Management Research and Behavior Journal
Vol 2, No 1 (2022)

The effect of attitude, subjective normal and behavioral control on the intention to purchase intentions of processed noodles managed by non-muslim chinese ethnics in the city of Lhokseumawe

S Sumantri (Universitas Malikussaleh, Bukit Indah, Lhokseumawe)
R Rahmaniar (Universitas Malikussaleh, Bukit Indah, Lhokseumawe)
Mohd. Heikal (Universitas Malikussaleh, Bukit Indah, Lhokseumawe)

Article Info

Publish Date
30 Jun 2022

Abstract

This study examined and analyzed the influence of attitudes, subjective norms, and behavioral control on the intention to purchase processed noodle foods managed by non-Muslim Chinese ethnicities in Lhokseumawe City. The research sample was 100 respondents who were consumers of Kak Acuh/Lisa Restaurant, Budi Resto & Caffe, Mamamia, and Kota Intan. The dependent variable used was purchase intention, and the independent variables were Attitude, Subjective Norm, and Behavioral Control. This study used multiple linear regression analysis tools. Hypothesis testing using the f-test found that Attitude, Subjective Norm, and Behavioral Control significantly influence Purchase Intention. Meanwhile, the t-test partially stated that Attitude, Subjective Norm, and Behavioral Control positively and significantly Purchase Intention.

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Journal Info
Management Research and Behavior Journal
Website

Abbrev

mrbj

Publisher

Universitas Malikussaleh

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Description

Management Research and Behavior Journal (MRBJ) E-ISSN 2798-3617 is an international scholarly journal devoted in publishing papers using multidisciplinary approaches in management with a strong emphasis on business, human resources, finance and behaviour. Management Research and Behaviour Journal ...