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PEMBERDAYAAN EKONOMI RUMAH TANGGA MELALUI PRODUKSI MASKER KAIN DI MASA PANDEMI COVID-19 Intan Immanuela; Robik Anwar Dani
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 3 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

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Abstract

Empowerment is really needed, especially during difficult times like today, namely the Covid-19 pandemic. Empowerment to improve the quality of self and family can be done with the ability to fill business opportunities, especially during this pandemic. one of the business opportunities that can be done is with a cloth mask business/business. This community empowerment activity has the following objectives: 1). Help create skills and comfort in social life through the business/business of cloth mask products. 2) Helping partners through psychological assistance to have self-confidence and have an entrepreneurial spirit. 3). Helping to develop partners to continue to have family income in the midst of covid-19 through the business of cloth mask products by providing tools to process cloth mask products. 4). Assist partners with education on determining the selling price of cloth mask products and marketing through social media. The methods used to achieve this goal are by conducting training in making cloth masks, procuring tools for the production of cloth masks, assisting the psychological realm to form an entrepreneurial mentality that is resilient, creative, and able to see opportunities, and education in determining the selling price of marketing cloth masks through social media