, penelitian ini mengkaji tiga variabel yaitu Media Pembelajaran (X1), Komunikasi Interpersonal Guru (X2), dan Minat Belajar Siswa (Y). Tujuan penelitian ini untuk mengetahui apakah ada pengaruh dari media pembelajaran dan komunikasi interpersonal guru terhadap minat belajar siswa di SMKN 1 Bandung. Penelitian ini menggunakan metode survey eksplanatory. Teknik pengumpulan data menggunakan angket dengan model skala likert. Responden sebanyak 103 siswa Kelas X Jurusan Administrasi Perkantoran di SMKN 1 Bandung. Teknik analisis menggunakan analisis regresi sederhana dan analisis regresi ganda. Berdasarkan hasil penelitian, diperoleh informasi bahwa media pembelajaran berada pada kategori tinggi, komunikasi interpersonal guru berada pada kategori sedang, sedangkan minat belajar siswa berada pada kategori tinggi. Dari hasil uji hipotesis menunjukkan bahwa media pembelajaran dan komunikasi interpersonal guru berpengaruh positif dan signifikan terhadap minat belajar siswa pada Mata Pelajaran Kearsipan di SMKN 1 Bandung.