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All Journal Management Research and Behavior Journal
Azhar Hasan
Faculty of Economics and Business, Universitas Malikussaleh, Bukit Indah, Lhokseumawe
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The influence of millennial women's lifestyle, perceptions, and consumer preferences on skincare purchasing decisions: A case study on millennial women in East Aceh Regency G Gebrina; Sapna Biby; Azhar Hasan; Z Zulkifli
Management Research and Behavior Journal Vol 2, No 1 (2022)
Publisher : Department of Management, Universitas Malikussaleh, Aceh Utara, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mrbj.v2i1.7536

Abstract

This study examined the influence of millennial women's lifestyle, perceptions, and consumer preferences on skincare purchasing decisions (a case study on millennial women in East Aceh Regency). This study used primary data obtained by distributing questionnaires to 100 respondents selected using the Purposive sampling method. The data analysis method used was the multiple linear regression method with the help of SPSS. The results partially showed that lifestyle did not influence skincare purchasing decisions for millennial women in East Aceh Regency, perceptions positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency, and consumer preferences positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency. Simultaneously, lifestyle, consumer perceptions, and preferences positively and significantly influenced skincare purchasing decisions for millennial women in East Aceh Regency.
Co-Authors G Gebrina Sapna Biby Zulkifli