Article Per Year (5 Year)
p-Index From 2019 - 2024
1.556
P-Index
This Author published in this journals
All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Jurnal Jurnalisme Jurnal Malikussaleh Mengabdi
Ade Muana Husniati
Universitas Malikussaleh
Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Interaksi : Jurnal Ilmu Komunikasi

 1 
DIGITAL MEDIA: PENGGUNAANNYA DALAM PROSES KONSTRUKSI BRANDING WISATA HALAL “THE LIGHT OF ACEH” Ade Muana Husniati; Suwardi Lubis; Yusnadi Yusnadi
Interaksi: Jurnal Ilmu Komunikasi Vol 13, No 1 (2024): Juni 2024
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.13.1.184-204

Abstract

This research aims to analyze the branding process in constructing the halal tourism destination of Aceh Province as "the light of Aceh". Using a constructivist paradigm and qualitative approach, this study collects data through in-depth interviews with the publication team and the Aceh halal tourism acceleration team at the Aceh Culture and Tourism Office. The research findings reveal that the marketing communication efforts carried out by the Aceh Culture and Tourism Office in constructing the brand image of halal tourism destinations based on the first stage of media construction are to prepare construction materials in collaboration with relevant publics, namely the publication team, the Aceh halal tourism acceleration team, and other tourism associations and communities. The second stage is the stage of construction distribution through various media and channels, especially social media. In the use of digital media, the concrete concept is real-time. The third stage is the stage of construction formation, namely the construction of the image constructed by the Aceh Culture and Tourism Office through the media used, especially owned/shared/social media, is the good news model. The fourth stage, namely the confirmation stage, is evident in the adoption of the logo by various publics. Other confirmations are that in the same year when the halal tourism destination brand was launched in 2016 to 2022, Aceh received both national and international awards.
Co-Authors Ainol Mardhiah Anismar Anismar Anismar Anismar Anismar Anismar Cindenia Puspasari Cindenia Puspasari Cindenia Puspasari Cut Andyna Cut Andyna Cut Andyna Harinawati Harinawati Hasan, Kamaruddin Khairiah Khairiah M Nazarudddin Maryam Maryam Muchlis muchlis Mukhlis Mukhlis Mukhlis Mukhlis Nensi Anggreni Br Ginting Ratri Candrasari Suwardi Lubis Ulan Anandari Yusnadi Yusnadi