Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Management Research and Behavior Journal
S Sumantri
Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The effect of attitude, subjective normal and behavioral control on the intention to purchase intentions of processed noodles managed by non-muslim chinese ethnics in the city of Lhokseumawe S Sumantri; R Rahmaniar; Mohd. Heikal
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.8199

Abstract

This study examined and analyzed the influence of attitudes, subjective norms, and behavioral control on the intention to purchase processed noodle foods managed by non-Muslim Chinese ethnicities in Lhokseumawe City. The research sample was 100 respondents who were consumers of Kak Acuh/Lisa Restaurant, Budi Resto & Caffe, Mamamia, and Kota Intan. The dependent variable used was purchase intention, and the independent variables were Attitude, Subjective Norm, and Behavioral Control. This study used multiple linear regression analysis tools. Hypothesis testing using the f-test found that Attitude, Subjective Norm, and Behavioral Control significantly influence Purchase Intention. Meanwhile, the t-test partially stated that Attitude, Subjective Norm, and Behavioral Control positively and significantly Purchase Intention.
Co-Authors Mohd. Heikal Rahmaniar Rahmaniar