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All Journal Jurnal Ilmiah Informatika Komputer Ekonomi Bisnis International Journal Management and Economic (IJME)
Ardiprawiro
Universitas Gunadarma
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS KEPERCAYAAN MERK APLIKASI GOJEK DARI PERSPEKTIF MAHASISWA MENGGUNAKAN METODE MTAM Maharani, Tissa; Ardiprawiro, Ardiprawiro
Jurnal Ilmiah Informatika Komputer Vol 25, No 3 (2020)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/ik.2020.v25i3.2731

Abstract

Sistem informasi adalah salah satu bentuk teknologi informasi yang terintegrasi ke berbagai bidang yang menyangkut hidup orang banyak, misalnya bidang jasa transportasi. Aplikasi Gojek merupakan salah satu sistem informasi yang bergerak dalam bidang jasa transportasi. Penelitian ini mencoba menganalisis apakah kemudahan dalam penggunaan sistem informasi aplikasi Gojek berpengaruh terhadap kepercayaan merk Gojek dari perspektif mahasiswa sebagai pengguna. Metode yang digunakan adalah Modified Technology Acceptance Model (MTAM), dengan menggunakan Perceived Ease Of Use (PEOU) dari TAM, dan Service Quality, Brand Image serta Brand Trust sebagai modifikasi. Penelitian ini menggunakan kuesioner yang disebarkan dikalangan mahasiswa pengguna aplikasi GoJek. Pengolahan data kuesioner 92 responden dilakukan menggunakan metode analisis regresi linear berganda.Hasil penelitian menunjukkan bahwa variabel independen (perceived ease of use, service quality, brand image) secara simultan berpengaruh signifikan positif terhadap variabel dependen (brand trust), sebesar 52,3%. Sementara secara parsial, variabel independen service quality dan brand image berpengaruh signifikan terhadap variabel dependen brand trust, sedangkan variabel independen perceived ease of use tidak berpengaruh signifikan terhadap variabel dependen (brand trust). Sehingga dapat disimpulkan bahwa, kemudahan dalam penggunaan sistem informasi aplikasi Gojek tidak terlalu mempengaruhi kepercayaan mahasiswa terhadap merk
ANALISIS KEPUTUSAN KELOMPOK BERBASIS ANALYTICAL HIERARCHY PROCESS DALAM PEMILIHAN APLIKASI JASA TRANSPORTASI DARING Ardiprawiro Ardiprawiro; Tissa Maharani
Jurnal Ilmiah Ekonomi Bisnis Vol 25, No 3 (2020)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (677.051 KB) | DOI: 10.35760/eb.2020.v25i3.2729

Abstract

Dalam beberapa tahun terakhir, kehadiran jasa transportasi daring memberikan keberagaman dan kemudahan akses bagi masyarakat dalam menggunakan transportasi publik, serta kesempatan untuk membandingkan tarif yang ditawarkan. Ada dua perusahaan jasa transportasi daring utama di Indonesia, yaitu Gojek dan Grab. Metode penelitian yang digunakan adalah metode AHP. Tahapan pengumpulan data dimulai dengan membagikan kuesioner ke 107 responden masyarakat, selanjutnya data diolah menggunakan alat analisis Analytical Hierarcht Process (AHP). Penelitian ini bertujuan untuk menganalisis kriteria, sub-kriteria, dan alternatif yang dipilih dalam pengambilan keputusan aplikasi jasa transportasi daring menggunakan metode AHP. Hasil kuesioner dan hasil pengolahan data menggunakan metode AHP menunjukkan bahwa kriteria kualitas menjadi prioritas utama dalam memilih aplikasi jasa transportasi daring dengan nilai bobot 0,34 atau 34%, diikuti kriteria kepercayaan merek (29%), kriteria cara penggunaan (27%), dan kriteria citra merek (10%). Sub-kriteria yang menjadi prioritas utama dalam memilih aplikasi jasa transportasi daring dimulai dari kriteria cara penggunaan adalah sub-kriteria mudah digunakan dengan nilai bobot 0,67 atau 67%. Dari kriteria kualitas adalah sub-kriteria responsif dengan nilai bobot 0,2825 atau 28,25%. Dari kriteria citra merek adalah sub-kriteria kekuatan dengan nilai bobot 0,56 atau 56%. dan dari kriteria kepercayaan merek adalah sub-kriteria kompetensi dengan nilai bobot 0,68 atau 68%. Berdasarkan kriteria dan sub-kriteria yang ditentukan, Gojek menjadi prioritas dalam memilih aplikasi jasa transportasi daring dengan nilai bobot sebesar 0,58 atau 58% dan Grab sebesar 0,42 atau 42%.
PACKAGING SUPPLIER SELECTION MODEL BASED ON THE ANALYTICAL HIERARCHY PROCESS (AHP) METHOD OF A PHARMACEUTICAL COMPANY Ardiprawiro
International Journal Management and Economic Vol. 1 No. 2 (2022): Mei: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.605 KB) | DOI: 10.56127/ijme.v1i2.151

Abstract

Suppliers selected based on a simple evaluation tend not to pay attention to the selection according to a particular method or system so that sometimes the process takes a lot of time and what has been decided is not in accordance with what is expected by the company as a consumer who buys the company's needs. This study aims to prove that the use of the AHP method helps the decision-making process faster and in accordance with the needs of pharmaceutical companies. The data used is primary data collected from employees of pharmaceutical companies. Data were collected using survey and interview techniques. The research analysis tools used are Analytical Hierarchy Process and Expert Choice v.11. The results showed that the use of the AHP method was proven to help in the selection of drug packaging suppliers in pharmaceutical companies more quickly and according to the company's needs.
DESIGN OF CASH SALES ACCOUNTING INFORMATION SYSTEM USING RESOURCE EVENT AGENT MODEL AS TOOL IN EDDY MOTOR OFFICIAL WORKSHOP Ardiprawiro
International Journal Management and Economic Vol. 2 No. 1 (2023): Januari: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The role of information systems for accounting is very large because it changes from manual recording to computerized records, so the need for a good database design is essential. A database that meets the normalization rules is needed to support a computerized Accounting Information System (AIS). The Entity Relationship Model (E-R Model) is commonly used to design databases. However, drawing diagrams’ rules are unclear, making it difficult for the data designer to form a database that meets the normalization rules. The REA model is a development of the E-R Model. The REA model was first conceptualized as a framework for building accounting systems in a shared data environment both within companies and between companies. The core feature of the REA model is an object pattern consisting of two mirror images representing the semantics of a business process's input and output components (give-to-get), making it easier to build a data model.
THE INFLUENCE OF PRICE AND PRODUCT VARIETY ON PURCHASING DECISIONS FOR MOUNTEA Ardiprawiro
International Journal Management and Economic Vol. 2 No. 2 (2023): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v2i2.745

Abstract

The aim of this study was to examine how Mountea's purchase decisions were affected by product prices and product variants. Quantitative primary data were employed in the analysis in this study, and the following tests were run: validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, T test, F test, and coefficient of determination. The study's valid data were gathered by 100 participants in the form of a Google Form, which was utilized to administer the questionnaire. Non-probability sampling using the purposive sample technique was the sampling strategy used in this investigation. SPSS version 26 was used as the testing software. The findings indicated that Mountea's purchase decisions were partially influenced by the results of the variable pricing and product variety. Purchase decisions on Mountea are influenced simultaneously by product variety and price changes.
Co-Authors Tissa Maharani